Maddie Thompson’s Post

The biggest brands in the world don't just sell a product—they sell an emotion. 🌟 Take McDonald's, for example. They aren't just selling burgers and fries; they're selling happiness. Everything about McDonald's is designed to evoke joy, nostalgia, and a sense of community. It's the feeling of a family outing, the excitement of a kid's birthday party, or the comfort of a familiar treat. This emotional connection is what sets the most successful brands apart. It's about creating experiences and memories that resonate deeply with people, making them loyal fans and repeat customers. #BrandEmotion #MarketingMagic #MadSocialAgency #McDonaldsHappiness #EmotionalBranding

The biggest brands in the world don't just sell a product—they sell an emotion. 🌟 Take McDonald's, for example. They aren't just selling burgers and fries; they're selling happiness. Everything about McDonald's is designed to evoke joy, nostalgia, and a sense of community. It's the feeling of a family outing, the excitement of a kid's birthday party, or the comfort of a familiar treat. This emotional connection is what sets the most successful brands apart. It's about creating experiences and memories that resonate deeply with people, making them loyal fans and repeat customers. #BrandEmotion #MarketingMagic #MadSocialAgency #McDonaldsHappiness #EmotionalBranding

✨ Nothing is more memorable than a smell. A whiff of something familiar can transport you back to places and time. ✨ McDonald's is always at the forefront of innovative marketing, and their latest campaign is sure to make your nose perk up! Sensory marketing taps into emotions 😄 😋 and memories linked to each of the senses to create a lasting impression. McDonald's is taking sensory marketing to a whole new level with this innovative campaign 🍟. The power of smell to evoke memories and cravings is unmatched, and McDonald's knows exactly how to tap into that with their legendary fries scent. Imagine this: plain red and yellow billboards, strategically placed near restaurants with the smell of their legendary, instantly recognizable fries 🍟 It's not just a billboard; it's an experience, triggering happy memories and making you instantly crave those golden, crispy fries 😋. Who wouldn't want to indulge in a Big Mac and fries after catching a whiff of that irresistible aroma? McDonald's continues to set the bar high in the world of advertising and brand engagement 🌟. Share your thoughts in the comments below and let's discuss this mouthwatering innovation together! 🍔🍟💬 #SensoryMarketing #Innovation #McDonalds #SmellMarketing #MarketingGenius #Advertisements #Engagement 🍔🍟👃🔥

🍔 Ahhh .... smells delicious. Another promotional activity from the QSR category, this time McDonald's Netherlands. A scent can evoke vivid memories of people, places and experiences. Whenever I smell the rich orange fragrance in food, I recall vividly that crisp afternoon walking the back streets of the Latin Quarter in Paris and the crepe (soaked in Grand Marnier) that I bought from the street vender, all those years ago. Have you experienced a similar thing Maybe the scent of cut grass, a new car, eucalyptus, roses, a perfume or cologne. Remember ? McDonald's exploit their iconic smell in this fun experiential marketing tactic. 👇 The marketing lesson- 🔸 Employ intrigue. We're wired to solve problems and make sense of things 🔸 Engage the senses, provide a fun experience 🔸 Scent can evoke desire. 😋 Thinking of grabbing a burger? #marketing #brandstrategy #experientialmarketing #promotion

Burger King's recent tweet, "We don’t snitch", is much more than just a cheeky jab at McDonald's. It taps into an incredibly sensitive and serious event—a homicide case where a McDonald's employee reported a suspect, leading to an arrest. While the tweet might seem like a simple nod to pop culture or a playful moment in the fast-food rivalry, it reflects a growing phenomenon that I have been talking about for years: brands are taking bold cultural stances to connect with their customers. This is not just marketing. It’s a calculated move. By embedding themselves into real-world events—no matter how weighty—they show alignment with cultural narratives, values, and audience sentiments. But here’s the question: Where’s the line? Brands today wield enormous cultural power. A single tweet can ignite debate, shift perceptions, and influence customer loyalty. But engaging with stories as sensitive as this—where the context is life and death—carries a huge responsibility. This case reminds us: Brands are no longer neutral observers. They are cultural participants. Aligning with cultural sentiment can win big, but missteps can cost even more. Appealing to customers’ values demands thoughtfulness, not just wit. #Brands #BrandStrategy #Marketing #Culture #ConsumerEngagement

