Louisa Dallow’s Post

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I drive impactful CX with measurable results.

Research shows that calming music significantly reduces stress in animals. It's Guy Fawkes tomorrow here in New Zealand, and our kitty cowers at the sound of the booms and cracks 😤 So when I heard on RNZ this morning that they were running a dedicated concert for animals, music to my ears. 🎉🐾 From a service design perspective, this initiative is brilliant. Here’s why it works: 🎶 Targeted experience: RNZ is addressing a specific need—helping animals feel safe and calm during a stressful time. By offering a dedicated concert, they’re creating an environment that caters specifically to pets’ anxieties. 🐕 Science-backed solutions: Research shows that calming music significantly reduces stress in animals. RNZ leverages this insight to create a soothing audio experience, which enhances the overall well-being of our pets. 🌟 Community connection: This event fosters a sense of community among pet owners. It’s not just about the music; it’s about bringing us together to support our furry friends, making us feel less alone during the festivities. Out of the box thinking 👏 Emotional connection we share with our pets 👏 Awareness of types of listeners 👏

  • Radio New Zealand has a special broadcast to help soothe frightened animals for guy fawkes with search done in Google

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