Luke Brown’s Post

✅ Here's a perfect example of how diversity at the top of a company can create a competitive edge ✅ The Black-owned Brewery, Brockton Beer Company is part of the minuscule 2% of breweries that are Black-owned in Massachusetts. Although one of the co-founders confided that "it's a challenge for people of color to break into this industry", they've managed to carve out a niche for themselves that's unlike the other 98% of their competitors. They infuse their beers with "flavors that nod to their cultural heritage, such as mango and calamansi." And it's not just about the flavours either, their mission to diversify and demystify the industry "serves as an invitation to the Black and Brown community to explore the craft beer culture...[which] is still nascent among its predominantly Black and Brown population" Read more about them at these links: https://lnkd.in/gqePmFi7 https://lnkd.in/gT2kjieJ #JEDI #EDI #InclusiveMarketing #InclusiveBrand #InclusionMatters #InclusiveCommunications #InclusiveBusiness #BlackHistoryMonth

I have an article in the latest issue of Craft Beer & Brewing on working with cacao fruit in brewing, with interviews with Jon Naghski at Fifth Street Brewpub, Leila Carvajal Erker at Cocoa Supply, Raven Hanna, and Sam Mosle at Wind River Brewing. Check it out in the new issue!

🍻 TTB Brewery vs. Brewpub: What’s the Difference? 🍺 Thinking of starting a brewery or brewpub? 🤔 The distinctions between the two can be confusing. It is important to understand! Learn more at our latest blog post. #beerlaw #brewerylaw #beerlawyer https://buff.ly/4hkQAeq↗

All 🍺 brewing starts with dry bulk grains, be they barley, wheat 🌾, corn 🌽 or rice 🍚. This episode is the intersection of Agronomy, Brewing and Supply Chain Management! #agronomy #drybulk #grain #beer #supplychainmanagement

From the concept to commissioning, feel the state of the art Malting & Brewing Solutions.........

🍺 **Celebrating National Beer Day with a Toast to Excellence in Draft Systems!** 🍺 As we raise our glasses this National Beer Day, let's not just celebrate the rich history and joy that beer brings into our lives, but also the science and craftsmanship behind every perfect pour. At Canadian Beverage Supply, they understand that the heart of every memorable beer experience lies in the precision and design of the draft system. **Why a Well-Designed Draft System Matters:** 1. **Optimal Carbonation:** The perfect pour is not just about the taste but also about the experience. A well-designed draft system ensures that beer is delivered with the right level of carbonation, creating that one-inch foam collar that brewers and beer lovers cherish. This not only enhances the sensory experience but also minimizes waste, ensuring that every drop contributes to profitability[1]. 2. **Preservation of Quality:** From keg to glass, maintaining the beer's intended flavor profile is paramount. Our systems are engineered to prevent overcarbonation and undercarbonation, safeguarding the brewer's art and ensuring that customers enjoy the beer exactly as intended[1]. 3. **Profitability:** A draft system is not just a conduit for beer; it's a tool for maximizing profitability. With features like the Foam on Beer (FOB) Detector, our systems minimize waste, ensuring that bars and restaurants can serve more pints from every keg. This efficiency translates directly to improved bottom lines, with the potential for significant savings and increased revenue over time[1]. 4. **Expertise and Innovation:** At CBS / Chill Max, we bring decades of expertise and a commitment to innovation in every system we design. Whether it's for a cozy local pub or a large-scale brewery, our solutions are tailored to meet the unique needs of our clients, ensuring optimal performance, reliability, and customer satisfaction[1]. This National Beer Day, let's toast not only to the brewers and their craft but also to the unsung heroes behind the scenes - the draft systems that deliver perfection with every pour. Cheers to excellence in draft system design and to a future where every beer is served just as the brewer intended! 🍻 **#NationalBeerDay #CraftBeer #DraftSystemExcellence #CBSChillMax #PerfectPour #BeerLovers** 🍻

