Lyra Ventures’ Post

Another example of meeting customers where they are in their circular journey: "Through the program, called Guess Again, customers can request a shipping label online and send in worn clothing from any brand. SuperCircle manages the tech, collection, sorting, processing and disassembly of the items. In exchange for their items, customers can receive Guess credit toward future brand purchases. The online program, which launched Oct. 10, is in addition to the fashion brand’s existing in-store recycling program with Homeboy Threads. Through that program, customers also receive Guess credit toward future purchases after dropping off clothing of any brand for recycling. Homeboy Threads sorts and processes the items for repair, resale, upcycling or recycling." Reporting by Laurel Deppen for Fashion Dive #circularretail #circularfashion #circulareconomy #retailinnovation

We recently spoke with Kristy Caylor, CEO of Trashie, a textile recycling company, and For Days, a zero-waste fashion company. Transforming the apparel industry into a sustainable and circular economy requires a robust and efficient reverse supply chain. Kristy is an expert in textile recycling and shared her unique perspective on how we can tackle this problem right now. In the interview, Kristy discusses how Trashie tackles the “burden of stuff,” how they experiment with new technology without depending on innovation, and how they grapple with consumption that continues to skyrocket. https://lnkd.in/g3afYhYh

“Isn’t recycling a hoax?” The difficulties surrounding the feasibility of recycling are a constant concern when brands look at circular solutions. Two years into their journey to make recycling in the fashion industry a reality, we can proudly say that SuperCircle and its 20-plus recycling partners have diverted more than two million textile products from landfills. Hoax who? 2 million pounds is incredible but relative to the size of the problem, it's just the start. Chloe Marie Songer and Stuart Ahlum spoke about the reality of recycling, the shifts in the industry and their journey in the April issue of Inc. Magazine. Follow the link to read about their work with UNIQLO, Reformation and other leading brands: https://lnkd.in/dPT4zMBp Reina Nakamura Debra Langley Chieh Suang K. Celine Leibfried Christine Goulay Jonathan Price Alicia Teo Suraya Goddard #circularity #circularfashion #sustainability #recycling

When processing end-of-life garments, our priorities are brand protection and zero to landfill. This blog shares how end-of-life solutions can lea to garment circularity. 👇 https://lnkd.in/eWaSuYkg #ESG #Circularity #TextileCircularity #GarmentRecycling

"Textile-to-textile recycling is crucial for enabling a circular ecosystem, but commercialisation has been evasive. That may be starting to change." Great story in Vogue Business by Rachel Cernansky on the progress across the industry, featuring Jad Finck speaking about the speed of Syre, launching in March and with our first recycling plant in North Carolina being operational already next year. (...and yes, we plan to keep proving those eyebrow raising people wrong 🙂) #Syre #circulartextiles #sustainablefashion Fashion for Good Accelerating Circularity https://lnkd.in/dnVXdt43

Clothing recycling programs fail because we obsess over end-of-life solutions rather than focusing on the overproduction that fast-fashion brands are incentivized to maintain. Sadly, the numbers make you wonder if there's any point at all. 100 billion garments purchased annually 92 million tonnes discarded Only 1% recycled into new clothing 99% becomes insulation or mattress stuffing—which eventually ends up in landfills. It's not that recycling doesn't happen, but rather that the challenges are massive. Labor-intensive manual sorting  Missing content labels  Prohibitively expensive infrastructure  Mixed materials that can't be separated (most fast-fashion garments) While brands pour millions into recycling technology, I believe they're avoiding the real issue: their business model depends on making more clothes, not less. It's the same playbook as tech companies pushing annual phone upgrades—creating artificial obsolescence to drive continuous consumption. Instead of feel-good recycling bins, we need to rethink fashion consumption.  (Rentals, secondhand markets, and repair services offer promising alternatives.) What do you think: Are we ready to address overproduction, or are we just recycling excuses? Sources: InsiderScience and The Sustainable Fashion Forums #SustainableFashion #CircularEconomy #TextileWaste #Fashion #Sustainability PS 💫 Follow me for unfiltered insights on the business of fashion, beauty, and style.

Thank you just-style.com | The apparel industry news & information site for sharing our research founder, Vanessa Vongsouthi’s views on how the textile industry can move to a circular system.     Making new from old (not fossil fuels) by reusing what’s already in circulation is better for our planet, people and businesses. But getting to true circularity will take innovation, collaboration, and importantly, a mindset shift.     Regulation (particularly policy coming out of the EU) and scaling textile-to-textile recycling tech provide the perfect melting pot to make this important shift happen. But as Vanessa rightly points out, recycling the really hard stuff like complex mixed and coloured fibres, will make a material difference in reaching true circularity. Apparel (tops, pants, you name it) is very rarely made from a single fibre so being able to recycle mixed synthetic fibres of any colour is a gamechanger (it’s one of the reasons why we love our enzymes so much – because they recycle this hard stuff).     You can read more of Vanessa’s thoughts on shifting to a circular economy in the article from JustStyle – link in comments.     #circularity #textilewaste #fashionwaste  

I recently had the chance to share some of my perspectives with just-style.com | The apparel industry news & information site on how the textile industry can shift toward true circularity. At Samsara Eco, we’re working on an enzymatic recycling technology that aims to address some of the challenges in recycling complex materials like mixed and coloured fibers. Scaling solutions like these, alongside regulatory momentum, is key to making circularity a reality. Thank you JustStyle and Laura Husband for featuring this important conversation. You can read the full interview linked below. #circulareconomy #sustainability #innovation #textilerecycling

Guess, the global Los Angeles-based fashion brand, is stepping up their sustainability game. They’ve just launched Guess Again, a new recycling program in partnership with SuperCircle, a leading textile waste management platform. Customers can now send in worn clothing from any brand for recycling and receive Guess credit toward future purchases. SuperCircle will manage the entire process—from collection to sorting and disassembly—helping Guess work toward its Action Guess sustainability plan, which aims to create a circular business model. This initiative is part of Guess's broader commitment to increase its repair, resale, and upcycling efforts by 2025. It’s inspiring to see long-standing brands like Guess making strides toward reducing their environmental impact. With both online and in-store recycling options (thanks to a partnership with Homeboy Threads), Guess is creating a more eco-conscious future for fashion. #guess #supercircle #sustainablefashion https://lnkd.in/e4pA4hce