MainConcept’s Post

✨ PART 2: Media Orchestration ✨ Benjamin Shirley continues to explore the landscape of media orchestration and playout technologies in the second instalment of NewscastStudio's Industry Insights roundtable. In 'The evolution and impact of advanced playout systems', Ben shares his perspective on the benefits broadcasters gain from advanced playout systems and how they can help to "ensure channel production of the highest quality". Immerse yourself in the conversation and explore how automation, cloud-based solutions, and scalability are transforming broadcast operations https://lnkd.in/dJrxHZUY Also features Klaus Weber (Grass Valley), Graham Sharp (BCNEXXT), Rick Young (LTN), Neil Maycock, (Pebble), Mārtiņš Magone (Veset), Stephane Cloirec (Harmonic), Andrew Warman (Imagine Communications), Michael Demb and Paul Schiller (TAG Video Systems), James Cranfield (Cinedeck), David Edwards (Net Insight), Sam Peterson (Bitcentral, Inc.), Craig Wilson (Avid), and Nivedita Nouvel (Broadpeak) #playoutsystems #media #mediaorchestration #playouttech

What does 2025 have in store for the industry? How will our workflows evolve, and what trends can we watch out for? 🤔 Michael Lantz, CEO at Accedo.tv, Stefan Lederer, CEO and Co-Founder at Bitmovin and James Cranfield, Global VP Sales and Partnerships at Cinedeck answer all of this and more in the newest feature from NewscastStudio. They explore the ten trends defining media in 2025, and provide some valuable insight on the best ways to utilise them in your own workflows. "Broadcasters are fundamentally rethinking how they create, deliver and monetize content in an era where viewing habits change as quickly as the technology enabling them." Check it out while it's hot, and be among the first to get the lowdown on what's coming in M&E for 2025 🤩 https://lnkd.in/exGr6AxW

Production workflows are rapidly evolving and broadcasters are adapting to the surge of new tech to boost efficiency. In NewscastStudio's Industry Insights series, LTN's Rick Young explores how media companies leverage these advancements to thrive in today's landscape. https://lnkd.in/e2BPXW4C #LTN #Innovation #BroadcastSolutions

When Seconds Split: The Silent Killer of Live Broadcasts Imagine this: It's election night. Millions are tuned in. The anchor's lips move, but the words lag behind. Frustration mounts. Viewers switch channels. This isn't hypothetical. It's a broadcaster's nightmare come true. Last year, a major news network faced a crisis during their most-watched event. The culprit? A mere 500-millisecond audio delay. The fallout was swift and severe: 37% of viewers changed channels Social media exploded with complaints Ad revenue plummeted by $2.3 million But the real damage? Trust. Once lost, it's nearly impossible to regain. The Root of the Problem: Time Sync Chaos In the complex web of modern broadcasting, with multiple feeds, remote interviews, and live graphics, precise synchronization is paramount. Without it, chaos ensues. Enter Timebeat: The Maestro of Broadcast Harmony Timebeat doesn't just fix sync issues. It eliminates them entirely: Nanosecond Precision: Our atomic clock-based systems synchronize every element of your broadcast. Multi-Source Harmony: Whether it's studio feeds, remote interviews, or graphics, everything aligns perfectly. Adaptive Technology: Our systems adjust in real-time, ensuring flawless sync even in challenging conditions. The Result? Perfect lip-sync across all broadcasts Seamless integration of multiple video sources Increased viewer retention and satisfaction "Timebeat transformed our operations. We went from constant sync nightmares to flawless broadcasts overnight." - Technical Director, Global News Network In broadcasting, timing isn't just important – it's everything. A split second can mean the difference between captivating your audience and losing them forever. Don't let sync issues silence your message. Choose Timebeat, and let your content shine, in perfect harmony. Ready to synchronize your success? Message me directly to discuss how Timebeat can revolutionize your broadcasts. #BroadcastInnovation #TimeSync #LiveTV #Timebeat #BroadcastTech #PTP #ClockSync #PrecisionTimeProtocol #NTP #LowLatency #NetworkSync #Timekeeping #ITInfrastructure #NetworkManagement #NetworkTimeSync #Timebeat

