Logimotion’s Post

Transcript

Well, hi everybody. Thanks for joining us on Logistics Executive TV. I'd like to introduce the current managing owner of Born to local lives in the UAE here, Fatima Allegany Fatma. Thank you for joining us. You've raised some very interesting issues around some of the subject matter which is gonna be cutting edge for the sort of an event. And of course, you'll know you're no stranger to major events with your role as head of Expo Academy and amortization at the. The fantastic Expo 2020 here in Dubai, which was delayed by a year of course. Tell us a little bit about that experience and how you can bring some of your experience there and your expertise to the panel. Fantastic. Thank you very much, Kim, for bringing that. You know, talking about the Expo and my role there was the brings tears and emotion. I'm overwhelmed just talking about it. It's one of the best experiences I have ever had when it comes to a role that I played with my pride and returning, returning back to my country. The competitiveness of the whole scope of the Expo 2020 was about sourcing talent, global talent and at the same time knowledge transfer. To local, local talent as well. So we stood behind the mission of saying we have never done a mega event at this scale. Maybe we don't have the experience today so how how should our monetization strategy and outlook look like or the mission look like And we thought maybe throughout the the execution of this mega event for the first time in the United Arab Emirates and in the region itself engaging Emiratis from all kinds of walks into the Expo and at the same time I'm making sure that they are. Not only contributing, but also they're learning from the global best expertise we pulled into making this Expo with us. So the whole the whole notion and the the whole strategy from start to the end. It gives 360�� degree of, you know, visuals about talents journey when it comes from the minute you attract them all the way to the minute they they become a legacy that retain a lot of know how that you could use for the nations in the future.