You would never ask a single person to write, edit, cast, act in, film, produce, sound design, costume, set design, market, produce, location scout and direct a movie. And yet far, far too many job descriptions for social media positions ask that a single person do ✨ all things ✨ related to social media, including everything from video editing and graphic design to analytics reporting and customer service triaging.
Organizations almost always need a social media TEAM. But social media staffing has not kept up with the meteoric evolution of the social media landscape. Below are social media job titles that should, ideally, be held by different individuals, because the skills needed for each one are so vastly different.
🤳 Content Creator
📊 Social Media Analyst
👥 Community Manager
🧭 Social Media Strategist
🎯 Paid Social Specialist
👨💼 Employee Advocacy Specialist
👩💻 Social Media Manager (this is not an entry level position!)
This is just one example of how a team could be built out. Of course, each organization has different needs and different budgets, but the point here is that to have an effective social media presence that truly grows a business sustainably without burning out its staffers, social media job descriptions must be better targeted, whittled down and divvied up. Empower your social team to 🌟thrive🌟 and reap the rewards.
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