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As an official partner of the Mother’s Day Classic 2025, it was an absolute honour for Fressko to attend the Mother's Day Classic Foundation Partner Forum this morning. Hosted in collaboration with the Peter MacCallum Cancer Centre, the event offered an inspiring and sobering insight into the tangible impact of funding on life-saving cancer research and the vital role the Mother’s Day Classic plays in supporting this mission. We heard first-hand from researchers about the breakthroughs made possible through consistent support, including treatments that are now saving lives but didn’t exist just a few years ago. Yet, the need remains urgent. Ovarian cancer, with no early detection test, continues to have a survival rate of just 49% - a figure unchanged in 40 years. Meanwhile, the number of breast and ovarian cancer cases is rising, underscoring why this work cannot wait. At Fressko, we’re proud to align our values of sustainability, community, and care with the Mother’s Day Classic. As part of our commitment, we will be donating proceeds from our sales at the MDC to help fund this critical research. This initiative is a testament to our belief that progress is only possible through collaboration, and we are deeply invested in being part of the solution. Together, we can unite, support those impacted, and continue to make strides toward a cancer-free future. 💖

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