Luxury London Media’s Post

Why are luxury brands opening cafes? In recent years, luxury brands like Ralph Lauren, Kate Spade, Louis Vuitton, Gucci, and Dior have entered the restaurant scene, raising the question of, why? With inflation impacting global spending, it is understandable that fewer consumers can justify splurging on designer items. Instead of splurging on a $2,000 bag, customers can buy a taste of the brand with a $20 coffee—still exclusive but attainable. But there must be more to it than accessibility. These cafes allow luxury brands to embody their lifestyle beyond products. Imagine sipping coffee surrounded by Dior’s signature ornaments or enjoying a sweet treat branded with the Gucci insignia—it adds a bit more tangibility to the lifestyle the brand is already trying to sell. So what’s your take? Are these cafes a response to economic shifts, making luxury more accessible, or a strategic move to extend brand lifestyle? Or maybe a bit of both?

Prada is poised to unveil an exquisite 8,000 square foot boutique within the opulent K11 Musea, the leading waterfront shopping destination developed by New World Development. The construction of this two-level retail haven is set to commence shortly, with an anticipated grand opening in early 2025. This marks a significant milestone for Prada, as it represents the brand's first substantial new store in Hong Kong in several years. The luxury fashion house previously closed its flagship location in Causeway Bay in 2020, concluding one of the city's most exorbitant retail leases, which commanded a staggering monthly rent of HK$9 million (approximately US$1.2 million). Once boasting nine outlets in the vibrant city, Prada now operates six. In a notable trend, global luxury brands are increasingly reestablishing their presence in Hong Kong's prime business districts, drawn by property prices that have significantly decreased from pre-pandemic levels. In Tsim Sha Tsui, the area where K11 Musea is situated, the average rent for retail spaces along major shopping thoroughfares remains 45% lower than it was in 2019. The affluent residents of Hong Kong have provided a measure of stability for international brands amidst a downturn in sales in their primary market of Mainland China. Additionally, this shopping mecca continues to be a favored destination for mainland tourists, further enhancing its allure for luxury retailers.

As we expand and work with a growing number of luxury (designer) boutiques we notice a similar trend that has been central to our operation. Huge end of season sales DESTROY your customer base. When customers come to expect huge markdowns end of season it curbs their spending the rest of the season. What discount do you feel is the maximum EOS % discount you are able to offer without disincentivizing your regular customers ? That's the problem we solve for our boutiques & designers. Purchasing the overstock outright and shifting it to another market (online or brick and mortar) so you can focus on your core business & customers. Luxehanger.com

"Elegance is not about being noticed, it's about being remembered." — Giorgio Armani ✨  We believe true luxury is not just about about flashy displays or a high price tag, but truly about creating experiences, products, and environments that leave a lasting impression on guests and shoppers. The goal is always to transcend trends and create something enduring. Every detail—from the selection of materials and craftsmanship to the layout of a store or the curation of a collection—is carefully considered to evoke a sense of refined elegance. This elegance is subtle yet powerful, designed not just to attract attention in the moment, but to linger in the minds of customers long after they’ve left the store. When done well, this approach ensures that the brand is not just noticed, but remembered for the lasting quality, emotion, and connection it provides. 💭  Reach out today via madsenandales.com to find out exactly how we can help you with your goals. #madsenandales #retailbydesign #livelifestyled #luxuryhospitality #luxuryretail #visualmerchandising #curatedluxury #retailmerchandising #retailconsultant #industryexperts #industryknowledge #refinedelegance

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Cultural residence. For years, I have noticed and found confirmation that the ability to creatively and culturally reinvent themselves has always been a strength of luxury companies. At a time when some high-end brands are experiencing market uncertainties, hyper-exclusive propositions and spaces have become crucial to maintain the loyalty of their VICs (very important customers). Bottega Veneta announces the opening of a new creative and cultural residence that promises to take client experience to the next level. A 15th-century Gothic palace, Palazzo Soranzo Van Axel, in the Cannaregio district of Venice, hosts the luxury brand's latest initiative, offering its most valued customers an intimate space that also serves as an expression of the brand's history and values. Palazzo Bottega Veneta, as it is called, is the first of several VIC residences that will open in Asia and the Americas 🙌 What’s your take? # 349 FASHION, Italy 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Bottega Veneta More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

