Lumka Stuurman’s Post

Sponsoring an event is one of the majorly followed mass marketing tactic. Days are gone when sponsorship was an overlooked marketing channel. Times have changed and more and more companies are embracing this channel for increasing their ROI. Moreover, they also want to build goodwill and connect with the event audience. But companies are not just displaying a banner and calling it a day. They also want to make the most out of their event sponsorship and hence the race for getting sponsorship isn’t easy as it sounds. Various factors are considered before deciding which event to sponsor. And we want you to understand how sponsors think. To learn how to become sponsorable. Go to: www.ladieswithhighheelsandhighgoals .com #sponsorable #sponsorshipworks #sponsorship #sponsorshipmarketing #sponsorshipmagnet #sponsorshipideas #sponsorshipattraction #sponsorshiptips #sponsor

Part 2 - Targetting. Once you’ve identified the need for a sponsor for your event, it’s time to start thinking about who you could approach. You’ll need to collaborative closely with your sponsor which is why your values alignment is so important. Take some time here to research and really curate a strong list. Let’s chat tomorrow about correctly identifying the right targets and what criteria you’ll need for that. See you then... #events #branding #sponsorship #leighgillenevents

#Sponsorship Tip of the Week: Increase the value proposition   Brands sponsor because they are looking to solve a marketing pain point.   Your job is to show them that you can be a solution to that problem.   How?   By being different and unique because it will give you a competitive advantage while increasing the value you provide in your sponsorship package.   Unique offerings such as VIP experiences or memorable on-site activation opportunities will help further justify the investment a sponsor is making in your property.   Remember, sponsors not only want you to stand out, but to provide value in your sponsorship offerings.

Part 3 – Criteria. Ok, so we have identified the need for a sponsor and put together a strong and well researched list that has been curated and aligns with your event. Do look at criteria such as budget, reach, industry, credibility and other ways in which the partnership can be mutually beneficial. We’ll chat tomorrow about the messaging and how to put that together – see you then! #events #branding #sponsorship #leighgillenevents

Communication objectives in support of strategic programs usually relate to greater awareness and more favorable attitudes, intentions and behavior by the target audience. This can also be described as strengthening relationships with stakeholders or reputation building. In many ways, sponsorship is about relationship marketing – sponsors seek to strengthen their relationships with their customers and key stakeholders, and increasing engagement and loyalty in the process. want to learn how to secure Sponsorships? Go to: www.ladieswithhighheelsandhighgoals. come #sponsorship #sponsorshipmarketing #sponsorshipstrategy #sponsorshipworks #sponsorshipmagnet #sponsorshipattraction #sponsorshiptraining #sponsorshipstrategy

Sponsorship Marketing can feel icky if you define it like this: Have you ever felt uneasy about sponsorship marketing? 🤔 It can often feel "icky" when it's not clearly defined and strategically executed. Our latest blog post dives deep into how to approach sponsorship marketing the right way, ensuring it adds value for both your brand and your audience. Learn about the pitfalls to avoid and best practices to embrace in your sponsorship efforts. Whether you're a seasoned marketer or just getting started, this article offers valuable insights to help you navigate this complex landscape. https://lnkd.in/gbRkeDhe #sponsorshipswork #sponsorship

Communication objectives in support of strategic programs usually relate to greater awareness and more favorable attitudes, intentions and behavior by the target audience. This can also be described as strengthening relationships with stakeholders or reputation building. In many ways, sponsorship is about relationship marketing – sponsors seek to strengthen their relationships with their customers and key stakeholders, and increasing engagement and loyalty in the process. want to learn how to secure Sponsorships? Go to: www.ladieswithhighheelsandhighgoals. come #sponsorship #sponsorshipmarketing #sponsorshipstrategy #sponsorshipworks #sponsorshipmagnet #sponsorshipattraction #sponsorshiptraining #sponsorshipstrategy

Align your business with quality events and opportunities that attract your specific target market with key #sponsorships. Learn more about engaging with ASHA members and discover why including sponsorship in your #marketing plan will prove to be a sound investment for your brand. https://lnkd.in/gKg9gUnx #slpeeps #audpeeps #SLPros #AudPros #speechlanguagepathologist #audiologist #sponsorship

In an increasingly digital world, virtual events are a cornerstone of modern marketing strategies. Sponsoring these events boosts brand visibility, engagement, and ROI. Learn why it's a smart investment: https://hubs.li/Q02D72PX0 #VirtualEvents #Sponsorship #Branding #IoTMarketing

In an increasingly digital world, virtual events are a cornerstone of modern marketing strategies. Sponsoring these events boosts brand visibility, engagement, and ROI. Learn why it's a smart investment: https://hubs.li/Q02D770D0 #VirtualEvents #Sponsorship #Branding #IoTMarketing