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The Chicago Sports Network (CHSN) is the new home for the Chicago Bulls, Blackhawks, and White Sox. Our primary goal is to reach, serve, and connect with as many fans as possible through first-class content and fan experiences created and delivered every day of the year. Fundamentally grounded in Chicago's neighborhoods, venues, and way of life across our great city, CHSN has been born a proud and active citizen of our hometown - this is where we live, too. Designed by fans to reach and engage as many others as possible - both geographically and across viewing platforms - we approach every key decision with the same fundamental question: what is best for Chicago fans (what would we want)? From content to distribution to value proposition, we believe that our business is best served by first serving those who make everything possible. https://lnkd.in/efVCriyP

The Power of Sports: How the Detroit Tigers’ Playoff Run Is Bringing Us All Together This year, the Detroit Tigers have done more than just make a playoff run—they’ve united a community. From die-hard sports fans to casual viewers, and even those who don’t usually follow baseball, the excitement surrounding the Tigers has brought people together in ways that go beyond the game. Sports have a unique way of transcending boundaries. The Tigers' success has sparked conversations at work, gatherings with friends, and even brought entire neighborhoods together to share in the excitement. It’s about more than just stats and scores—it’s about pride, connection, and a shared sense of belonging. The Tigers' journey this season shows that you don’t have to be a sports fan to get caught up in the energy, the spirit, and the joy that comes with being part of something bigger than yourself. Let’s celebrate how moments like these remind us that sports are about more than the game—they’re about community, connection, and coming together. 🐯⚾

How the Golden Knights Use Marketing to Win in Las Vegas In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, chief marketing officer of the Vegas Golden Knights hockey team. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports... https://lnkd.in/egJ6tNzV

Knowledge Perk isn't just about great brews - they're revolutionizing the game with a cutting-edge collegiate and professional sports licensing strategy. Here's how they're creating new opportunities: 🏆 Secured licensing partnerships with Appalachian State University, Winthrop University, and Charlotte FC 🌟 Successfully transitioned NIL deals to pro sponsorships (e.g., Nick Mayfield, former Winthrop U golfer turned pro) 🔜 Upcoming collaborations with Clemson University, University of North Carolina at Charlotte, Coastal Carolina University, Wofford College, and Wake Forest University ☕ Their mission? "Coffee innovation through sports licensing, reaching new audiences." Knowledge Perk's winning formula: ✅ Amplify brand visibility ✅ Leverage strategic athlete-partners ✅ Create authentic, organic advertisements The result? A perfect blend of elevated brand presence and enhanced fan experiences through unique, branded coffee products. This is the new gold standard in fusing sports partnerships with business growth. Knowledge Perk is brewing success, one strategic collaboration at a time. Brands, it's time to wake up and smell the opportunity. This is how you create a buzz in the world of sports marketing! #SportsMarketing #NIL #Innovation #SocialMedia #Influencermarketing

The Varsity * Comcast-Diamond Sports deadline is less than two weeks away--a negotiation that may determine the future of the regional sports network business. In this issue, I spell out exactly what's at stake for both sides for this high-stakes negotiation. * The entire sports business is paying attention to that Comcast-Diamond Sports negotiation. To wit: take a look at Chicago, where Jerry Reinsdorf is considering taking his Bulls and White Sox local rights to the digital sports network Stadium as negotiations with NBC Sports Chicago have been put on hold. * Golf executives are coming up with lots of reasons why Masters viewership dropped by 20 percent this year. It's not all because Scottie Scheffler has a boring personality. (No drama and perfect weather also play a part.) * From pantsgate to Olympic uniforms to the Caitlin Clark jersey fiasco, Nike has had a lot of bad press recently. It's no wonder that Nike's CEO was forced to publicly address an "innovation slowdown" on CNBC. * The NFL will have another package of rights to sell later this year, as ESPN's deal to carry the NFL Draft ends in 2025. Odds are that ESPN will renew it; but expect other media companies to at least kick the tires on the package. Plus, ESPN executives are looking outside the company as it looks to replace Norby Williamson--a huge strategy shift for a company that historically has promoted from within. https://lnkd.in/eXybxiVe

