💫Lorraine Emmett’s Post

🌅 Are you still thinking about when to start your 2025 communication strategy? The answer is now. Strategic communication is not about reacting to events but shaping them. 🧭 Planning ahead means having the space to align your messaging with your organisation’s overarching goals and deadlines, giving your strategy the strong foundation to be effective. It’s not just a matter of being prepared—it’s about setting your organisation up for success in an ever-evolving communication landscape. 🔧 Actionable Tip: Begin by setting clear communication objectives for 2025 based on your organisation’s key priorities and upcoming initiatives.

🔗 Does your communication strategy work in sync with your organisational goals? One of the most significant advantages of starting your 2025 strategy is ensuring your communication plans support broader organisational objectives. 💼 Whether launching a policy initiative or preparing for an important event, your strategy should be the momentum builder. For instance, planning early allows you to craft content that gradually leads to significant milestones, creating anticipation and engagement. 💡 Actionable Tip: Identify 3-5 primary organisational goals for 2025 and draft communication objectives that directly support these targets.

Ciccie Jisborg: Strategic vs Tactical Communication One the points of interest that I cover briefly in my posting about communication plan is the communication strategy as a part of a communication plan. Communication plan and communication strategy are being used as steering documents in somewhat overlapping measures. To me, a communication plan is used when you have a defined project or part of operations that needs to be set in motion with the help of both strategical, tactical and operational communication decisions and actions.... https://lnkd.in/da7F7jZT

Crafting an effective communication strategy goes beyond just getting the message across. It is about creating a genuine connection that resonates and builds trust. 🤗

Building an effective communication strategy is more than just delivering a message. It’s about truly connecting with your audience, understanding their needs, and being adaptable to changes 💪 Whether it's with your internal team, stakeholders, or the public, a strong strategy is the backbone of building trust and achieving your goals. What’s one key element you prioritize in your communication strategy? Let’s talk about it!

Creating an effective communication strategy involves careful planning. Start by integrating communication planning with your overall strategy, emphasizing continuous research, task analysis, execution, and assessment. This cyclical process ensures your communication evolves with your organization’s needs. Effective planning should be both vertical and horizontal, capturing perspectives from all organizational levels. This holistic approach ensures your communication strategy is comprehensive and inclusive, promoting alignment and engagement across your team. Follow Identify Action to learn more about creating a robust communication strategy. #CommunicationStrategy #BusinessPlanning #EffectiveCommunication #IdentifyAction

The simplest way to develop a communication strategy 👇🏼👇🏼👇🏼 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗵𝗲𝘀𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗼𝗿𝗱𝗲𝗿: 1. What's your desired outcome? 2. Who do you need to influence to accomplish it? 3. What do those people care about most? 4. How can you address their priorities through your communication?

High-impact communication strategies have one thing in common: Clarity. → Experience teaches us that clarity is about 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗽𝗮𝘁𝗵 that takes us from where we are now to where we want to be. ↳ 𝗜𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗶𝗱𝗴𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘃𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻. → Particularly in the pharma industry, where trust is fundamental and the margin for error is slim , clarity is not an option. It is everything. - So, how do we ensure 𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗰𝗿𝘆𝘀𝘁𝗮𝗹 𝗰𝗹𝗲𝗮𝗿? 𝟭. Starting with a clear purpose: Knowing exactly what we want to achieve 𝘀𝗲𝘁𝘀 𝘁𝗵𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 for everything that follows. 𝟮. Simplifying: The simpler our message, the easier it is to execute and achieve our goals. Remember, 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗲𝗻𝗲𝗺𝘆. 𝟯. Tailoring our communication to the audience’s preferences. Speaking the right language 𝗯𝘂𝗶𝗹𝗱𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀. 𝟰. Structuring the message logically: Ensure 𝗶𝘁 𝗳𝗹𝗼𝘄𝘀 𝗻𝗮𝘁𝘂𝗿𝗮𝗹𝗹𝘆. Support it with engaging visuals for stronger retention. → When clarity is at the heart of strategy, the impact is undeniable: ✅ Decisions are made faster. ✅ Actions align with vision. ✅ Trust is built across the board. Are you infusing clarity into your communication strategies? Think about it.

* How to ensure successful communication plan: Effective communication planning is essential for achieving organizational goals and building strong relationships. Here are some key strategies to ensure your communication plan is successful: 1. Clear Objectives and Goals. 2. Thorough Audience Analysis. 3. Consistent Messaging Through Strategic Channel Selection. 4. Effective Content Creation. 5. Regular Evaluation and Adjustment. 6. Crisis Communication Planning and Open Communication. 7. Continuous Learning and Improvement. By following these guidelines, you can develop a communication plan that effectively delivers your message, builds relationships, and supports your organization's overall objectives.

Traditionally, spring, specifically April, is the beginning of intensifying work on communication strategies and consistent work with press offices. In this post, we will explain how we work with this and who needs a strategy. A communication strategy is a comprehensive document for managing reputation. We always start by defining measurable goals, objectives, and a methodology for evaluating performance. Next, we define target audiences and stakeholders and develop key messages and reasons to believe in them. Then, we continue to work with tools and channels. Brands that enter the market or begin communicating more actively with the media and feel they need more systematicity and understanding of building work effectively need a communication strategy. For advice on strategies, contact our CGO Viktoriia at v.chernova@newsfront.com.ua