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Troubadour just got featured as the best B2B product marketing consultancy in London! Big thanks to Codi for the shout out, especially for the sentence: "Their founder's LinkedIn is a treasure trove of laughs" 😂 *VERY* kind 👀 Also if you were wondering, yes there is a LinkedIn equivalent of bombing on stage. Anyway, go check out Codi who are the B2B fractional marketing team for SaaS. Their founder Louise Read has a lot of experience to bring to your table and shares insights here on the Linked of In, so worth giving Louise a follow. Happy week y'all. #productmarketing #positioning #messaging #technology #startups --- Hey, I'm Craig. I help B2B SaaS tech startups target the right buyer with messaging that instantly clicks. I run a product marketing consultancy called Troubadour, named after the poets, composers and storytellers of the high Middle Ages. I also do stand-up comedy so I can tell my mum I have a hobby.

How 3 B2B founders turned their (free) personal brand into a 6-figure asset. They did it without⤵ ❌Networking in the dark ❌Expensive PR campaigns ❌Losing their voice in the crowd Instead they leveraged their personal brand to: ✅Become recognised thought leaders in their industry ✅Build a community of supporters and buyers ✅Attract investors & top talent like a magnet I created a FREE case study showing you how 3 founders used their personal brand as an asset that is now worth over 6 figures. And I show you how you can do the same without losing your time, money or sanity. To claim it simply: 1. Like this post 2. Comment "Copy" 3. (Optional) Repost ♻ so it can help others P.S. For faster reply, after you've done all of the above DM me. P.P.S. Thank you Isabella Bedoya for the inspiration. #B2Bsales #startup #founder #saas

The #1 reason startups fail at marketing? Focusing too much on brand, especially in B2B. Who am I to make this claim? As the founder of LinkedClient, I've seen it firsthand. We went from zero to a million-dollar ARR in less than a year after leaving beta. Our secret? We prioritized generating sales meetings over everything else. We skipped the fancy branding. We bypassed the polished website in the early stages. Instead, we focused on getting in front of potential clients, engaging in conversations, and onboarding them to our platform. This is where many startups stumble in their marketing efforts. They're obsessed with creating a pristine website when they don't even have 10, 20, or 40 paying clients. The key is simple: focus on real connections and conversations. That's what drives growth in the early stages.

Most founders are familiar with the adage: "Build a painkiller, not a multivitamin"—essentially, ensuring your startup addresses a "must-have" rather than a "nice-to-have" need. However, in the B2B realm, distinguishing between a "must-have" and a "good-to-have" problem statement can be challenging. Often, issues critical to the organization may not directly impact the individuals you're targeting to sell your solution to. Drawing from my own experience and sharing advice with fellow early-stage founders: When developing for the B2B sector, consider two key points: 1. From the beginning, pinpoint who will act as the sponsor, decision-maker, deal influencer, and user of your platform based on their seniority and job title. 2. Make sure your solution solves key goals or problems that matter to decision-makers (the individual) and not just to the organization in general. Remember, in B2B, what's important to a company might not always match what individuals need

Surprise, shock, horror – it turns out people buy from people! The latest research from Dentsu - the 2024 Superpowers Index - reveals what we’ve all suspected for a while: personal connection and expertise are what win over B2B buyers. If you can get in front of them with someone who knows their stuff, they’ll listen. And when that expert tells them your product stands out from the sea of sameness, they’ll follow that lead. This is exactly where early-stage startups often struggle. They’ve got a tiny team, and it feels impossible to find time for anyone to be “the expert.” But here’s the thing – you already have that expert. The person who’s already burning through weekends and sacrificing health and well-being. The founder(s). If that’s you, you need to know: your personal brand is already intertwined with your company’s brand, right here on LinkedIn. You can ignore it, and nothing horrible will happen. But you can nurture it with love, knowledge, intentional attention, and minimal budget – and amazing things can happen. Link to the research in the comments.

Who's Next? We are curating the Next 50 Series A startups who are shaking things up. Criteria: Series A or earlier in go-to-market tech (supporting revenue functions) Do you know any? Drop a nomination ➡https://lnkd.in/ddnVshSg 🌟 Meet the Next GTM Creators 🌟 We are introducing you to three new creators. You can check out the entire list here. ➡ https://lnkd.in/gA5AZH89 1. Bethany Stachenfeld - Co-Founder and CEO of Sendspark 🚀 Bethany is the go-to expert on scalable video for sales. She shares insights about the new way of doing marketing, and we can’t get enough because it’s shaping the future of B2B! 2. Brian LaManna - Mid-Market Account Executive at Gong 🚀 Brian drops his sales insights in a cool, inspiring, and natural way. He’s also the founder of Closed Won – He shares differentiated sales practices that set you apart from any seller your prospects have ever experienced. We’re totally hooked on his real-life deal stories packed with fresh B2B perspectives! 3. Brianna Doe - CMO at Verbatim, a women-owned marketing & personal branding studio 🚀 Brianna shares her thoughts on entrepreneurship, job hunting, and leadership. She’s all about content, influencer marketing, and personal branding, but most of all, she loves to amplify others! If you don't follow them on LinkedIn, do it right away! 💯