The CHAOS in sports marketing and broadcasting intensifies as Diamond Sports Group announces they won't carry 11 MLB teams in 2025 without a new deal. With college football realignment and revamped TV deals for the SEC, Big10, and BigXII, significant shifts in money and broadcast windows are reshaping the Fall sports landscape. This disruption leaves MLB teams without RSNs potentially forced to stream, shattering the traditional broadcast model. The implications are profound; teams risk losing their primary marketing partner, local RSNs, which play a pivotal role in conveying ticketing messaging. As a result, teams are compelled to develop their TV broadcast revenue by establishing a broadcast infrastructure. This shift brings unpredictability to revenue streams, with local broadcasting constituting 23% of team revenue. Last year's revenue uncertainty notably impacted the free agent market, underscoring the broader repercussions of this industry shake-up. Read more about this transformative development: https://lnkd.in/gmzhdgJs

“She’s building women’s basketball. She’s building women’s sports. She’s SO much bigger than just basketball,” said Sports Innovation Lab’s Co-Founder Angela Ruggiero. Angela sat down with Bloomberg Businessweek’s Ira Boudway and Jennah Haque to discuss the “Caitlin Clark Effect” and the pivotal season ahead for the WNBA. While the WNBA (Women's National Basketball Association) has seen a growth in viewership and attendance, Clark is sure to draw in more fans and exponentially shift the demand for women’s sports upward. We can’t wait to see more immense growth unfold over the year ahead. The 2024 WNBA season kicks off tonight, with Clark & the Indiana Fever taking on the Connecticut Sun at 8pm EST. Read the full story here: https://lnkd.in/gxEXqNzE? INVEST in women's sports now through Trailblazing Sports Group's Trailblazing Marketplace, which is powered by Sports Innovation Lab's women's sports targeting technology to engage high-value fans in the space: https://lnkd.in/gSAFqe7m

It's interesting to look at the business of pro sports teams... The Atlanta Braves are publicly traded (𝘨𝘪𝘷𝘪𝘯𝘨 𝘶𝘴 𝘢 𝘨𝘰𝘰𝘥 𝘷𝘪𝘦𝘸): 𝗦𝘁𝗮𝗱𝗶𝘂𝗺-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 🏟 • tickets • advertising • concessions • merchandising • parking/passes The "sports team" itself is the tip of the spear for monetization. Expanding product channels not only 𝘣𝘰𝘰𝘴𝘵𝘴 𝘵𝘰𝘱-𝘭𝘪𝘯𝘦 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 but also deepens fan engagement. 𝗢𝘁𝗵𝗲𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 💰 • sponsorships • special events • online merchandise • national media rights • in-person experiences • local media rights (radio/tv) • entertainment (documentaries) • real estate development projects • licensing (sports betting, products, etc) The Atlanta Braves parent company (NASDAQ: BATRA) is valued at a market capitalization of $2.56 billion and an enterprise value of $3.01 billion. Warren Buffett is a shareholder of the Braves. 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝘁𝗲𝗮𝗺𝘀 𝗴𝗼 𝗽𝘂𝗯𝗹𝗶𝗰 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘁𝗲𝗻 𝘆𝗲𝗮𝗿𝘀.

Late last month, the NFL was the last of the “big four” North American leagues to open the gates for private equity investments in their teams. Learn more about the potential opportunities and risks in sports investing in the latest installment of our Introduction to Alternatives series here: https://lnkd.in/edyjXf8n #alternativeinvesting #sports #privateequity

Sports +Media = 2)Boosted revenue opportunities: By merging sports and media, organizations can create new revenue streams through advertising, sponsorships, pay-per-view events, merchandise sales, and licensing agreements. This can help in generating more revenue for the sports industry and supporting its growth.