MakeUp in’s Post

🚨 Register for the Beauty Tank at #MakeUpinLA 2025! 🚨 Got a groundbreaking beauty idea? This is your chance to shine and make your mark! 🌟 Don’t miss out on the 3rd edition of the Beauty Tank at MakeUp in LA, where bold and creative talents will take the stage to transform the beauty industry. 👉 Don’t wait—submit your application now! Register here: https://bit.ly/4fJnjIQ About the Competition: The Beauty Tank is open to beauty entrepreneurs worldwide with skincare or makeup brand ideas at any stage, from concept to pre-launch. The first round will select 10 finalists who will present their projects to our expert jury, featuring industry leaders, investors, strategic partners, and more. Each finalist has 3 minutes to pitch, followed by a 3-minute Q&A session. Judging criteria include: Brand Story and Creativity Target Consumer Product Roadmap, Ingredients, and Certifications Strategy, Packaging, and Sustainability Hurry before it's too late!

Enjoyed yesterday's Beauty and Wellness Founders Breakfast hosted by J.P. Morgan Private Bank’s Fei-Fei Zhang and Fafa Segbefia. Special thanks to Anna Doherty G9 Ventures and Caroline Weintraub True Beauty Ventures for a thought-provoking discussion, particularly the insightful comparison of successes between K18 Hair and Dr. Dennis Gross Skincare. The beauty industry often fosters the perception that success requires an exit within 5 years. It's crucial to challenge this mindset. Building a brand for the long term, aligned with your vision, is key. Let's shift focus from "we gotta exit" to crafting what's right for YOU and your community. Your decisions should reflect the best interests of your brand in the evolving landscape of today's business world and with that investors will follow. Analyzing today's competitive landscape, thriving beauty brands such as AG1, Vacation Inc., Sol de Janeiro, master three crucial elements: Focus - maintaining a clear vision, honing a compelling product offering, and consistently delivering coherent messaging. Intentional - purposeful actions driven by reasons, at the right time and place, rather than merely following trends. People - actively engaging with a community, leveraging valuable contacts, and strategically building advocates. #businessinsights #businessstrategy #brandsuccess #longtermsuccess #beautyindustry

Inside the studio with Cason Group, uncovering secrets to ‘Thriving in Today’s Beauty Industry: A Game Changer.’ 🎙️✨ Get ready for insights on trends, innovation, and what it really takes to stand out in beauty! 💄🚀 #BeautyIndustry

Our last roundtable was a success, filled with invaluable insights and powerful connections. Watch the video below to see the transformation and engagement of other fashion entrepreneurs and enthusiasts. If you missed it don't worry we are holding another roundtable tomorrow Tuesday, 2 April 2024 and you are welcome to participate and network with fashion industry experts. This roundtable is an exclusive opportunity to gain firsthand knowledge, network with fellow entrepreneurs, and uncover strategies that could revolutionize your approach to fashion retail. What to Expect: ✔ Insightful Discussions: Together, we'll explore effective strategies to enhance your assortment planning and execution. ✔ Networking Opportunities: Connect with industry peers, sharing challenges and solutions in a collaborative environment. ✔ Expert Guidance: Learn from seasoned professionals about leveraging data for informed decision-making, aligning your offerings with customer needs, and much more. 📅 Date: Tuesday, April 2nd, 2024 ⏰ Time: 9:30 AM - 10:30 AM PST 🔗 Registration is now open! Find the link in the comments to secure your spot and add this must-attend event to your calendar. #fashionindustry #fashionstartup #assortment #assortmentplanning #roundtable

In this episode, we explore the personal journey of overcoming trauma that inspired the creation of a successful skincare line. Join us as we delve into the challenges faced and the triumphs achieved on the path to healing and entrepreneurship. TUES 3/19/24 @8pm How did this transformative experience shape the development of this skincare brand? Tune in to find out.

