Behavioural Science Consultant | PhD candidate | Using behavioural science to accelerate the sustainability transition
If you do one thing today, watch Erik Thulin's Bescy Environment Group talk on 'Beyond Nudge'. 🙌 He demonstrates how it's possible to use behavioural science to achieve huge social change in two very tough behavioural challenges to restore the environment and protect people's livelihoods. He says: "We need a complete behavioural science informed toolkit for addressing environmental challenges." "That toolkit does include nudges, but when you want transformative change where people are changing things that deeply matter to their livelihoods, it requires more intensive and complex styles of behaviour change interventions." 🌿 #behavioralscience #environment #behaviouralscience #behaviourchange Rare
If you missed Erik Thulin 's talk on 'Beyond Nudge' looking at how we can use behavioural science to solve environmental challenges in communities, here are our key takeaways! 🔔 Have you ever tried to convince people in your community to adopt a more sustainable lifestyle? 🌎 Even if you won a few people over, you probably found it hard. 😩 So how should we go about shifting an entire community to adopt a new and complex set of behaviours that benefit the environment? 🏞 Erik Thulin’s answer is to think way beyond nudge and to implement layered behaviour change intervention strategies like the ‘social snowball’ to encourage farming communities to adopt climate smart agriculture or a co-ordinated norm shift to sustainable fishing among coastal communities. 👫 The Social Snowball - Ease early adoption among those willing to give new methods or technology a go - Social proof - leverage dynamic social norms and get the early majority on board - Social pressure - target laggards so that communities are able to capture the collective benefits of the new approaches 🚦 The Co-ordinated Norm Shift - Generate collective demand: make the entire community collectively aware of the benefits of change so change individuals want the change but crucially know that all others in their community do too. - Coordinate the shift: for success, every single individual needs to simultaneously start doing the new sustainable behaviours to avoid free rider problems. Rare achieved this with pledges by each member of the community - Strengthen the norm using monitoring and measures to make it easy to verify if a member of the community has cheated. 🛠 Erik believes we need a complete behavioural science informed toolkit for addressing environmental challenges. That toolkit does include nudges, but when you want transformative change where people are changing things that deeply matter to their livelihoods, it requires more intensive and complex styles of behaviour change interventions. If you want to learn more, you can watch his talk here and follow Erik and Rare’s work. https://lnkd.in/ehJrSYTC To watch more talks like this, keep an eye on our page and subscribe to our youtube channel! 😃 #environment #fishing #regenerativeagriculture #behavioralscience #climatechange #beyondnudge