Fundraising is similar to a sophisticated B2B sale of a luxury product. While a warm introduction to an investor is ideal due to its high conversion rate to closing the deal, it's not the only option. Sindhya Valloppillil, CEO & Founder of Skin Dossier, offers alternative strategies for attracting VC interest: - Build First: Develop your product and demonstrate progress before seeking VC funding. Establish initial proof points independently. - Generate Organic PR: Use content marketing to capture attention. Reach out to journalists and publications with personalized pitches and a strong press kit. - Establish Thought Leadership: Publish insightful articles and secure speaking engagements to build your reputation and attract VC interest. - Build in Public: Share your company’s journey and progress openly to engage potential investors and generate buzz. Given that many VCs nowadays use various pacers to identify potential investment opportunities, we’d also recommend to keep your personal and corporate LinkedIn profiles updated, as well as your company pages on Crunchbase, PitchBook, CB Insights, and Dealroom.co. This ensures visibility to VCs using automated tools to identify investment opportunities. We hope these insights assist with your fundraising efforts! Check out the full article here: https://lnkd.in/dS8s9Jj8

The number ONE mistake many startups make is having an expensive product with cheap branding. They have a luxury product, but when you visit their social media platforms, you see cheap branding, random shots and videos, and poorly thought-out content ideas. 👉This doesn’t give a clear understanding of what the product is, what it does, or how it works. Sometimes it’s even hard to tell what industry the brand is in—cosmetics or an app? In this video, you’ll see how we rethought the branding for one of our clients to make it clear and showcase its core idea! #b2b #b2c #contentmarketing #socialmediamarketing #startupbranding #startupmarketing #branding #leadgeneration

Fundraising is similar to a sophisticated B2B sale of a luxury product. While a warm introduction to an investor is ideal due to its high conversion rate to closing the deal, it's not the only option. Sindhya Valloppillil, CEO & Founder of Skin Dossier, offers alternative strategies for attracting VC interest: - Build First: Develop your product and demonstrate progress before seeking VC funding. Establish initial proof points independently. - Generate Organic PR: Use content marketing to capture attention. Reach out to journalists and publications with personalized pitches and a strong press kit. - Establish Thought Leadership: Publish insightful articles and secure speaking engagements to build your reputation and attract VC interest. - Build in Public: Share your company’s journey and progress openly to engage potential investors and generate buzz. Given that many VCs nowadays use various pacers to identify potential investment opportunities, we’d also recommend to keep your personal and corporate LinkedIn profiles updated, as well as your company pages on Crunchbase, PitchBook, CB Insights, and Dealroom. This ensures visibility to VCs using automated tools to identify investment opportunities. We hope these insights assist with your fundraising efforts! Check out the full article here: https://lnkd.in/dGaNfw3q

𝗧𝗵𝗶𝘀 𝗶𝘀 𝗻𝗼𝘁 𝗮𝗻 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗽𝗼𝘀𝘁 (𝗳𝗶𝗻𝗮𝗹𝗹𝘆) 2024 quick recap. From simple blueprint to incredible partnerships. NexHorizon started as an idea on paper and has grown into a reality. Today, I have the privilege of working with amazing clients, sometimes overlooking the skyline from the 45th floor (feel free to google "flex" in urban dictionary). This year has been a whirlwind of challenges, victories, and invaluable lessons. I couldn’t be more grateful for every moment. When I started NexHorizon, my vision was to create something just a bit different from a typical agency. We began with the “basics” – marketing, building websites, and shaping brands – work that not only fuels our creativity but also keeps us grounded. But as 2024 unfolded, I realized that staying ahead requires something more: innovation. That’s why we’re ending this year with an exciting milestone – our very own product, set to launch in 2025. With this, we’re taking AI to the next level, not to replace jobs or cut corners but to enhance quality, elevate creativity, and truly innovate. And no, it’s not just about GPT prompts – it’s about rethinking how AI can empower businesses and make a difference. While LinkedIn in 2024 may have leaned more into influencer vibes, I want to take a moment to share my heartfelt thanks – to my team, to our partners, and to every challenge that pushed us to grow. I am especially grateful for our partnership with DIGNITY, s.r.o., whose insights into online market dynamics have been invaluable. Another highlight of this year is our collaboration with cannibalbot™, a startup that shares our values. Through a creative barter, we found unique ways to support each other, proving that partnerships are about more than transactions – they’re about mutual growth. Of course, there were moments of doubt. I turned down what would have been our highest-paying project to date. I pitched to rooms full of thriving startups. And I faced setbacks that tested my resolve. Each experience shaped me and NexHorizon into what we are today. As we step into 2025, I want to leave you with a thought that’s inspired me throughout this journey: “𝗟𝗶𝗳𝗲 𝗶𝘀 𝗲𝗶𝘁𝗵𝗲𝗿 𝗮 𝗱𝗮𝗿𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗼𝗿 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗮𝘁 𝗮𝗹𝗹.” – Helen Keller Let this be the year we all explore every possibility and chase what we truly love. Here’s to an incredible 2025 ahead – may it be full of bold moves, meaningful connections, and the courage to innovate. Cheers, David Founder, NexHorizon