New Trail's story is a testament to the power of a strong brand, smart strategies, and effective distribution. It’s so rewarding to see the growth and success they’ve achieved, especially knowing the role our team played in helping establish their success in Western PA. Their commitment to quality and consistency, paired with strategic expansion, has propelled them to become one of Pennsylvania’s leading breweries and one of the fastest-growing breweries in the country. These strategies aren’t just limited to New Trail—they’ve been the foundation for success with other brands I’ve worked with as well. By applying similar approaches, I’ve seen firsthand how brands can transform their market position and drive significant growth. If you’re looking to replicate this kind of success, here are some actionable steps you can take: 1. Effective Use of Packaging Formats: New Trail’s intentional choice of popular packaging formats, like 19.2 oz. cans and 12-packs, has played a significant role in their growth. While many craft breweries shy away from these formats, New Trail has embraced them to resonate with a broader consumer audience. To start implementing this, evaluate your current packaging options—are there formats that could better align with consumer preferences and capture more market share? Differentiating your brand through smart packaging decisions can drive sustainable and scalable sales. 2. Building Strong Partnerships: The foundation of New Trail’s success lies in its relationships with distributors. They’ve mastered the art of collaboration, ensuring that their distributors are allies in the brand’s growth. They've provided clear and effective plans that serve as blueprints for distributors to execute successfully. They also offer engaging support strategies that ensure distributors have the tools needed to drive the brand’s success. For your brand, start by asking if your distributor relationships are truly collaborative—are you equipping them with the right tools and strategies to succeed? 3. Strategic Market Expansion: New Trail’s calculated approach to expanding into neighboring states like Maryland and New Jersey has allowed them to grow their footprint without overextending. By focusing on key markets where they can build strong relationships and ensure proper execution, they’ve tapped into new opportunities while maintaining their brand’s integrity and success. Think about your expansion plans—are you entering new markets with a clear strategy and support in place? A focused approach can help you grow without spreading your resources too thin. New Trail Brewing’s journey is proof that with the right strategies, growth in today's market is achievable. Don’t miss out on the opportunity to elevate your brand—let’s connect and start building your success today. If you’re interested in discussing how to implement these strategies for your own brand, reach out. Let’s work together to drive similar success for your business.

New Trail Brewing’s journey is a powerful example of what can be achieved with strong branding, smart strategies, and effective distribution. It’s incredibly rewarding to see the growth and success they’ve accomplished, especially knowing the role that our founder, Shane Lohman, played in helping establish their presence in Western Pennsylvania. Their commitment to quality and consistency, combined with strategic market expansion, has made them one of Pennsylvania’s leading breweries and one of the fastest growing in the country. For other brands aiming to replicate this level of success, it’s crucial to implement the right brand strategies—everything from market analysis to building robust relationships with distributors. The craft beer market is competitive, but with the right approach, achieving significant growth is absolutely possible. New Trail Brewing’s success story is a testament to that. If you're ready to elevate your brand and navigate the competitive craft beer market, let's talk. Our expertise can help you build the strategies needed for sustained growth and success.

Ballantine was founded in 1840 in Newark, New Jersey, by Peter Ballantine who emigrated from Scotland. Ballantine rented an old brewing site which had dated back to 1805. It was originally incorporated as the Patterson & Ballantine Brewing Company. Around 1850, Ballantine bought out his partner and purchased land near the Passaic River to brew his Scottish ale. His three sons joined the business and in 1857 the company was renamed, accordingly, as P. Ballantine and Sons. By 1879, it had become sixth-largest brewery in the U.S., twice as large as Anheuser-Busch. In the mid-1960s the company went into decline. It was losing market share to lighter lagers with less alcohol content. (Hmmm … sounds modern day familiar 🤔) Despite advertising efforts to revive the company, the owners agreed to sell the brand, the company, and all their assets … to the Falstaff Brewing Corporation. The name would be used for the next 115 years, until the company closed its brewery in 1972. And that’s part of the history of beer in America. “The best beers are the one we drink with fiends.” — Stephen Carter King Source: Beer History in America #BeerHistory in #America #NewJersey #Ballantine #ScottishAle #Falstaff #Beer #CraftBeer #NonAlcoholicBeer #Cider #Microbreweries #Taprooms #Brewpubs #ConsumerBehavior #BrandAwareness Slàinte☘️! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy and ‘The Beerconomist’ & CEO of Beerconomy • Market Analyst • Speaker • Futurist & Author • with beer market trends, insights, data and forecasts Publisher: The Beerconomist

pouring clear beer in a craft beer market ?