Macro Minds’ Post

Your landing page isn’t delivering the expected results?  You can gain more insights about your visitors by using external tools like HotJar or Microsoft Clarity (it's free!). These tools offer helpful and powerful features, including: - Session Recordings: You can watch real users interact with your landing pages. This will help you identify pain points and opportunities. - Heatmaps: You can visualize where users click, scroll, and linger. This will enable you to optimize your CTAs and content placement. Dive into this data, and take notes. Improve your landing page's UX and see a nice boost in conversions. What other features do you find helpful in providing insights to your clients?

In our latest Dog Walk and Talk episode, we introduce Microsoft Clarity, a robust analytics tool akin to Hotjar but free. It provides valuable insights into user behaviour through session recordings, heat maps, and AI-driven analysis integrated with Google Analytics. It is ideal for businesses looking to enhance website UX and conversion rates. #MicrosoftClarity #WebTools #Analytics #Business #Marketing Filip Janczak Izabela Wisniewska

Often referred to as Clarity or Microsoft Clarity, it is a digital experience analytics tool that provides invaluable insights into user behavior on your website and apps, which are becoming complex and challenging to understand. Through session recordings, heatmaps, and various UX metrics such as rage, and dead clicks, Clarity enables you to comprehend the intricate nature of user interactions, identify potential frustrations within the user experience, and detect any funnel or JavaScript issues. One aspect contributing to the widespread acceptance of Microsoft Clarity within the industry is its cost-effectiveness. It is free of charge, without any data sampling limitations or restrictions on data collection size. Additionally, the tool boasts robust privacy features. #microsoftclarity #clarity #analyticstool #analytics #seo

Transform Your Digital Experience with Smart Design! 🚀✨ Excited to share our latest project where we led the design process from start to finish. Through deep user research, we created detailed wireframes and user flows. This led to the design of key pages like dashboards, campaign tools, analytics, and settings, making the platform much easier to use. 📈 Want to improve your platform? Let’s chat about how we can enhance your user experience. Book a FREE consultation today! DM us #UXDesign #UserExperience #SmartDesign #DigitalTransformation #FreeConsultation

Reports can be boring and hard to read - but not if the information is well structured and elegantly designed. We do more than design visuals. We help to manage the way that people connect with information. We drew on innovation, problem solving, team work and UX/UI skills to interpret and present data in this report. To achieve this, we brought together a range of tools including Microsoft 365, Flourish , Squarespace and - mainly - our own creativity. Thanks for partnering with us Labour Together, Cam Vargas, Morgan Wild and to The Guardian for directing your readers to it. Read the full report here: https://lnkd.in/eRzxM-yy Read the Guardian article: https://lnkd.in/e2vPGqDP

🔧 Mastering Product Design with Top Analytics Tools 🔧 As a Senior Product Designer, I constantly seek the best tools to understand user behavior and refine our product's user experience. Here’s a rundown of the top analytics tools we use to drive product success: 📊 Google Analytics
An essential tool for tracking web-based user behavior. It provides insights into user sessions, bounce rates, and navigation paths, helping us identify where users might be dropping off or losing interest. 📈 Mixpanel
This tool goes deeper into event tracking and segmentation, offering granular insights into how users interact with specific features. It's perfect for understanding nuanced user engagements. 🔥 Hotjar/Crazy Egg
For visual insights, nothing beats heatmaps and click tracking. These tools show where users spend time and what areas of a page draw the most attention, which is invaluable for optimizing user flow and interface design. 🌐 Adobe Analytics
For complex digital environments, Adobe Analytics offers deep, customizable insights that help us track and analyze crucial metrics specific to our product's success. 👥 UserTesting.com
Direct user feedback is gold. This platform allows us to gather qualitative insights through user testing sessions, enabling us to iterate on design features based on real user interactions. Leveraging these tools, we can make data-driven decisions that enhance our product's usability and appeal. How about you? What tools do you find indispensable in your design process? #ProductDesign #UXDesign #UserExperience #AnalyticsTools #DigitalInnovation #Tech

Reimagining #Instrovate : A Website Redesign Concept Ever wondered what Instronate's website could look like with a fresh perspective? I'm excited to share this concept redesign, focusing on enhanced user experience and a modern aesthetic. The focus is on clearer navigation, highlighting Instronate's cutting-edge materials testing solutions. What do you think? Let me know your thoughts on the design and what features would be most valuable for you on the Instronate website! Instrovate Technologies Dubai : Power Bi, DataBricks, Microsoft Certifications Training & Consulting Instrovate Technologies - Microsoft Gold Partner, CompTIA , DataBricks Training Partner Akriti Lal Yaser Yazdani #Instronate #WebsiteRedesign #ConceptDesign #UX #DesignThinking #MaterialsTesting

A Nielsen Norman study, "Helping Users Make Decisions" states that "if options are similar, it will be hard for people to tell the difference. People tend to make decisions based on differences they notice and understand." I learned this during an A/B test where changing a button’s text to “Request Info” resulted in 40 fewer clicks and a 2.7% drop in conversions. The issue? A similar "Request Info" section was placed just above the button, creating confusion and likely impacting the results. Key Takeaways: 1. Avoid Similar Options: Bombarding users with multiple and similar CTAs can reduce conversions. Too many similar choices make it harder for users to decide. 2. Differentiation Is Key: Ensure each option on a webpage is distinct in size, design, and labeling. This reduces cognitive load and guides users more effectively. In conclusion, avoiding similar options on a webpage can help improve user conversions. #UserExperience #UXDesign #A_BTesting #ConversionOptimization #DigitalMarketing #CognitiveLoad #CTAOptimization #WebDesignTips #CustomerJourney #DecisionMaking #MarketingStrategy #UserBehavior #DigitalStrategy #ConversionRate #DesignThinking #MarketingInsights #DataDrivenMarketing #UserJourney

🔍 Heatmaps visualize user interactions on your website, showing where they click, scroll, and focus. This powerful tool helps reveal hidden opportunities for enhancing user experience, boosting conversion rates, and refining design. Why Use Heatmaps? - User Engagement: Identify hotspots to optimize for better engagement. Conversion Optimization: Spot underperforming elements that need a redesign. - Data-Driven Decisions: Make informed updates based on actual user behavior. 🚀 Ready to transform your website based on real user feedback? Let’s talk about how heatmaps can guide your next design project! We'll perform the test, analyze the results and show you what it can do for your business. #UXDesign #WebDevelopment #DigitalMarketing #UserExperience #Heatmaps