Longview Strategies’ Post

As the marketing and communications department lines blur, it begs the question: Should communications be a stand-alone function, or is it more effective as a subset of marketing? #marketing #communications #CMO #brandidentity

Do marketing strategies change in the different phases of a business? While your company is in a growth stage the marketing tactics may change, your tech stack may change, your key messaging may evolve but sticking to the original business archetype and ethos, will ensure you stay on course for your overall "why". What marketing tactics do you find work best as you scale your business? #businessstage #growthstage #marketing #pr #corporatecommunications #comms #marcoms

A thoughtful sell-side communications strategy can help increase your valuation. Read thoughts on how to create and execute a sell-side communications strategy that effectively enhances your marketplace perception and positively influences your price. #sellside #mergersandacquisitions

Excited to share my first feature on Forbes as part of a Forbes Communications Council expert panel all about communication tips for marketing pros in complex industries. Check it out if you’re into cracking the code of chaos in communication or just want to make me feel special. #FirstForbesFeature #CommunicationChaos #MarketingMagic #MOXYMoments #FeelingFancy

Six PR and Marketing Trends to Watch in 2024: Here are six trends for communications and marketing leaders to watch out for in 2024 Read more: https://lnkd.in/gfJVW8np Credit: @linhartPR #publicrelations #prtrends #marketing

Knock down silos and integrate your communications and marketing efforts for better results. Jamie Ceman shares actionable strategies on how to elevate your higher ed MarCom game. https://lnkd.in/gZgfJH_u #HigherEdMarketing #MarCom #MaturityModel

The Power of Strategic Communication in Building Brand Trust. One of the most overlooked yet powerful tools in corporate communications is strategic consistency. In my years of experience working across communications, marketing, and PR, I’ve seen firsthand how maintaining a clear, consistent message across all channels can be a game-changer. Why does it matter so much? When brands communicate consistently, they reinforce their identity and values, building trust with their audience over time. But consistency doesn’t mean rigidity. It’s about adapting messages to fit the channel while keeping the core brand values intact. Here are a few tips I’ve found effective in building brand trust through communication: 1. Define Key Messages: Identify 3-5 core messages that align with your brand values and ensure they resonate across all departments. 2. Tailor to Each Platform: Each communication platform has its own style. Adapt your messages for social media, press releases, or corporate emails without losing your brand’s voice. 3. Stay Transparent: Especially during crises, being open and timely with information helps maintain trust. In times of uncertainty, your audience needs clarity, not silence. What are your go-to strategies for building trust through communication? #BrandStrategy #PublicRelations #MarketingInsights #TrustBuilding

Explore the key insights from our #PR case study webinar, including how Beyond Finance transformed their #MediaMonitoring approach using Notified's daily reports. Learn more: https://ow.ly/V6by50QVAsb #PublicRelations #Communications #CaseStudy

Don't Settle for "Good" in Your Communications Strategy John D. Rockefeller famously said, "Don't be afraid to give up the good to go for the great." This Wednesday, we're applying this wisdom to your communications strategy. Are you getting by with "good enough" communications? Maybe your website is functional, your social media presence is consistent, and your press releases get the job done. But is your communication truly moving the needle for your business? At Raydawn Communications, we believe in the power of strategic communication that goes beyond "good." We help you craft a message that resonates with your audience, builds brand loyalty, and drives results. Here are some ways we can help you achieve communication greatness: > Develop a clear and compelling brand message > Craft strategic content that engages your audience > Execute targeted media relations campaigns > Measure and refine your communications for maximum impact Don't settle for "good enough" in your communications. Contact Raydawn Communications today and let's work together to achieve greatness. 📧: info@raydawn.co.ke 📲: +254793490333 🌐: raydawn.co.ke #RaydawnCommunications #CommunicationsStrategy #WisdomWednesday #PublicRelations #Marketing #BusinessGrowth

Every marketing team is innovating their approach to communications strategy or planning in one way or another. Here are some of our learnings if you are one of them. 💥 3 things to consider when you are trying to adapt how your organization organizes, plans and executes communications 💥 #commsplanning #communicationsstrategy #process