Lovely Rose V. Enad’s Post

Today I'm talking about a super effective way to boost your SEO rankings (and your traffic) - category pages 🚀 Category pages help search engines understand your site. For example, if someone searches for “men’s running shoes,” a well-optimized “Men’s Running Shoes” category page on your website can appear higher in search results. This increases your website’s visibility and brings organic traffic (visitors from search engines, not paid ads). Whether you run an online store, a blog, or a service site, optimizing these pages can seriously improve your SEO and user experience. Check out our latest blog to learn how to make your category pages work harder for you. - Aubree Bowen, SVP of Customer Experience

How to Create Keyword Strategies for SEO on Amazon 🛒 Amazon helps many people grow successful businesses, from small startups to large-scale sellers. With over 2.5 million sellers, the competition is fierce, and using SEO (Search Engine Optimization) is key to standing out! 🚀 Why is Amazon SEO Important? 🤔 Increases Visibility 👀 SEO helps improve the quality of your product listings, making it easier for customers to find you. Drives More Traffic 📈 More visibility means more people landing on your products, leading to more sales. Boosts Rankings 💪 Amazon's search engine is powerful! Using the right keywords can push your products to the top. Types of Amazon Search Results 🔍 Organic 🌱 Results based on natural search, using well-placed keywords. Paid 💸 Results that come from paid advertising. Where to Use Keywords? 📚 Title 📝 Include the brand name and main product features. Product Description 📖 Use keywords naturally in short, convincing descriptions. Bullet Points 📌 Highlight key features with important keywords. Backend Search Terms 🔄 Use alternate spellings or related keywords. Never leave this section blank! What are Keywords? 🔑 Keywords are the words or phrases people use to search for products. They are critical for SEO. Choose carefully, as they can boost sales and help make quick business decisions. Best Practices for Keywords 📊 No repeated keywords (once used, it’s already indexed). Focus on relevant, targeted keywords in titles, descriptions, and bullet points. Use long-tail keywords for specific searches. Handy Keyword Tools 🛠 Keywordtool.io Keyword Scout (by Junglescout) Keywordtool Dominator Tricks to Improve Keyword Strategy 🎯 Run Ads 🏃♂️ After 30-45 days, check which keywords brought in the most sales using Amazon’s report. Reverse ASIN Tool 🔄 Check out top-ranking keywords of any product (even your competitor’s). This tool helps find rich keywords that lead to higher rankings. Pro Tips 🌟 Use relevant keywords in the first three sections (title, description, and bullet points). Keep testing and updating your keywords to stay ahead. Final Thoughts 💡 Amazon SEO is crucial for ranking higher and getting more sales! Combining organic SEO and paid ads can give your business a big boost. 👉 #AmazonSEO #KeywordStrategy #GrowYourBusiness #BoostSales

🧐 Is SEO Only for Google? Or Is It Bigger Than That? 🌐 When we think of SEO, most of us instantly think of Google. But here's the question: Is SEO limited to just Google? Not quite. SEO is way bigger than that. Let’s break it down in a way that matters for businesses today: 📊 The Real Stats: 1️⃣ Google’s share of the search engine market is 92% – Yep, it’s the giant we all know and optimize for. But is that where SEO ends? Absolutely not. 2️⃣ Bing holds 3.5% of the market and might seem small, but don’t overlook it. Some industries (like tech, finance, and government) see high usage on Bing. In fact, 30% of US users prefer Bing over Google for specific searches. 3️⃣ YouTube is the 2nd largest search engine 🌍 – You probably didn’t expect this, but optimizing your content for YouTube is crucial. 81% of users turn to YouTube for tutorials, product reviews, and how-tos. So, SEO here is about getting in front of that massive audience. 4️⃣ Amazon – Did you know that 63% of product searches start on Amazon? For e-commerce businesses, optimizing for Amazon search is as important as ranking on Google. So... What Does This Mean for SEO? Sure, Google’s the big player, but SEO is not just about getting ranked on Google. Here’s how SEO expands beyond: Bing & Yahoo: While they may be smaller, they still bring targeted traffic. If your business caters to older audiences or niche sectors, optimizing for these engines can give you an edge. YouTube SEO: Video is booming. If you’re creating content for your brand, make sure you’re optimizing video titles, descriptions, and tags. Ranking on YouTube can skyrocket your visibility. Voice Search Optimization: With voice assistants like Alexa and Siri, SEO isn’t just about text anymore. Nearly 55% of households will own a smart speaker by 2025. Is your content optimized for voice search? Amazon SEO: For e-commerce, it’s not about Google. It's all about how high your products rank on Amazon. This involves optimizing product titles, descriptions, and customer reviews. Ignore Amazon SEO, and you’re missing out on over half of the online shopping market. 💡 Start thinking of SEO as a multichannel strategy. Your audience isn’t just on Google; they’re on YouTube, Amazon, Bing, and even talking to their voice assistants. The goal is to meet your customers wherever they are online. So, next time someone asks, "Is SEO only for Google?" remember—it’s way bigger than that. 🌍 . . ------------------------ 👋 I’m Aman Quadri, dedicated SEO Specialist with 3 years of experience in helping business professionals to grow and get discovered online. . . #SEO #DigitalMarketing #YouTubeSEO #AmazonSEO #VoiceSearch #CrawlMath #HealthcareMarketing #SmallBusinessMarketing #LeadGeneration #AmanQuadri

