Major League Baseball (MLB)’s Post

Sports sponsorships are an effective marketing channel because ________. This is where you fill in the blank 😃 If we were to fill in the blank, it would go something like this: .... 𝘪𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘵𝘢𝘳𝘨𝘦𝘵 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘪𝘯 𝘢 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘸𝘢𝘺! Bonus answer: Sports sponsorships can generate positive word-of-mouth, increased social media engagement, and media coverage ‼

Fanatics Fest turned NYC's Javits Center into a sports lover’s dream.   Here’s what made their festival so memorable. 1.     Experiential Moments Everywhere: -         NFL’s digital 40-yard dash -         NBA dunking challenges -         UFC’s Octagon experience -         Fans could try their skills on the field, court, and ring. 2.     Star-Studded Guest Lineup: -         Tom Brady and JAY-Z made appearances -         panels and meet-and-greets -         Exclusive pop-up 40/40 Club (Jay-Z’s sports bar chain) drew stars from sports, music, and entertainment. 3.     Fanatics Fest's app was all about 'attention retention': -         Fans were engaged engaged fans with games, polls, and live Q&A sessions. -         Interactive content made every session dynamic and memorable. 4.     Trading cards are still a big deal! -         350 booths of collectible cards -         rare finds like a Luka Doncic (Basketball) card priced at c.$500,000. -         Live card-breaking sessions with sports icons. 5.     Exclusive Merchandise: -         Lids X Topps Mystery Box contained surprises like World Series tickets. -         Fanatics Superstore offered a range of gear from major sports leagues -         Sports Illustrated museum displayed memorabilia worth over $100m! Event details; -         16th to 18th August 2024 -         400,000 sq ft -         70,000 attendees (20,000 more than anticipated) -         immersive brand activations, celebrity appearances and exclusive merchandise Fanatics Fest was more than just an event—it was an impressive celebration of sports culture, delivering immersive experiences that brought fans closer to the games and legends they love. Follow 💥 David Walton for daily Brand #loyalty, #fandom & Power of #feedback tips.

The demand for women's professional sports coverage has never been higher, providing TV advertisers with a unique opportunity to reach consumers. According to a recently released report from KCSA client EDO, Inc., Wimbledon and the US Open were 2023’s “most engaging women’s events.” Head to Marketing Brew for more details on the report, which breaks down how women’s sports advertising is a winning strategy for brands: #WomensSports #SportsAdvertising #TVAdvertising #MarketingResearch

Following the buzz from this year’s Olympics marketing, sports are definitely riding a high wave of popularity and engagement. We’re seeing this excitement translate into some pretty creative moves, like the Washington Spirit’s bold new campaign. The Spirit has really embraced the moment with their eye-catching ads everywhere—from pizza boxes to Metro stations. They've managed to take women’s soccer from a niche interest to something that feels front and center in D.C.’s sports scene. Slogans like “Declaration of Trindependence” and featuring stars like Trinity Rodman in local ads are just part of how they’re making a splash. This kind of energy and visibility is a direct result of the Olympic success this year. The Spirit’s campaign shows how sports marketing is evolving, reaching beyond traditional audiences and making a big impact. It’s a great example of how the momentum from global events can ripple through and energize local teams and leagues. #SportsMarketing #WomenInSports #BrandCampaign

There’s been a lot of debate about the JD Sports Christmas ad. I wanted to weigh in because I think it’s brilliant. Here’s why:  💪Humans interact with an ad that grabs their attention: the JD ad is story-telling at its best – it might not vomit branding all over itself, but the story engages and elicits an emotional response right until the end. I believe this emotional response is its “X-factor” 💪It’s real and that resonates: the raw, gritty illustration of real life instead of the Hallmark Christmas connects people to it  💪The message is simple and clear: it strips Christmas back to love and time spent with our loved ones – or time sacrificed for work. It’s not about fancy meals and spending £000s, but about quality time in whatever form and that message is easy to understand 💪It’s memorable because of all of this: it sticks because it feels so real and leaves us feeling good How did they achieve all of this, other than have superb creatives on the case? They really, deeply and truly understood their target audience and what motivates them, not to buy sports gear, but in their life. Brand building par excellence. One of the debates about why it’s NOT a brilliant ad is related to brand linkage and that the branding (other than at the end) is so subtle that unless you engage until the end, you’ll miss it and even if you do, it may not be building mental brand linkages. This may be true. But I think the emotional story-telling does the heavy-lifting and everything comes together in a way that feels unmistakably JD. Disclaimer: There’s also been a lot of discussion about whether us “experts” should be sharing our opinions because the insights should come from the POV of the unbiased consumer who watches the ad and we get THEIR feedback on whether it’s good or not. This is absolutely true. However (and bearing in mind my absolute commitment to being proven wrong), I have tested enough ads and done enough effectiveness research to have some pretty well-informed opinions. That said, always up for a debate, so what do you think? Good or bad?

Recently, the NBA made headlines securing a remarkable $76 billion media deal. This deal represents one of the largest in sports broadcasting, underlining NBA's leadership in the media landscape. Unquestionably, this move will usher in unprecedented change in the sports marketing ecosystem. For Warner Bros. Discovery, this strategic deal grants entry into the exciting world of sports broadcasting. They will have access to an extensive catalog of sports content, offering opportunities to target untapped markets. Moreover, this venture signals the intensified competition with streaming behemoths, pushing WBD into becoming a leader in the sports media arena. On another note, the impact for the Women's National Basketball Association

#Sports Business report from SportX Reading Manchester City FC’s 2022/23 annual report it highlights how winning the Champions League and engaging fans on social media have fueled commercial success. Key achievements include an 85% rise in retail sales, 132 million social media followers with nearly 7 billion video views, and over one million ticket sales. Membership in the club’s International Official Cityzens grew by 210%, and social engagement increased by 87%. The season also brought millions of personalized digital experiences for fans, solidifying City’s position as the world’s most valuable football club brand, according to the Brand Finance Football 50 report. Manchester City’s strategy proves that social media is essential to driving revenue, setting an example for brands to prioritize digital engagement.

Leading the way in #sports means rethinking the fan experience. After our team attended the Brand Innovators Sports Marketing Upfronts we shared the strategies we see driving the future of #sportsmarketing across the industry. https://hubs.ly/Q02pscz90

With 18.9M tuning in to watch the Women’s NCAA Tournament Championship, one thing becomes abundantly clear: Enthusiasm for women’s sports is reaching new heights. Whether you're looking to increase #BrandAwareness or #DriveConversions, leveraging women's sports could be the winning strategy for your next #AdvertisingCampaign. Learn more: https://lnkd.in/gR2hzMMm #MarchMadness #Advertising #RecordViewership #WomensSports https://lnkd.in/gR2hzMMm