LUMA Partners’ Post

The digital advertising sector has never had to overcome so much adversity and uncertainty as in the last 24 months. From a litany of macro variables that threatened recession, a stock market valuation reset, the potential for foundational signal loss, fervent government antitrust interjection and the worst M&A market in over a decade, navigating a path forward has not been easy. And yet, as we approach 2025, we find the industry poised for a turnaround. Ready? Set. Go! lays out the case for optimism and why everyone on the LUMAscape should buckle up for a big year ahead. Tip: To download, enlarge and click the icon in the upper right corner!

What is the difference between successful and unsuccessful brands? ⤵️ 💳 The biggest difference we see between brands that hit their targets and those that don’t is the integration of marketing and finance. Successful brands merge these two areas, ensuring that their strategies work in tandem 📷 🤝 💶 These brands focus on metrics like CAC and LTV, understanding that these numbers are crucial for sustainable growth. In the past, some brands relied heavily on content and creative strategies, often riding waves like TikTok or Instagram growth without considering the financial implications 💸 However, as businesses scale, especially when revenue hits the millions, this approach can falter 📉 Brands that succeed are the ones having the right conversations, asking:  • How much are we spending to acquire a customer?  • What’s the return on that investment over the customer’s lifetime? It’s about aligning marketing efforts with financial goals to create a holistic strategy that drives real results 🎯 If your brand isn’t hitting its targets, it might be time to rethink how these two areas of your business are connected. If you are looking for how to start, you can book in a call with us, and get a roadmap to your goals ⤵️ https://lnkd.in/eRaHBSUx

Unlock the power of Gen Z advertising for your business! From skyrocketing impressions to eye-catching designs, we're here to boost your brand to new heights. 🚀 Don't miss out on increased conversions and sales – reach out to us today! GenZ Advertising Revolution, Empower Your Brand

Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving. Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities.   My guest today will share with us strategies employing the latest technologies to transform advertising into the exact science that it should’ve always been, so you can forecast advertising success, before you even spend a dime. Join me now for my conversation with advertising expert, Skip Wilson. #becomingpreferred #michaelvickers #draft #martech

There’s a common myth that only big brands can afford advertising, especially digital and print. But here’s the truth: businesses of all sizes have access to impactful advertising—without a massive budget.   If you’re working with the right partner, options exist for all types of businesses and budgets, giving you flexible ways to reach your community and beyond. When planning your advertising, it’s typically recommended to invest around 8-10% of your revenue, though this can vary based on industry and growth goals.   Remember, you didn’t start your business to spend your days on marketing. Working with companies that provide customized options lets you focus on what you love—while they help you get noticed. You don’t need to be the best-kept secret.   Ready to break through that “only big brands advertise” myth and build your visibility? Contact us to learn how we can help!       #brandgrowth #mythbuster #smartadvertising #localbusiness #marketingbudget #communitydriven #lexingtonma #lexingtonmassachusetts #massachusettssmallbusiness

🚀 The future of advertising is here! Our latest blog explores the top trends shaping 2025 and how your brand can stay ahead of the curve. 📊✨ Discover the strategies you need to thrive in the ever-evolving ad landscape. 💡 Visit our website today to learn more!

I remember in my early career, digital and traditional spending was right around 50/50 overall. Bottom line is we as strategists need to be sure we are helping clients get the best possible outcomes for their advertising. That means keeping closely in tune with both business outcomes and media performance. Rather than categorizing digital vs. traditional - I like to focus on effectiveness. I don’t care what method of advertising is used, so long as I approach it with the best possible outcomes for my clients.

Are you interested in how the advertising industry continues to evolve in response to changing consumer behaviors and technological advancements? Share your thoughts on the latest trends shaping the future of advertising!

📉📥 Your Low Ad Spend is Costing You Clients If you’re not investing enough in advertising, you might be losing potential clients. Discover why a higher budget is essential for your firm’s growth and success.

💼 In today’s fast-paced digital landscape, balancing budget, technology, and real ROI can feel overwhelming. Many home service businesses face challenges like: 💩 Wasted ad spend due to unclear strategies 🌘Limited visibility into ROI across platforms 🤡 Outdated or ineffective advice from traditional agencies At Fractal Digital, we focus on straightforward, results-driven advertising solutions that fit your unique needs. From comprehensive audits to tailored ad strategies, we help you make every dollar count, empowering you to compete and thrive. Let us help you turn your advertising investment into measurable success. Connect with us to learn more. 📧 josh.hewitt@fractaldigitaladvertising.com