McDonald's is bringing summer vibes to life with these creative ads! ☀️ From loungers that look like their classic burgers 🍔 to a caramel sundae that feels like paradise 🍦, they've nailed the perfect blend of fun and flavor. Summer + McDonald's = Unforgettable. 😎👌 What’s your favorite McDonald’s summer treat? Let us know in the comments! Don’t forget to like, follow, and comment! 💬👇 #logo #brandexpert #brandcuration #creativestrategy #brandguidelines #brandingsolutions #brandservices #brandingmyself #brandingtip #brandingstyle #businessbrand #marketingbusiness #businessmarketingtips #marketingyourbusiness #brandingcreation #advertisingworks #socialmediapromotion #mediaplanning #onlineads #advertisingtips #brandyourbusiness #businessdesign #brandingideas #welovebranding #directmarketing #creativeadvertising #socialcontent #socialmediaideas #branding #amazonfba

A grand theft can wait but Dunkin’ Donuts can’t. 1999, Dunkin’ Donuts dropped a bombshell of a commercial, titled “Chase”. What unfolds is nothing short of comedic gold: a wild pursuit between a supposed thief and a police cruiser, weaving through the roads in a chase sequence. Just when you think you’ve got it all figured out, bam! They screech to a halt outside a Dunkin’ Donuts joint. In a plot twist that would make Hollywood jealous, both the crook and the cop abandon their chase, dashing into the donut shop to take care of the only business more important than the constitution. The bagel cream cheese and coffee combo becomes the unexpected star of this high-speed showdown, leaving viewers in stitches and Dunkin’ Donuts firmly etched into their minds. But it’s not just about the laughs – Dunkin’ Donuts knows how to play the marketing game like a seasoned pro. Their strategy? Simple: make a splash, any which way they can. With cheeky sidesplitting antics, Dunkin Donuts is leaving a lasting impression. It’s no wonder they have got legions of fans hooked, reeling in everyone with their irresistible charm. Year: 1999 Brand: Dunkin Donuts #marketing #branding #advertising #storytelling

I'm a little late to the game but bear with me... 🤔 I love a bold marketing stunt, and this one definitely stands out! Imagine a brand ad with no logo or product in sight—except for fragrance or smell. Some might argue that the use of red in the billboard is a form of priming, but that’s a debate for another day! Watching this marketing initiative from McDonald's, many things went through my mind, among them: 🍟 What is it about McDonald's fries that’s so deeply ingrained in our psyche? For me, it’s nostalgia—comfort and childhood. 🔍 Which other brands could pull off something similar?! Could a fragrance brand rely solely on scent for recognition the way McDonald's did with this campaign? It got me thinking about the power of sensory branding and how many brands are iconic enough to transcend their visual identity. #branding #marketing #davidaaker #StrongBrands #mcdonalds #adcampaign #experientialmarketing

🚨 It’s back! The iconic McDonald’s Monopoly is here again! 🎉🍟 McDonald's Monopoly isn’t just a promotion - it’s a masterclass in using nostalgia and strategic engagement to create a lasting bond with customers, one that's gone on for over 35 years across the world. Starting up in the United States in 1987, the promotion has been offered in New Zealand, Canada, Germany, Hong Kong, United Kingdom, France, Portugal, Spain, the Netherlands, Australia and many more. But why does it resonate so well every year? 🍔 Nostalgia – We’ve all grown up with it. Whether you remember collecting pieces as a kid or swapping tokens with friends, this classic game taps into a shared sense of fun and excitement that instantly takes us back. But beyond the feel-good memories, this campaign is marketing done right. 🍟 Strategic Engagement: It brilliantly drives repeat purchases. Customers return not just for the food, but for the chance to complete their board and win big. It's a win-win for both McDonald's and its customers, sparking a deeper connection with the brand. 🥤 Building Meaningful Connections: More than just a game, it’s a social experience. People come together, share their pieces, and enjoy the thrill of the chase, whether it’s with friends, family, or even strangers. Who’s ready to play? Mines a Big Mac and a McFlurry🍔 #McDonaldsMonopoly #MarketingStrategy #Nostalgia #CustomerEngagement #BrandConnection

Introducing...the Truth Filter from 10 Days London. That’s right. You can see it in action right here. What brands say, and the kinda undeniable truth they may have omitted to say. More fun than…I don’t know...a double fat sized burger. You see the thing is, hiding from truth is the number one sure fire way to get caught out. Some call it ‘washing’… we call it brand bullshit. Alas, McDonald's is, well, experts in this. I mean...Happy Birthday?? But look, let's not give the truth a hard time…actually quite the opposite…uncovering a motivating truth can unlock a world of connections and cultural relevance. If you are interested in more Truth Filter let us know in the comments. Jolyon White | Dominic White | George White | Theo Zreibi | Josh Armstrong | Eleanor Harvey | Pia de Malherbe #marketing #truth #advertising