Amazon SEO is Not Set-and-Forget As Steven Pope often says, SEO on Amazon isn't something you do once and never look back. Many sellers think product listings are a one-time job, but that's far from the truth! For a "mature" product that's been on the market for 6-12 months, it’s essential to check and update your SEO positioning for main niche keywords every 30/60 days. Here are the 5 steps you can follow to keep your product listings fresh and drive extra traffic: 1️⃣ Use Cerebro (Helium 10) to input your product's ASIN and filter for keywords where you have an organic ranking between 1 and 20. For these keywords, you're converting well and positioned strongly—ensure all your content (visual and textual) mentions them to boost CTR and CVR. 2️⃣ Filter for keywords where you rank organically between 20 and 50. For these keywords, you're on the second half of the first page. If they are relevant, try to improve your positioning by moving them into the title and being more aggressive with ads as a test. 3️⃣ Filter for keywords with an organic ranking >50. If there are keywords with high search volume relevant to your product, and you rank low, it's time to change strategy. Add them to your title and sparingly repeat them in other product listing areas to push them into the top 20. 4️⃣ Every 30/60 days, repeat the process to monitor changes in your positioning. 5️⃣ Bonus → Use the Search Query Performance Report to discover new keywords and determine where in the funnel you need to work to improve positioning and sales. If it’s been months since you last updated your product listings, DM me to assess your specific situation! 🔔 Follow Adnan Aslam for more posts like this ------------------------------------------ Book a FREE Strategy Call now to discuss how we can help you grow your Amazon Brand. Link in the Comments #Amazon #Amazonfba #Amazonseller

Improving your Google search ranking is often seen as a daunting task. However, I recently came across some valuable insights that made it a lot more approachable. A couple of years back, I managed a small e-commerce site that struggled to gain visibility. After diving into some SEO strategies, I learned the importance of optimizing keywords and understanding search intent. This transformative experience not only boosted my website's traffic but also taught me the value of staying updated with SEO trends. The article sheds light on how businesses can enhance their organic search rankings by putting the right practices into action. A few takeaways include the significance of mobile optimization and the role of user experience in retaining visitors. These strategies can make all the difference in how users engage with your site and ultimately influence search engine rankings. Have you implemented any SEO strategies in your business? What has worked well for you? https://lnkd.in/eGNCbXFA

How I approach SEO has drastically changed with the rise of zero-click searches. The days when users clicked through to websites for information are fading fast. Now, over half of all Google searches end without a click, as search engines increasingly deliver answers directly on the results page. This shift isn’t just a trend—it’s a fundamental change in how people interact with the internet. And it’s here to stay. Zero-click searches aren’t the death of SEO; they’re the evolution of it. If you're not optimizing for them, you're already behind. Here’s how I’ve adapted: 1. Optimizing for Featured Snippets and SERP Features: I’ve shifted my focus to creating content that is concise, informative, and directly answers users’ queries. This is crucial for appearing in featured snippets, knowledge panels, and other SERP features. The goal is to ensure that when users ask questions, they get the answer from my content—right there on the search page. 2. Leveraging Schema Markup: Implementing schema markup has become a non-negotiable part of my strategy. Structured data helps search engines understand the context of my content, increasing the likelihood of it being featured in rich results. Whether it's product listings, FAQs, or event details, schema markup makes my content more visible and accessible without requiring a click. 3. Focusing on User Intent: Zero-click searches thrive on satisfying user intent quickly and efficiently. Instead of focusing solely on high-traffic keywords, I now prioritize understanding what the user really wants from their search and crafting content that meets that need immediately. This approach not only improves my chances of being featured in a zero-click scenario but also builds trust and authority with the audience. 4. Creating Content That’s Mobile-Friendly: With the majority of zero-click searches happening on mobile devices, I ensure that my content is optimized for mobile. This includes fast loading times, easy navigation, and concise, bite-sized information that’s easy to consume on a small screen. 5. Embracing New Metrics for Success: I’ve adjusted my KPIs to account for the impact of zero-click searches. Instead of focusing solely on traditional metrics like organic traffic and click-through rates, I now also consider visibility, engagement, and brand awareness. These factors are critical for understanding the real value of appearing in zero-click search results. Are you embracing the rise of zero-click searches, or are you still clinging to outdated SEO practices? How are you evolving your strategy to stay relevant in this new landscape? Let’s discuss how we can adapt and thrive together! #ZeroClickSearch #ContentStrategy #SEO

