Mark Fink’s Post

CGI Advertising is Taking Over the Internet! The advertising industry has become really saturated, therefore catching the attention of consumers has become a constant battle. Traditional methods,while still relevant, often struggle to compete in a world bombarded with information. This is where CGI (Computer-Generated Imagery) comes into play, offering an innovative approach to advertising. But how did this technology make its way into the marketing world, and what impact is it having on the industry? Read the full blog here : https://lnkd.in/d8g5hXiE

Outdoor marketing is evolving with the amalgamation of technology, as we are a experiencing the outdoor marketing with CGI and VFX and how creatively brands are integrating it is outstanding. To know more about it read the article:

Meet Our Preferred Local Advertising Partner: AdverDrive Marketing your business isn’t done purely online. If all your marketing was just online and the internet went down – what would happen to your business? This is why you need to think about advertising your business in other ways too. One of these ways is taxi advertising. Our preferred local advertising partner in Peterborough is AdverDrive. You may have seen them mentioned in a previous blog post. This is because they offer all Creative Content Company customers a special deal on their services. https://lnkd.in/epm8ZJba

If your website has advertising, wouldn't it be nice to know which types of ads actually work? Our go-to usability experts at the Nielsen Norman Group have listed out the most hated online advertising techniques, and as you’d expect, most website ads are disliked. In their research, they showed 15 different types of ads to users across both desktop and mobile devices, with each ad type getting a ranking from 1 (strong like) to 7 (strong dislike). The average overall score was 5.23. The only ads that even skewed toward the "like" end of the spectrum were Related Links and a Right Rail ad (both on desktop only) — and they were ranked in the high 3s, near the neutral ranking of 4.

Are Made For Advertising (MFA) websites keeping you up at night? My latest blog for Wpromote takes a closer look at how MFAs are affecting the industry and YOUR ad dollars.

This could be used for UX Design. As UX designers, we can be influenced by various cognitive biases that can impact our decision-making and the design process. Confirmation Bias Anchoring Bias The Halo Effect Recency Bias Sunk Cost Fallacy Availability Heuristic Bandwagon Effect Survivorship Bia Hindsight Bias False Consensus Effect Being aware of these biases and actively working to mitigate them can help UX designers make more objective, user-centered decisions. Techniques such as seeking diverse perspectives, using data-driven methods, and conducting thorough user research can aid in minimizing the impact of these biases on the design process. Sources #NielsenNormanGroup: Confirmation Bias #InteractionDesignFoundation: Common Cognitive Biases #HarvardBusinessReview: The Hidden Traps in Decision Making

Explore the evolution of preconstruction marketing strategies in our blog 'History of Real Estate Advertising'.

Running out of creative advertising ideas? 📢 Check out our article for innovative strategies that will give your campaigns a fresh boost: https://lnkd.in/drFH-t6Z #EmailMarketing #DigitalMarketing

In 2024, online advertising will go through many changes and there will be more opportunities for brands to communicate effectively with their customers. https://ow.ly/A0Qv50QH455 #marketing #martech #technology

32 Free Advertising Tips for Your Small, Large, or Local Business