🌟 Media Orchestration Roundtable Part 3 🌟 Our CTO, Mārtiņš Magone, contributes to the final instalment of the media orchestration Industry Insights roundtable 'Opportunities and challenges with cloud-based content distribution.' Dak Dillon of NewscastStudio gathers answers to questions such as: 🔹 What is the role of cloud-based solutions in playout and content distribution? 🔹 What challenges arise in distributing content efficiently and effectively? 🔹 How does technology improve the speed and reliability of content distribution? 🔹 How are broadcasters adapting content distribution methods to meet changing viewer demands? 🔹 How do media orchestration solutions handle content distribution to multiple platforms? 🔹 What other trends are shaping the discussion around playout and distribution? Head over to the NewscastStudio website to read the article:  https://lnkd.in/dCxYgBRH Also, get insights from company leaders: Klaus Weber (Grass Valley), Sam Peterson (Bitcentral, Inc.), Ian McPherson (Amazon Web Services), Graham Sharp (BCNEXXT), Andrew Warman (Imagine Communications), Rick Young (LTN), Michael Demb (TAG Video Systems), Nivedita Nouvel (Broadpeak), Stefan Lederer (Bitmovin), Stephane Cloirec (Harmonic), Craig Wilson (Avid), Aaron Kroger (Dalet), David Edwards (Net Insight), James Cranfield (Cinedeck), Andrew Rayner (Appear), Geoff Stedman (SDVI Corporation) and Benjamin Shirley (MainConcept). #cloudbased #cloudbroadcast #broadcastinginthecloud

The shift to streaming for live events creates technical challenges from an advertising perspective, according to Andrew Heald, Manager, Publisher Development at Index Exchange, due to the ad hoc nature of the ad breaks resulting in surges in ad requests. “As a business we need to be able to support those enormous spikes in requests and pressure on our compute power to be able to deliver what’s required,” he says. In this interview, Heald discusses the OpenRTB 2.6 protocol, key focus areas for the sell-side, and the need for cross-industry collaboration. Filmed at VideoWeek Roadmap 2024 in London.

How exactly did the Gigi x Stackline partnership come to fruition? Adam Epstein and Mitchell Keidan sit down to talk about why this multi-tenant data collaboration partnership is a powerful tool for brands looking to better reach relevant and engaged audiences across premium Streaming TV ad inventory. They dive into: 💡 The inception of the Shopper OS panel, and its data match rates (hint: it’s over 80%) 🤖 Deterministic matching vs probalistic lift 🍒 Using Shopper OS datasets to ✨finally✨ build competitor conquesting audiences for STV (among others). Watch the full conversation here 📺 https://lnkd.in/gh8pSY3N Or learn more about the partnership 👉 https://lnkd.in/giZx9Qj4

🌟 Media Orchestration Roundtable Part 2 🌟 Our CTO, Mārtiņš Magone, joins the conversation in the second instalment of the media orchestration Industry Insights roundtable 'The evolution and impact of advanced playout systems'. The roundtable discussion answers some of the key questions: ➜ What benefits do broadcasters gain from advanced playout systems? ➜ What role does automation play in media orchestration and playout? ➜ How does playout technology support seamless content delivery? ➜ How do advancements in playout technology impact broadcast operations? ➜ What trends are shaping the future of playout and content distribution? ➜ How are broadcasters ensuring reliability in media orchestration and playout systems? Check out the insights on the NewsCastStudio website: https://lnkd.in/dJrxHZUY Also features: Klaus Weber (Grass Valley), Graham Sharp (BCNEXXT), Rick Young (LTN), Neil Maycock (Pebble), Stephane Cloirec (Harmonic), Andrew Warman (Imagine Communications), Michael Demb and Paul Schiller (TAG Video Systems), James Cranfield (Cinedeck), David Edwards (Net Insight), Sam Peterson (Bitcentral, Inc.), Craig Wilson (Avid), Nivedita Nouvel (Broadpeak) and Benjamin Shirley (MainConcept). #cloudplayout #broadcastin #broadcast

🔧 Transform your broadcast operations: wave goodbye to complexity with MediaKind! 🚀 Running a broadcast service is like creating a fantastic Béarnaise sauce—complicated and risky. But MediaKind is here to help you smash those complexities with a great technique! Introducing MK.IO Beam, a game-changer for broadcasters that lets you effortlessly manage up to 30 HD channels—saving space, slashing costs, and boosting efficiency. 📈✨ Here’s our proven recipe: 1️⃣ 1000ml of Cloud-native software Don't worry about maintaining racks of hardware, we can run an entire multi-HD channel headend in a single rack space. That guarantees to save money and reduces hassle. 2️⃣ 250g of effortless scale Gives the overall solution the flexibility you need for any size network and allows you to handle busy periods with ease.. 3️⃣ 5 tablespoons of innovative, experienced video knowledge Whether it’s a live event or an on-demand show, MK.IO Beam ensures viewers get smoothest, highest quality video in the industry. With MK.IO Beam, you can focus on growing your audience while we handle the heavy lifting behind the scenes. Ready to take the leap and simplify your operations? 🔗 https://hubs.li/Q02_KG8L0 #Broadcasting #Media #Innovation #Efficiency #MK.IO #MediaKind