🔍 Maximizing SEO with Amazon Brand Story Images: A Quick Guide 📸 Question: For the images to be uploaded in the brand story, it has a place under the images to put KW in, do we put the other KW not used in the listing which is included in our KW farming? Will this KW show when we scroll the carousel or will it remain hidden? Is it necessary to put KW in these images? Please see attached. Answer: Absolutely! This is a fantastic opportunity to optimize your keyword strategy. Here's why and how you should leverage this feature: 🔑 Keyword Indexing Opportunity: If you've reached the limit for keywords in your backend and still have valuable keywords left, this is your chance to include them. The keywords added here will be indexed by Amazon's algorithm, giving your product more visibility. 🏡 SEO Real-Estate: Think of the keyword space under your images as prime SEO real estate. Embedding keywords here enhances your product's chances of appearing in search results, similar to how keywords work in traditional SEO. 🇪🇸 Utilize Spanish Keywords: If your market includes Spanish-speaking customers, include relevant Spanish keywords. This expands your reach to a broader audience within the US marketplace, which has a significant Spanish-speaking population. ✍️ Character Limit: You have up to 100 characters to use for each image. Make the most of this space by including a diverse range of keywords that might not fit elsewhere in your listing. 🔒 Visibility: These keywords will not be visible to customers browsing your listing. They are embedded in the images, working behind the scenes to boost your product's searchability. Key Takeaways: 📈 Maximize Keyword Usage: Use this feature to include additional keywords that couldn't fit in your listing. 👀 Boost Search Visibility: Hidden keywords help your listing appear in more search results. 🌍 Broaden Audience Reach: Include keywords in other languages, especially if it aligns with your target market. By strategically placing keywords in your brand story images, you enhance your product's discoverability, potentially driving more traffic and sales. This hidden keyword strategy is a powerful tool in your Amazon SEO arsenal. 🚀

5 Google Ranking Factors People Forget About Most businesses know the SEO basics—keywords, backlinks, content quality. But Google’s algorithm uses over 200 factors that can influence your rankings, and some often-overlooked ones can make a big difference. 1. Mobile-First Indexing As mobile usage grows, Google prioritizes the mobile version of your site for ranking. Beyond responsive design, ensure fast loading, easy navigation, and minimal intrusive ads to improve mobile-friendliness. 2. Page Experience Page experience is now essential, with Core Web Vitals (LCP, FID, CLS) assessing speed, interactivity, and stability. Secure connections (HTTPS) and mobile-friendliness also boost rankings. 3. Internal Linking Structure Internal links help Google understand your site’s structure and share ranking power across your pages. A smart internal linking strategy can drive both user engagement and search visibility. 4. Content Depth Quality content isn’t enough—depth matters. Google rewards thorough content that answers user questions comprehensively. Avoid “thin” content and aim for value-rich, in-depth resources. 5. User Engagement Signals Metrics like click-through rate, dwell time, and bounce rate show Google how users engage with your content. High engagement suggests relevance; a high bounce rate may hurt rankings. Optimize these hidden factors to stay ahead! At Ronel Agency, we help clients unlock their site’s full SEO potential, Read more here.

New Post: 8 SEO concepts explained in business terms - https://lnkd.in/gCnaBnhy - Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic projects. Improving customer experience Customer experience is one of those aspects of the business that almost all leaders agree is super important. And it can’t be different when 52% of customers say they will switch to a competitor after a single negative impression. But which SEO factors have an impact on it? 1. Broken pages and redirects Broken pages (like 404 or 500 errors) and implementing redirects are usually business priorities. This is because stakeholders are also online users who likely encounter these issues and understand the frustration they cause. Cleaning up redirects, however, is another story. Users don’t see the change, but as SEOs, we know that excessive redirects can hurt a website’s performance. Redirects consume search engines’ crawl budget, dilute page authority and negatively impact speed performance. But how do you explain this in business terms? One of the easiest ways to explain this is with everyday examples, which people can easily relate to and probably have experienced. In the 301 case, imagine you have a shopping list, but when you arrive at your local grocery store, you find the store has moved, adding 20 extra minutes to your shopping trip. Even though you’re “redirected” to the new location, you’re frustrated by the extra step.  The same happens with search engine bots when they encounter redirects. Too many redirects can frustrate them, leading to a potential negative impact on your site’s ranking. Similar to a negative customer review.  We all know the impact of negative reviews – the next potential customer will see them, and it may influence their decision to buy from you. 2. On-page SEO The concept of optimizing individual webpages to rank higher and earn more relevant traffic is a key one in SEO. It is very similar to merchandising practices in the offline world, and its goal is to keep users and bots engaged with your content.  The higher the engagement, the lower the bounce rate, which can improve your rankings (or at least we have a strong reason to believe this after the recent Google documentation leak). Keeping users engaged increases the time spent on the page and the visibility of important elements like CTAs.  This is similar to how supermarkets place essential items like bread at the back so customers can see other products as they navigate the store, enhancing product visibility. Just as customers might end up with a basket of unplanned items in a supermar