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Jan Brady was right: People only remember the first and last things (and neglect the middle). Event Truth number 4: Audiences remember the beginning and the end of a presentation. So how does this square when the meat of the content is in the middle? In normal presentation structures--it doesn't bode well for content retention at all. To mitigate this a presentation should be structured in a brain-friendly way. See what you can do to make sure Jan Brady isn't forgotten about once again. #7EventTruths #eventprofs #BrainBasedEvents

Transcript

Jan Brady was right. Hi I'm Missy, I'm here with your that tips and tricks and here we are at Event truth #4 Remember Jan Brady from the Brady bunch As a middle child on TV she always felt ignored. The younger one was cute, the older one was the star and everyone forgot about Jan. Now what does this have to do with events? Studies have shown that people only remember the opening and closing parts of any given presentation if you don't do something. About it. And most speakers put the most important information, the meat of their presentation, into the middle where it can then be forgotten. But what do we do about it? Presentations can be structured so that the most important things are placed where they're most likely to be remembered. So use the opening to lay out the key points you're so you're covering the key points that you want the audience to remember and reinforce them during the middle part of the presentation. So the middle is reinforcement. It's not introducing it for the first time. You summarize the key takeaways at the close of your presentation. So it's like a sandwich, you know, but the meat of it has already been introduced and will be covered again #3 Reinforce key points using different presentation elements. Use stories, jokes, anecdotes, videos. If you change up the way you present, it's adding another point of attention. So pay attention to Jan, give uh Marsha and Cindy, they're due and structure your presentation so that more of it will be remembered.

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