Lux Machina Consulting’s Post

ICYMI 🗣 esports content is a massive opportunity for non-endemic brands and marketers (see below 👇🏽) Most gaming content is user generated (UGC) - think Twitch livestreams and YouTube videos. That means polished, professional content (and your brand) stands out 🌟 Media behaviors, like creating and consuming gaming content, are also central to the esports community. Where sponsored content is a great way to add value to the esports experience and "join the community." 🤲🏽 Plus, consistent and strategic content creation is a key driver of positive outcomes with gaming audiences. For instance, Red Bull has leveraged esports content to effectively promote its brand to gamers in a crowded energy drink space 📣🥤 >>>>>>>>>>>>>>>>>>>>>> Want more insights on gaming marketing❓ ➡️ Follow the Gaming Marketing Institute 🔔

Take your viewers inside the gaming action. eSports experience gets even better with #Vizrt #Graphics and Production Tools. Interested in real-time graphics, #esports analysis, cloud-based or on prem or hybrid productions, with the #TriCaster® production systems, create top-notch content for your viewers, subscribers and players anywhere in the world. Streaming eSports content gets easier, more visual and more fun.

Nearly half of Americans have parallelophobia, or a fear of parallel parking. So, what does that have to do with esports? Two of the best esports orgs in the world — Cloud9 Esports, Inc. and NRG — understand why precision matters, in League of Legends and in the parking lot. Today, we launched the first broadcast campaign for Kia America as an Official Partner of the League of Legends Championship Series, featuring players from Cloud9 and NRG testing the Kia EV9 and its Remote Parking Assist function outside Riot Games Arena.    Allied Sports had some fun creating and producing this campaign with our friends at 1Park9. Check out this first spot called "Parallel Precision" which will run with other new content throughout the LCS Summer Split. Another example of why we love helping modern marketers like Kia make the shift from Sponsor to Storyteller. Brad Mays, Kyumin Shim, Melisa Lezama

Earlier this year, Kia US entered the world of eSports. While we have a long history in other types of sports, this is new territory for us. Fortunately, we’re guided by great partners and teams - helping us strike the right balance with the fan community. One way we do that is by giving the experts the ability to create the type of content fans want and the assets they need to make it. The only mandatory in the brief: don’t wreck it. 😂 Thanks, Allied Sports Riot Games NRG Cloud9 Esports, Inc. 1Park9 for not wrecking it. #brandmarketing #esports #contentmarketing #kia #EV9 #dontwreckit

🎮✨Esports Evolution: Leveling Up Entertainment Esports is no longer a niche hobby – it's a game changer in the entertainment industry! At SoftCraft Solutions, we're witnessing the rise of a global phenomenon, blurring the lines between sports and spectator entertainment. Esports is no longer child's play! Massive audiences, passionate communities, and interactive experiences are pushing esports to the forefront of entertainment. #EsportEvolution #GameChanger #EntertainmentRevolution #EsportsInsights #FutureOfGaming#SoftCraftSolutions

iKO Media Group leverages Eutelsat OneWeb satellite capacity to launch eCLUTCH, an innovative new eSports package, bringing new gaming content to wider audiences iKO Media Group is furthering its relationship with Eutelsat Group, to bring an innovative new eSports TV package, eCLUTCH, to screens across Europe, the Middle East and Africa. Launching at Eutelsat’s 16° East orbital position, HOTBIRD at 13° East and 7/8° West, the platform initially includes 10 eSports and gaming channels, with more to join in the near future. The eSports market is expected to exceed 856 million users worldwide by 2028, and millions of viewers tune in to watch the experts play their favourite games. Traditionally distributed via streaming platforms and social media, iKO Media Group is expanding the reach of this new content to hard-to-reach areas beyond terrestrial networks via satellite, in a new hybrid distribution approach for eSports. #eSports #TVPackage #eCLUTCH #Satellite #Gaming #TV https://lnkd.in/e93954yw

Esports has catapulted from the fringes to the forefront of the sports industry, creating a digital coliseum where competition is fierce, and the fan base is massive. This meteoric rise is fueled by cutting-edge technology, which enhances not just the gameplay but the entire ecosystem around it, from broadcasting to fan interaction. Vizrt enhances the esports viewing experience with their innovative graphics and live production tools, bringing the virtual action to life with stunning clarity. Twitch, the streaming giant, has been instrumental in elevating esports to global audiences, providing a platform that connects gamers and fans in real-time, making esports an integral part of the digital entertainment landscape. Join the digital sports revolution with #AnyClip. Learn more at https://lnkd.in/g2QsaZ7T #SportsPro #Esports #DigitalEntertainment

BIG news for Oceanic Esports! 3 months ago GameAware launched phase 1 of the #LiftOCE initiative for Esports performance. The purpose is to help our region of Oceania kickstart a mental performance journey so that we can close the performance gap with other international regions.  I'm happy to report that it was a success! I was able to run FREE workshops for 10 #esports professional organisations that had multiple teams representing them. Now we're back with phase 2. The theme of LiftOCE is #accessibility. We want to provide access to information that is usually only available to the top teams in the world because of higher budgets. We are offering very inexpensive #workshops at $25pp, delivered by performance experts to try and eliminate the cost barrier for teams, but also to keep it open to everyone and anyone looking to learn more about #mentalperformance. Check the slideshow below, and please reshare if you believe there is value in this initiative. With the announcement of the #EsportsOlympics in the near future, it's more important than ever to develop our players, from the grassroots to professional level, in ways that put a big focus on high performance mindsets in and out of game. It all begins with a #healthyrelationship with #gaming. To see what else GameAware is doing in the #grassroots space, check out https://lnkd.in/gJYWK9pF

At Spectatr, we are proud partners of Esports Insider (ESI), led by Sam Cooke, who have been instrumental in shaping the esports landscape. ESI consistently hosts premier events that serve as vital platforms for industry stakeholders to collaborate, innovate, and propel the industry forward. These gatherings not only foster meaningful discussions but also sustain the global momentum of esports. We believe in ESI's vision as they continue to demonstrate the immense potential of esports, gradually integrating it into mainstream media and sports culture on a significant scale. This evolution highlights the importance of strategic partnerships and collective efforts in steering the industry's future direction. Furthermore, we're excited to announce our attendance at the upcoming BLAST Spring Final on 16th, where we look forward to further contributing to the growth and success of esports globally. As we approach 2025, significant developments are expected in the esports circuit and upcoming Esports World Cup Foundation events. Concurrently, the International Esports Federation is making strides towards consensus. This pivotal moment calls for stakeholders to unite, align visions, explore new growth opportunities, and fortify esports' position in the entertainment landscape. Our Founder, Rishabh Bhansali and CCO, Asmita Gupta are present to collaborate, innovate, and propel esports to new heights of success and recognition worldwide. #esports #gaming #innovation #collaboration #spectatr