Livit Design’s Post

We took an extended coffee break today to enjoy an insightful webinar by Right Aligned Academy today, to hear Timothy and joe talk about how they brought iconicity back to the chilled pizza aisle for PizzaExpress 🍕 #branddesign #brandidentity #brandstrategy

Next year marks 40 years since the first California Pizza Kitchen opened. CPK predates the casual restaurant movement, social media, online delivery and even the internet. To stay relevant over the years you’ve got to find the perfect balance between consistency and innovation. Today we sit down with the head of innovation for California Pizza Kitchen, Paul Pszybylski, to discuss how this prolific brand continues to attract new customers while honoring the needs of their existing customer base.  Link to episode in comments

Ever wonder how some cafes stay packed while others come and go? We caught up with Nadia from Dotty's, who shared something refreshing: it's not about chasing trends or being just another photo spot. Their winning formula? - Intentional menu innovation - Quality house-made offerings - Creating a genuine, yet consistent environment "We want to be a home brand where people find comfort in" Simple yet powerful reminder: in F&B, authentic value wins the long game. #RetailStrategy #FnBMarketing #CustomerExperience #KLFoodScene

Welcome to Moments of Klarity, a series where we unpack critical insights and pivotal moments in the restaurant industry. Join with us as we decode strategies and trends driving success in our industry and the pivotal moments of clarity that led to them. Don't miss out on expert perspectives and actionable insights that led us to where we are today. Would love to hear some of your own Moments of Klarity. Thanks for joining!! #momentsofklarity.

Tell me a story. Why do so many QSR’s (Quick Service Restaurants) feel that they must rely on the prerequisite hero shots of their food only to get you to care? Some of the best work that has been done in the category that either put these brands on the radar or helped get needed awareness to continue to stand out, you never see anymore. The most immediate best in class examples that come to mind: 1.) Chipotle Mexican Grill: “Back To The Start” with Willie Nelson’s stellar cover of Coldplay’s “The Scientist” told a story that focused on what made Chipotle and their ingredients (and brand) different from the rest. 2.) Burger King: “The Whopper Detour”, a textbook stunt that drove engagement and sales while having fun with their main competitor 3.) Kentucky Fried Chicken KFC: “The Colonel”, a collection of great work that leveraged their brand icon to tell stories that highlighted the chicken vs. trying to just highlight the chicken only with beauty shots of it on a table. Brand marketing works. And yes, you can create strong brand work while also highlighting the product itself. If you want to get people to buy what you’re cooking in the kitchen, make them care about your brand and the stories you’re telling out in the world. #marketing #branding #culture #qsr #content #storytelling

🥗 What fueled business in 2024? What challenges do we have to over come? Where is Salad House headed? All this in more on this article by Danny Klein on QSR Magazine featuring our founder Joey Cioffi! Hint: Crave-able Salads!!

MINIVIDEO! Last week we launched video in video - we call it Minivideo. Here's an explanation and example! ❇ Explanation Think of a video where you talk about something, a place, a product or a meeting. Then in that video you ask the viewers to look in the left corner. Click on that, that is a video explaining showing you what I am talking about. After watching the Minivideo or after closing the Minivideo, viewer automatically comes back to your main video. So how would you use it? ▪ ▪ ▪ ❇ Example In the example you see a customer contest held by a Pizza restaurant. The Pizza restaurant has then chosen to add a video that gives a feeling about the restaurant and their Pizzas. But also shows the atmosphere in the restaurant. The customer contest is a generic deal! #ecommerce #ecommercemarketing #webshop #customerengagement #easylive #videocontentmarketing #gamification #gamesell #gameshow #LinkedInProfilen #retail #detaljhandel #handel #butik #retail #retailmarketing #minivideo

MINIVIDEO! Last week we launched video in video - we call it Minivideo. Here's an explanation and example! ❇ Explanation Think of a video where you talk about something, a place, a product or a meeting. Then in that video you ask the viewers to look in the left corner. Click on that, that is a video explaining showing you what I am talking about. After watching the Minivideo or after closing the Minivideo, viewer automatically comes back to your main video. So how would you use it? Please comment if you think its crap or if you see the value. ▪ ▪ ▪ ❇ Example In the example you see a customer contest held by a Pizza restaurant. The Pizza restaurant has then chosen to add a video that gives a feeling about the restaurant and their Pizzas. But also shows the atmosphere in the restaurant. #ecommerce #ecommercemarketing #webshop #customerengagement #easylive #videocontentmarketing #gamification #gamesell #gameshow #LinkedInProfilen #retail #detaljhandel #handel #butik #retail #retailmarketing #minivideo

"Ovation is the best investment I think I've ever made for my business!" Finding this on Instagram made my day. Meet Christina Martin. She runs Manizza’s Pizza and got 17 new 5-star reviews in two weeks. Here's how she did it: By integrating with her Toast account, Ovation sends real-time feedback texts to customers. If they love their meal, they’re encouraged to share their experience. If there’s an issue, she gets immediate feedback to fix it. This instant communication not only improves service but also turns potential issues into positive reviews. What's cool is that this works at scale too. Christina runs a pizzeria, but we also just got similar results for MOOYAH Burgers Fries and Shakes using the exact same strategy. If you've got a guest-first mentality like Christina, this works! Ready to elevate your restaurant’s guest experience and boost those 5-star reviews? Let’s make it happen together! 🚀 #CustomerSuccess #RestaurantGrowth #Ovation

Kicking off the Fast Casual Executive Summit with our first keynote speaker, Jason Rusk with Wonder. Ushering in the Future of the Resturant Industry & its People: Ripe for disruption! The Fast Casual industry was founded in the early 2000’s because of the need to innovate to suit the consumers needs and wants. Brands need to be more innovative and adapt their business model more than ever in history because the consumers wants are changing all the time. Consumers are driving the change. What consumers want today: -Great food -Convinece -Variety -Ease of access Are you going to be a Distrupter or Disrupted? Vett3d | GAI CHICKEN & RICE | Alpha Bah | Ace Watanasuparp | Crazy Pita | Mehdi Zarhloul | Steve Lieber #FCESummit #FastCasual #Distruption #Innovate