MAËLYS’ Post

The beauty world has had some debate about whether beauty pop-ups are propelling innovation in the beauty industry. While on one hand they can allow you to experiment with new products, concepts, and provide a direct channel to customer feedback on new ideas, they are often temporary and may limit the impact of a launch. What do you think?! Do the pros of a pop-up outweigh the cons? ✨ . . . . . #PierceMattiePR #NYC #NewYorkAgency #PRAgency #Marketing #BeautyBrands #Beauty #TikTok #SocialMedia #Agency #SocialMediaMarketing #SocialMediaManagement #DigitalMarketing

Obsessed with the Rhode Lip Case drop? Same! Sold out in 15 minutes?! Clearly, we're not the only ones. But this isn't just a one-time thing – it's a major sign: beauty merch is BOOMING! Did you see the insane numbers? Rhode's TikTok views skyrocketed a whopping 112% after the release! Here's the thing, beauty lovers are craving more than products. They want to connect with their favourite brands on a deeper level, rep their faves with pride, and feel like part of a community. Merch offers that kind of connection. The Rhode Lip Case is a perfect example. It's clever, it's cute, and it goes beyond just slapping a logo on a mug. It's an experience, a way to express their love for the brand. That's the kind of engagement we're all about. This is where Curated Sourcing comes in! We help lifestyle brands create unique, high-quality merch that elevates their brand and turns customers into raving fans. Want to take your brand beyond just products and build a loyal following? Let's chat! We'd love to help you create merch your customers will absolutely love. ❤️ 📸: rhode skin #beautymerch #brandbuilding #customerengagement

🌟 Just wrapped up an exciting project where I designed a holiday marketing strategy for Fenty Beauty! 🌟 My goal? To create an experience that goes beyond makeup, bringing Fenty's bold, inclusive vision to life in a fresh, immersive way. I proposed launching pop-up shops in four key cities—New York, Miami, London, and China—as part of a special holiday campaign. These pop-ups are more than just retail; they're a chance for fans to connect with the brand on a deeper level, with personalized consultations from estheticians who help each visitor find the perfect products for their skin. But that’s just the beginning. Imagine this: what if these pop-ups paved the way for Fenty Beauty spas in the future? A place where people can experience the brand’s commitment to skincare and inclusivity firsthand, with expert advice on the latest products—and even future ones. All images for this concept were AI-generated to help visualize the experience, bringing this vision to life in a unique way. I’d love to see this vision come to life, and I’m excited about the possibilities for brands to create such memorable, impactful experiences. ✨ #marketingstrategy #FentyBeauty #brandexperience #popupshop #holidaycampaign #skincare #marketinginnovation #AI

Beauty brands invested millions to participate in the most-watched Super Bowl of all time, but did it pay off? 💄🏈 Captify®'s Search Intelligence revealed that NYX Professional Makeup and E.L.F. BEAUTY experienced a 63% and 52% increase in search volumes, respectively. In contrast, competitors who didn't advertise during the Super Bowl observed less search interest across all advertiser categories. Interested to learn more? Read the article on Marketing Brew: https://lnkd.in/eKT4F9-3 Katie H. #searchintelligence #superbowl

🔔 Nobody tells you this, but... Natural sunlight is a GIFT for your ad creative! A nice example here by skincare brand OSEA Malibu The light hits the product and the naked leg – making these stand out most. The mood is bright, fresh, healthy – exactly what you want to feel when using a beauty product. Interesting: the clothing and backdrop are super neutral – almost the same color. And the product packaging itself also blends in to this palette. What would happen if we changed out the background colour here to make the product pop more…? Would this have an impact on the ad metrics? Who knows…only way is to test! Do you consider the impact of light in your ad creatives? Drop it in the comments! #paidads #facebookads #creativestrategy

"To convince consumers to buy the real thing, brands need a compelling brand story and value proposition." Steve Strong is exactly right. There's a common theme amongst successful brands: It has a strong conviction, passion, or an interesting story behind the founder, its origin, or its ingredients. Messaging makes a brand stand out, and your story needs to connect with consumers; they must form an emotional connection, and fall in love with the product. Besides storytelling, the product must be able to communicate on its own. That value proposition has to be great. High quality, top-notch, and irreplaceable. #BeautyIndustry #BeautyBrands #Dupes

🎶✨💄 Beauty Brands, It's Time to Make Some Noise! 💄 ✨🎶 Introducing amplify's highly anticipated 8th edition - The Sound of Beauty – exploring the untapped power of sonic branding in the beauty world. 🌍🎧 📈 As the beauty industry soars to $642B in 2024, this beautiful and insightful edition reveals how sound is shaping brand identity and consumer engagement like never before. From Maybelline New York reviving its iconic “Maybe She’s Born with It” jingle, to E.L.F. BEAUTY’s viral sonic campaigns, beauty brands are beginning to embrace sound as a powerful tool for differentiation. There's so much more potential: only 6 out of the top 50 brands consistently use sonic logos across platforms. With 54% of Gen Z consumers making purchase decisions influenced by influencer content, now is the time to leverage sonic branding to capture their attention! Explore in-store sonic experiences, how music meets makeup with legends like David Bowie reshaping public perceptions of beauty, a guest article from WPP trend consultancy agency, Peclers Paris on Techno Glam, and an exclusive interview with the music artists who created the viral TikTok sensation #eyeslipsface for e.l.f. Cosmetics., iLL Wayno and Holla FyeSixWun. Don’t miss out - Explore the sound of beauty and elevate your brand to the next level. 🔊 👉 Download the magazine, read and enjoy: https://lnkd.in/g2wdiJgj To the beauty and care brands looking for super sonic, you know where to find us 🚀 #SonicBranding #BeautyIndustry #BeautyandCare #Amplify #Maybelline #elfcosmetics #GenZ #TikTok #BeautyInnovation #MakeupandMusic

✨ Keep your makeup kit and beauty essentials fresh and flawless with the Beauty Mini Fridge! 💄 💖 From foundations to lipsticks and eye creams, store your products in style and keep them at their best! 💅 🎥 Check out this viral Facebook video ad we created for our client showing how our Beauty Mini Fridge transformed their beauty routine and boosted their sales! 🌟 #GlowUp #FreshMakeup #BeautyEssentials #UGC #UGCAds #DigitalMarketing #Ecommerce #ClientSuccess. #tranding #digital #digitalmarketing #ecommercebusiness #community #video #contentcreator #shopify #art #ugc #ugcvideo #videomarketing #brandgrowth #boost #boostyourbrand #marketingagency #success

🥁 Beauty’s new beat: Introducing amplify's highly anticipated 8th edition - The Sound of Beauty – exploring the untapped power of sonic branding in the beauty world.   💄Tune into the full report: https://lnkd.in/g2wdiJgj #Landor #Consultancy #Design #Experience #ampsoundbranding #SonicBranding #BeautyReport

There is beauty in the world, so much beauty in the world...! You can not only see it, but also hear it. Check out our latest edition of #amplify - The Sound of Beauty.