From a modest stationery store in the heart of New York to a global symbol of luxury, Tiffany & Co.'s journey is nothing short of extraordinary. Through timeless craftsmanship, bold reinvention, and emotional storytelling, this iconic brand has continuously redefined elegance for over a century. Let’s take a closer look at the milestones and marketing brilliance that transformed Tiffany & Co. into the luxury powerhouse we know today. #TiffanyAndCo | #LuxuryJourney | #IconicBrand | #TiffanyBlue | #LuxuryJewelry | #BrandHeritage | #SilverCraftsmanship | #LuxuryIcon | #MilestonesMatter | #LuxuryMarketing | #TimelessElegance | #ModernLuxury | #TiffanyLegacy | #LuxuryRetail | #Craftsmanship | #TiffanyStyle | #LuxuryExperience | #BrandEvolution | #LuxuryReimagined | #TiffanyInnovation | #MarketingStrategy | #GlobalLuxury | #BeyonceXGaga | #DigitalLuxury | #LuxuryCollaborations | #LuxuryBranding | #ModernElegance | #LuxuryRevolution | #LuxuryRetailTrends

“Cultural capital is the intangible value that brands accumulate through their storytelling including their perceived uniqueness and exclusivity. When cultural capital is compromised, the repercussions can be severe. When trust is broken, loyalty fades and clients will break up with a brand in no time.” Daniel André Langer Couldn’t agree with this more. Brands are built when consumers care enough to trust the brand. That trust is brand equity, it’s a commitment, it’s the promise of an experience. Brands needs to work hard to earn and maintain that trust. #brands

#rum# #whisky# #liquor# #spirits# #square# Square liquor bottles typically boast a distinctive quadrilateral shape, exuding a sense of uniqueness and modernity compared to traditional round bottles. This design not only imbues liquor with a touch of sophistication but also offers more creative display options such as slanting and stacking, enhancing the product's appeal on shelves. These square-shaped liquor bottles are often employed by upscale liquor brands or for distinctive styles of spirits. They are commonly found in various high-end establishments such as bars, restaurants, and nightclubs, providing consumers with a unique alternative to traditional bottle shapes. Square liquor bottles also tend to captivate collectors due to their unique external design, making them prized collectibles. Such bottles crafted in this design ethos emphasize a brand's premium and fashionable image, serving as a fitting canvas to showcase the brand's uniqueness and personality. In the market, these square liquor bottles often captivate a demographic of discerning consumers seeking distinctive experiences and refined tastes, imparting the brand with heightened fashion appeal and collectible value, thereby becoming a standout feature in the brand's competitive landscape.

Making customers queue outside your boutique isn't luxury. You're running a luxury brand not a soup kitchen. Because nothing screams "luxury" like forcing people to stand in line like they're waiting for the last slice of stale bread during the Great Depression. If your idea of creating an "exclusive" experience is herding your clientele outside like cattle, you might want to rethink your strategy. Luxury should be about personalised experiences, exclusivity, and effortless access, not a glorified game of "how long can you stand in uncomfortable shoes before caving?" Your store should feel like a sanctuary, not an obstacle course. But hey, if your brand's aesthetic is “1980’s Soviet Department Store” then maybe you’re onto something. I, for one, would not stand in a queue outside a luxury store to give you thousands of pounds. Would you?

Seven prestigious luxury brands are set to significantly expand their presence at K11 Musea in Tsim Sha Tsui, aiming to increase their total retail space to over 30,000 square feet within the next four years. This initiative comes as New World Development, the high-end real estate division, anticipates a resurgence in the city's luxury retail market. Audemars Piguet, Balenciaga, Brunello Cucinelli, Loewe, Saint Laurent, and Van Cleef & Arpels are planning renovations for their existing stores at K11 Musea, while Prada is preparing to launch its first outlet at Victoria Dockside. The expansion of these leading luxury brands at K11 Musea is primarily attributed to the impressive performance and exceptional sales productivity of their current locations. In the six-month period ending December 2023, K11 Musea experienced a remarkable 41% increase in sales compared to the previous year, largely fueled by luxury spending, beauty products, and cultural events, as reported by New World.