LiveScore’s Post

📊 LiveScore recently conducted a comprehensive study on the upcoming Men’s Euro 2024 tournament, surveying over 1,750 UK app users. ⚽ The research delved into fan optimism, changing behaviours, content consumption, and, ultimately, how brands can form authentic partnerships in the lead-up to a huge summer of football. 🏆 With 26% of England fans believing the Three Lions’ will win the tournament and 46% of fans believing Harry Kane will claim the Golden Boot, there is plenty of optimism amongst fans and a huge opportunity for brands to tap into the excitement. 📱 The report also sheds light on the evolving landscape of football consumption, particularly among Gen Z. We're witnessing a shift towards scores apps, social media, mobile platforms, and video highlights as preferred channels for consuming sport rather than traditional TV broadcasts. For more of our research and insights, click the link below 👇 https://lnkd.in/e7cxxqyD #LiveScore #Euros2024 #FootballFandom #BrandInsights

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