Lucy Ganser’s Post

Excited to see Good Apple's AI tool, Harvest, featured in ADWEEK yesterday! 🍏 https://lnkd.in/dUG5g8_k Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources—client sales, out-of-home, TV, and digital ads—Harvest shows how a campaign performs across channels, such as search or social. This helps Good Apple’s clients understand where their ad dollars are most effective, enabling smarter budget decisions and more strategic planning.

Excited to see Good Apple's AI tool, Harvest, featured in ADWEEK yesterday! https://lnkd.in/epwGAUTh Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources—client sales, out-of-home, TV, and digital ads—Harvest shows how a campaign performs across channels, such as search or social. This helps Good Apple’s clients understand where their ad dollars are most effective, enabling smarter budget decisions and more strategic planning.

Excited to see Good Apple's AI tool, Harvest, featured in ADWEEK yesterday! https://lnkd.in/exPgz-um Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources—client sales, out-of-home, TV, and digital ads—Harvest shows how a campaign performs across channels, such as search or social. This helps Good Apple’s clients understand where their ad dollars are most effective, enabling smarter budget decisions and more strategic planning.

Today's news on AI: Harvest, an AI tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. I have the details 👇 W/ Mark Sturino vice president of data and analytics at Good Apple Latest for ADWEEK

Well done Memorable AI with the Reddit acquisition. This validates the efficacy of AI assisted creative analytics using predicted Attention to enhance creatives for greater consumer experience, to enable better brand advertising, and to drive monetisation for media platforms. This vision fully aligns with our own predictive AI features, which are powered by world’s largest human reactions training dataset that links to ad sales outcomes. https://lnkd.in/eh2FrXEq Memorable AI

Advertising has evolved through various disruptions, from print to digital, from direct to programmatic, and from linear to Connected TV. The next frontier lies in Generative AI. Discover how Operative is shaping the future of ad sales through AI-driven solutions. #Advertising #AI #Operative

🚀 Exciting News! 🚀 Are you ready to revolutionize your advertising strategy? Join us as CEO Frost Prioleau explores the transformative power of Artificial Intelligence (AI) in the AdTech industry. Discover how AI can optimize campaigns, streamline creative processes, and drive remarkable results. Don't miss out on this journey of innovation! #AI #Advertising #Innovation #AdTech #MarketingTech

🔍 Ad platforms keeping you in the dark? You're not alone! Laurie Gallien Miller's deep dive reveals how top brands are tackling the transparency challenge on major ad platforms. Discover: • Creative workarounds for limited data access • Strategies to maximize ROI despite opacity • How AI and machine learning are filling the gaps Don't let platform secrecy hold your campaigns back. Learn from industry leaders and optimize your ad spend today! https://lnkd.in/ez4aJyj7 #MarketingTransparency #AdTech #ROIOptimization

Boltive introduces Ad Monitor, an AI-powered engine offering real-time ad insights and compliance solutions for advertisers and marketers. Read the Latest full News -  https://lnkd.in/dk5Q6bwb #MarTech #MarTechEdge #Boltive #AdMonitor #DigitalAdvertising #AI #AdInsights #SemanticSearch #ImageSearch #AdCompliance #BrandProtection #MarketingTechnology #AdManagement

Exciting advancements in AI are reshaping the advertising landscape, offering unprecedented efficiency and personalization. But as we embrace these innovations, a critical question arises: Can AI in advertising become too generic, losing the human touch that connects brands with their audiences? This thought-provoking article dives deep into the balance between leveraging AI for efficiency and maintaining the creativity that fuels impactful advertising. Join the conversation and share your thoughts on how we can navigate this fine line. #AI #Advertising #DigitalMarketing #Innovation #TechTrends #MarketingStrategy #CreativeThinking