𝗗𝗼𝗻'𝘁 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝘇𝗼𝗺𝗯𝗶𝗲 𝗕𝗲𝗮𝘂𝘁𝘆 𝗯𝗿𝗮𝗻𝗱 🧟♀️ After speaking to potential Beauty clients over the past month, I need to get something off my chest... The time you could 𝘸𝘪𝘯𝘨 𝘪𝘵 and make your Beauty brand a success is over. Even in a small market like The Netherlands, new skincare and men's skincare brands are (re)launching monthly. Founders get caught up in their brand and lose sight of what's happening around them. Too few can adequately answer the question: "What's your brand's unique value and why should it even exist?" And 💸 fundraising is not the solution if you cannot answer that basic question. It's just throwing good money after bad and investors are not (that) crazy. You can be passionate about your brand and maintain your entrepreneurial spirit, while still: 🛍️ Talking to potential consumers (NOT existing ones who confirm your bias). 🦄 Clearly defining your unique value and getting experts to challenge you. 🏪 Investing in getting the market and channel mix just right! And therefore... 🪦 Preventing you will be the next brand roaming the graveyard of Beauty brands ⚰️ #unafraid #beautyindependent #indiebeauty #getclear  

As the mastermind behind NYX Cosmetics, Toni Ko gave us at InnerFifth a raw and real look into what it takes to build a financially strong company. In her first year, she hit $2 million in revenue with a 100% markup — but instead of pocketing the profits, she reinvested everything back into the business for the first three years. That’s the kind of strategic persistence we champion here at InnerFifth. Toni wore five hats at once: visionary, package design, product development, aesthetic — doing it all herself in the early stages. She trusted her gut even when she didn’t know she was doing it ‘right’ and taught us all that perfection can sometimes hold you back when you’re just getting started. Her advice to InnerFifth members? Don’t let the numbers stifle your creativity. Trust your instincts, and don’t be afraid to take risks, even if ignorance is sometimes bliss. For those who attended, what was your biggest takeaway from Toni’s incredible insights? Let’s hear it below! #EntrepreneurialSuccess #WomenInBusiness #InnerFifth #ToniKo #BusinessStrategy #CreativeLeadership #WomenSupportingWomen

Hey beauty innovators and dreamers! 🌟 Wondering if I'm still your go-to for #cosmeticproductdevelopment and #cosmeticformulation magic? The answer is a resounding YES! ✨ Here's the scoop: I launched my own brand for two big reasons: Your journey doesn't end with product creation - it's just the beginning. Think of me as your product's godmother. Sure, creating is one thing, but guiding it to its full potential? That's where the real challenge lies. I've been there, through the highs and lows, just like you will be. It's about understanding every step, every stumble. Because let's face it, nurturing a brand to greatness is like raising a child to be Ivy League material - it takes more than just good genes. The beauty world is crowded, but there's always room for something extraordinary. FanLoveBeauty wasn't born from a mere desire to add to the noise. It was born out of an #obsession - an obsession with innovation, with creating something truly inspirational, dedicated to my muse of over a decade. This journey isn't about the cash flow (though let's be honest, that's a sweet perk). It's about passion, about creating something that stands out because you LOVE it, not because you think it'll fill your pockets. So, YES - I'm here, ready to collaborate, innovate, and elevate your vision to dazzling heights. Let's create beauty that breaks molds and captures hearts. 💖 DM me, and let's make beauty history together! #cosmeticchemist #BeautyInnovation

Are you keeping an eye on where your competitors aren’t spending?   In this episode of Scaling Emerging Beauty, I chat with Tia Cummings-Hopkins about a key strategy that many brands overlook: understanding your competitors’ spending patterns. It’s not just about where they are—it’s about where they aren’t. Finding the white space where your competitors aren’t investing can help your brand shine, especially if you’re up against bigger budgets. Don’t let your efforts get lost in the noise—find opportunities where your brand can stand out. Beauty founders, are you identifying the gaps in your competitors' strategy? Let’s talk!

Would you have the guts to ask Mark Cuban a question about your business? Every time he opened the floor, I shot my hand up—so much that he added one last chance at the end (gotta shoot your shot you know😅). My question? It was about our life-saving lipstick at Esōes Cosmetics. I asked if investors lean toward U.S. based manufacturing with higher costs or overseas options with lower COGS. His answer was super helpful, but what I didn’t see coming was the offer he made me at the end of answering my question. 🤭 So, what do you think? Should I go for it?? And because yesterday was #WomensEntrepreneurshipDay, here’s a huge shoutout to every woman dreaming big & turning bold ideas into reality. Even when it’s terrifying (🙋🏻♀️hello, fellow scarecited (scared + excited) babes!), you’re proving that passion and innovation CAN totally change the world. Keep going! 🌎🫶🏻 #EntrepreneurshipDay #LipstickRevolution #WomenInSTEM #BigDreamEnergy #WomensSafety