MakeUp in’s Post

✨ A Little Gift of Joy & Inspiration! ✨ I recently received some amazing event calendars from NYX Professional Makeup , L'Oréal and Essie, and I couldn’t be more excited to share them with you all! 🎁 To be honest, I had never considered event calendars as gift ideas before, but these have completely changed my perspective. They’re such a fun way to celebrate the season while discovering new products every day – from stunning makeup by NYX, skincare must-haves from L’Oréal, to beautiful nail polish from Essie. 💄💅 I’ve already featured them in my Instagram Stories and am working on more content to showcase the experience. These calendars aren’t just gifts; they’re an invitation to self-care, creativity, and a touch of daily magic. What are your thoughts on event calendars? Have you ever given or received one? #EventCalendar #GiftIdeas #NYXCosmetics #Loreal #Essie #ContentCreation #HolidaySeason

Haus Labs By Lady Gaga: The Future of Luxury Beauty? 💄 Haus Labs is redefining luxury beauty with its innovative, skincare-infused formulations. While Glossier has a “skincare-first” approach, Haus Labs has successfully differentiated itself by targeting a more mature, sophisticated consumer. With its sleek, high-end packaging, Haus Labs appeals to a slightly older demographic compared to Glossier's more youthful aesthetic. By combining high-performance, full-coverage makeup with skin-benefiting ingredients like arnica and caffeine, Haus Labs ensures consumers no longer have to sacrifice high-performance products for skincare concerns. Products like the Triclone Skin Tech Foundation have become viral sensations, proving that consumers are willing to invest in products that deliver both beauty and skincare benefits. As the demand for dewy, flawless skin continues to drive consumers' purchasing decisions, Haus Labs' unique value proposition positions itself for continued success through combining skin-care based makeup formulations with a luxurious feel. What do you think about Haus Labs by Lady Gaga? Feel free to leave a comment. (Note: All opinions are my own.) #beautyindustry #luxurybeauty #skincare #makeup #productdevelopment #marketing #hauslabs #Sephora

Thank you CosmeticsDesign for having me for this panel discussion about niche opportunities in beauty. Please tune in on June 12, at 5pm CET. I am sure you will find it helpful and informative. Use the link below to sign up: https://lnkd.in/e4Cqc9NK #beautybusiness #cosmeticsdesign #nichebeauty #cosmeticbusiness #skincareformen #indiebeauty #webinar

Dwayne "The Rock" Johnson entering skin care: Smash or Crash? 😉👊 Dwayne "The Rock" Johnson just dropped a bomb in the skincare world with Papatui. WWD covered it, check the link in the comments. But the big question is, will it smash or crash? Let’s break it down, simple and straight: 1. Smell-before-you-buy soap: A sniff hole? Genius! Makes you wanna grab it, love it, especially in retail. But once the novelty wears off, will you still wanna snag it again? 2. Wallet-friendly: At just $7.99 or $9.99, it’s a steal. But here’s the twist - could these bargain tags make it feel less "luxury"? Especially when fans might be happy to pay more just because The Rock is behind it? Is margin left on the table that could fuel growth? 3. Tattoo love: Part of the line includes the Enhancing Tattoo Stick, which makes sense with The Rock’s personal brand - fully agree this is the route to go! How does the remaining items fit into this narrative, and should it just have been tattoo focused to start with? Overall, a big start with all the hype, tapping into a 400m instagram audience, but can Papatui keep the spotlight for those that are not The Rock fans? 400m people is a lot, but with a 50m USD sales target in year 1, and an assumed average AOV of 20 USD, we are looking at 2.5m purchases. As the majority is retail, then it’s likely 5m purchases to get the brand to 50m. At a handsome 50% 12m repeat rate, that’s 3.3m unique people. That is a 0.8% audience conversion rate, but with the Target team-up it might just work. What do you think? I’m sure you have a perspective, Dan Salkey 🇺🇦 😎

K-beauty brands lead the way in creating innovative products that address the evolving needs of beauty enthusiasts around the world. Here are 2 key product development strategies have helped them maintain their leadership: the "fast follower" and "next product" approaches. The "fast follower"🏃♀️ strategy allows brands to quickly respond to emerging trends, like the rise of skin-like foundations. Even when the trend is just gaining momentum and no dominant product has emerged, established K-beauty brands can release their own innovative products and lead the market by offering something fresh and unique. This strategy works best for brands with loyal customer bases and the resources that allow them to move quickly. For new or growing brands, this approach is a great way to enter a proven market with the right marketing investment. But to stand out, brands need to differentiate themselves through design, formulas, and features. On the other hand, the "next product" strategy is about predicting where the trend will go next. In the case of skin-like foundations, it's not just about lightweight texture of foundations - it's about identifying the next evolution of this trend. What will be the next breakthrough? For instance, the shift toward "no-makeup makeup" and a focus on skin health has driven a development of new product items like tinted moisturisers, tinted serums, and blurring primers etc. In today's fast-paced beauty market, it’s crucial to know when to follow and when to innovate. Whether you choose the "fast follower" strategy to quickly capture emerging trends or the "next product" approach to anticipate what’s coming next, both strategies offer powerful ways to maintain relevance and leadership in the beauty industry. Which strategy is right for your beauty brand? Let’s explore how these approaches can help you stay ahead of the competition in the fast-paced world of K-beauty. #KBeauty #ProductDevelopment #FastFollower #NextProduct #SkinlikeFoundations #NoMakeupMakeup #BeautyTrends #Cosmetics #Innovation

As the beauty industry continues to thrive and evolve, it's crucial for businesses to identify the key growth categories that drive success. Our in-depth analysis reveals the top beauty consumer growth categories, equipping you with the knowledge you need to stay ahead of the competition. Whether it's skincare, haircare, makeup, or personal care, we delve deep into consumer trends, preferences, and purchasing behaviors to provide you with actionable strategies that lead to impactful results. Learn more here: https://lnkd.in/gzZUPgaF #FullView #NIQBeauty

Becoming is a journey of endless transformation.

Since 2022, Hailey Bieber’s skincare line laid a strong foundation, but it’s her makeup launches that are truly exciting. Lately, Rhode Beauty has been getting all our attention. And it’s undoubtedly their different marketing strategy than any other. Bieber's keen sense of market demand positions Rhode for continued success. #rhode #beauty #brands #marketing #influencermarketing #haileybieber #marketingstrategy #productmarketing

Attention Salon Owners! Are you ready to take your client satisfaction to the next level? It's time to offer more than just services—it's time to provide personalised beauty consultations that leave a lasting impression!💫 Gone are the days of one-size-fits-all beauty treatments. By offering tailored consultations, you show your clients that you truly care about their unique needs and desires. From skincare routines to hairstyle recommendations, personalised consultations allow you to create a customised experience that resonates with each individual. Watch as your clients light up with delight when they see the extra attention and care you put into understanding their preferences. By prioritising personalisation, you not only enhance satisfaction but also build long-lasting relationships that keep them coming back for more! 💖✨ Do you find this helpful, follow for more tips and inspiration! #mysalonbusinesstoolbox #personalisedbeauty #beautyconsultations #salonservices #customersatisfaction