Luka Erić’s Post

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Head of Growth | Podcast Host | Growth Advisor | Techstars 23'

Day 2 of fundraising in public: Whilst I didn't get locked outside my office like yesterday, of course my demo failed during an investor pitch. Going from selling an enterprise solution to a startup MVP REALLY taught me how to roll with the punches. If only you knew how many times my co-founders were using rhetora on the backend simulating a functioning product... Nevertheless, we persevered and setup a second meeting 💪 5 investor meetings booked: - 4 VCs we never spoke to earlier. - 1 angel Results: - 1 'too early', but referring us to pre-seed investors - 2 VCs progressing to second meeting - 1 VC pitching us to investment committee - 1 angel introducing us to their syndicates This is a little abnormally positive in my experience, usually you get a bit more push back. However it could be because we are so much more prepared for our second round than we were for our first. To prepare for our round, our investors at Techstars suggested I write up a 70 page document outlining every aspect of our business: problem, solution, market, unique insight, competition, traction and team. I spent 1 month purely preparing to fundraise, writing out 10 pages per aspect of the business allowed us to rethink some of our strategies. Now, there are almost no questions which could catch me off guard. Yesterday I mentioned the need to improve on answering our GTM strategy and I spoke to my co-founder Mazen AlMalki who gave me the best advice. Mazen had reminded me that we are a very early stage startup and that the scalability of our GTM strategy isn't something we are going to be right about. I was reminded... Luka, we do rigorous GTM experiments on weekly bases for that very reason. So I'm confident in our team, we'll figure out the best repeatable GTM strategy. and I'll hone down on that answer. I know I promised I'll tell you more about how I was able to book 13 meetings in 2 days but this post is already long enough. Until tomorrow! ps. I'm not a blogger so I didn't take a photo from yesterday, so here is one from our Techstar Demo Day! #fundraiseinpublic

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Aine Sexton

Formerly Office Sales Support at Engineering Technology Group Ireland and BDR II at Tegus. Currently taking a break from corporate life in Antibes, France.

10mo

Loving the updates Luka, best of luck with the fundraising!

Jay Sadiq

Temperature Intelligence @ FortyGuard

10mo

Killing it! I am adding this to my notifications. Love the energy and updates

Kim Albee

I help B2B Tech, SaaS, and AI Startups strategically leverage AI to accelerate marketing results and achieve market-leading engagement and growth.

10mo

Wow, sounds like a rollercoaster! Best of luck with the fundraising journey. 👍

Abdulrahman A.

Builder | Senior Full Stack Engineer

10mo

💪 💪

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