Loudr Agency’s Post

Turn your brand into Art Advertising shouldn’t be about pushing products down people’s throats. It should be about giving your brand a soul, and that starts with art. A well-designed ad, packaging that feels like it belongs in a gallery, a commercial that’s more than just noise—it all creates something that people want to experience, not just buy. Brands need to stop selling and start showing who they really are. Art has a way of making things feel special. Imagine a product that looks so good, people want it just to admire it. That’s where advertising should be headed. Brand owners need to understand that advertising isn’t just another item on the budget. It’s the stage where your product gets to shine, where every piece of communication becomes a part of something bigger. Art elevates a brand. It gives it an edge, a personality, a reason to exist beyond the shelf. When you see your product as art, you’re not just selling it; you’re showcasing a lifestyle, a statement, something that has depth and character. And if every time you release something new, you introduce a fresh style that fits that product, well, now you’re creating something people can truly connect with. Let’s drop the hard sell. People don’t fall in love with brands because they need them—they fall in love because there’s something about that brand that makes them feel something. Art does that. It draws you in, makes you care, makes you want to be part of it. When brands start using advertising to create art, they don’t just win customers—they win fans. Fans who feel like they’re part of a movement, not just another transaction. That’s what makes a brand last. https://lnkd.in/dPqpAYaz

Brand naming feeling like a comedy sketch? From ‘Trendy Trousers’ to ‘Sassy Threads,’ we’ve all been there! Swipe for laughs and see why it’s time to call in the experts. Drop your funniest brand name fail below! #Branding #BrandConsultants #Brandcreation #Magsmen #Brandidentity #Business #BrandCreation #BrandAwareness #Magsmenindia #Brandname #Brandnaming

Eyes wide. Voice quivering. Hands a bit clammy. "I made the team." ⚡ The line delivered in this spot was like a lightning bolt zap to the heart. The compilation format of this ad was not a new idea. The branding and campaign were not necessarily distinctively Dicks Sporting Goods. But wow, when you pair a classic track with authentic content that sets your heart on fire...you can create an emotionally effective ad. I haven't been able to forget that little girl. Well done DICK'S Sporting Goods. I share #Advertising & #Marketing musings, follow for more.

Write a simpler brief and watch the creative work flourish. Simplifying briefs is not an easy task. It’s hard to get them through the system. But when the whole team believes and fights the right battles more often than not, a short one line brief with the product benefit at the core emerges.  From then on it’s pure creative joy. 

Playing with a name for these posts. Commercially Commercial? Commercials in Commercial? I don't know. It's a work in progress, so please pitch any ideas in the comments! Another Flashback Friday: A Picture is Worth 1000 Words Do I speak German? Nope. Does it matter? Nope. The direction was essentially, "A pretty girl is doing your hair, so you like it no matter what she does." We got what we needed, then they just rolled to see what else we would get. Marketing, especially commercials, and really social these days is stories that must be told in a very short time. We do that with relatable or at least recognizable situations and almost all of the story told visually. If you didn't turn on the sound to this video, did you know it wasn't in English? Did you get the story? Sales and marketing is telling a compelling story. Sometimes we gotta make sure the words don't get in the way. “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupéry #flashbackfriday #commercial #commercials #commercialrealestate #ccim #gaccim #retailbrokersnetwork #atlantarealestate #retailrealestate #icsc Hotelplan Group

As a girl with a performing arts degree who now works in marketing, I just had to talk about my favourite Wicked brand collaborations! 🪄 In case you’ve missed the buzz around the upcoming Wicked film, I'm sharing my top 5 favourite partnerships: 💄 Wicked x r.e.m. beauty by Ariana Grande - When someone needs a makeover r.e.m simply has to take over... This collab just makes sense! With Ariana Grande staring as Glinda, why wouldn't her beauty brand release a Wicked range?! Love this one. 💤 Wicked x Marks and Spencer - I'm sure you've already seen the pyjamas all over TikTok! The sets are in my basket and I am planning sleepover with my bestie that will feel like just like we're students at Shiz University. ✨ Wicked x Britvic plc - Most people who know me know I would walk miles for a glass of Robinsons orange squash, so I think this collab was made for me! The pink and green sparkly drinks are a winner for me and I cannot wait to feel like I'm drinking the green elixir from the musical. 🥤 Wicked x Stanley 1913 - Staying on the drinks theme, Stanley cups continue being a staple, for hot girl walks and corporate meetings. I just know Glinda would have one if the show was set in 2024. This drop has been popular! 🫧 Wicked x Mattel, Inc. - Last year Barbie took the world by storm, so the release of Wicked character dolls just feels right! I absolutely would be circling these in the Argos book. I think this may just be my favourite campaign of the year. 💚🩷 #Marketing #SocialMediaMarketing #WickedMovie #BrandCollaborations #Campaign

How to get 1.2M views? You need to grab people’s attention. Get them to stop scrolling. So what did Scuffers do? They dressed up Big Ben in their new jumbo pants. -It definitely grabs our attention as we question if it’s real or not. -They used an iconic symbol instantly recognisable to everyone. -When you’re on the border of reality/virtual, often you get more engagements as people debate the ‘truth’. -Humour. Yes, the jumbo pants really are the size of Big Ben. The days of only promoting your jeans on a white billboard with a model are over. With so much content and ads being pumped out every day, to stand out you need to be different. And then times that by 100. And some. It’s the creative brands pushing the boundaries of what an ad is that will succeed. Jaime Cruz Vega Javier López Reinoso

🤔 Let’s play Guess the Ad with Nicky Bullard , President of MullenLowe UK and Jose Miguel Sokoloff, President of the Global Creative Council. Watch our two favourite co-hosts tackle some industry general knowledge to wrap the year. How many did you get right? 👀

Can brands have Star campaigners? If yes, then what are the attributes of a Star campaigner? Motor mouth? Charisma? Oomph? SME (subject Matter Expertise)? Ears to the ground? Rambling without Knowledge on any topic? One of them pretence? Workaholic? Sober and dignified? Short/Tall, dark/Fair and Ordinary/Handsome/? Seems like a matrimony checklist. Else, world has Humanoids now to handles these diverse expectations. Crazy times ahead. Guaranteed. #brand #campaign #beingcategorical #businessdiary

Some names just carry authority and expectation merely by how they sound. Others have a curiosity to them. Think about your favourite brands, just saying them in your mind will evoke certain thoughts, memories, associations and even emotions. This is part of brand positioning and something that is seldom mentioned, despite it being super important. Even personal brands for actors and performers, so many examples over the years. Maurice Micklewhite - Michael Caine Norma Jeane Mortenson - Marilyn Monroe Archibald Leach - Carry Grant (random fact, John Cleese named his character this for 1988 hit A Fish Called Wanda) Does your brand name carry a rhythmic quality to it when spoken? What associations might it have? #Branding #BrandStrategy #BrandDesign