MakeUp in’s Post

The beauty landscape is undergoing a transformative evolution. From citizen scientists to veteran cosmetic chemists, a new crop of founders is raising the bar on how start-ups play the beauty game. Here are the five key takeaways from BeautyMatter’s NEXT panel discussion on next-gen beauty, featuring Alec Batis, Co-Founder + CEO of Sweet Chemistry Skincare, Allie Egan, Founder + CEO of Veracity, Ann Marie Simpson - Einziger, Co-Founder of Mother Science, Robbie Salter, Co-Founder of Jupiter. 1️⃣ Consumers now demand transparency and scientific proof. Brands with in-house labs or R&D facilities can build trust by showcasing the science behind their products. 2️⃣ Science-driven beauty brands face longer timelines and higher costs but gain credibility, ensure effectiveness, and stand out through dedicated R&D. 3️⃣ Consumers value data-backed results and inclusive testing. Beauty brands now prioritize diverse skin types and tones, making data and inclusivity central to science-based beauty. 4️⃣ Patented ingredients and technologies give brands a market edge, enabling exclusive storytelling, protecting innovation, and boosting valuation for future exits. 5️⃣ The journey from research to market is slow but essential for creating effective products. Curiosity, flexibility, and persistence are key to driving true beauty innovation. Dive into the insights from this panel: https://lnkd.in/d4s-_xFy 📝 Cristina Montemayor #beautyindustry #innovation #science #technology

Are you ready to give your company's approach to technology and sustainability a makeover? Join us for our upcoming webinar on November 12 for an in-depth look into the transformative role of cutting-edge technologies in driving sustainable practices within the beauty and personal care products industry. Attendees will have the opportunity to hear from industry experts such as Jasmina Aganovic, CEO of Arcaea. Jasmina Aganovic is a pioneering entrepreneur and visionary leader at the intersection of science, beauty and art. With a passion for harnessing the power of biology and cutting-edge technology, Aganovic has become a trailblazer in the beauty industry. Aganovic built Arcaea, a biology-first beauty company that develops novel ingredients and product experiences and commercializes them across the value chain of the industry. Arcaea grows new ingredients and product experiences for beauty through technology such as DNA sequencing, biological engineering, fermentation and more. By harnessing the power of biology, Arcaea produces highly sustainable products that can deliver new functionality and performance across skincare, body care and haircare. Register today to gain valuable insights on how your company can set and achieve ambitious sustainability targets and revolutionize every stage of the supply chain: https://lnkd.in/eRdNm-p3 #PersonalCare #BeautyIndustry #PCPCEvents #Webinar #Cosmetics #SustainableBeauty #PersonalCareProducts #ProductInnovation #IndustryInsights #ConsumerHealth #RegulatoryAffairs #Innovation #MarketTrends #ConsumerInsights #PersonalCareCommunity #CosmeticsIndustry #PersonalCareIndustry #QualityFirst #ProductSafety #Regulatory #PolicyUpdates #ConsumerSafety #Technology

Can ‘less is more’ reshape the beauty industry? K18 Hair’s Suveen Sahib believes it can. By focusing on biotechnology and sustainable practices, K18 is offering a streamlined, effective approach to hair health that benefits both consumers and the planet. Read more on how this vision is creating lasting change: bit.ly/4f4Pamh #SustainabilityInBeauty #LuxuryHaircare #BiotechBeauty #K18Innovation

What does science-based beauty mean and what should the requirements be to define a skincare product as “science-based”? It matters because you spend a lot of money on it so it’s important to know if the technology you are paying for is credible and valid.

📍It’s more than a buzzword. It’s smart Business! 📍The future of skincare is inclusive. Those who fail to recognize this shift risk being left behind, while those who embrace it will find themselves at the forefront of a new wave in beauty. 📍Upcoming article coming soon in Dermascope Magazine. 📍Be sure to connect to “Melanin-Diaries” monthly digital columns at Dermascope

Longevity: An important beauty frontier 🧬 At this year's BOLD Forum, Patrick Aebischer highlighted an innovative approach to the topic of longevity; focusing on improving "healthspan", which means living in better health for longer. Timeline®, a biotech startup, is at the forefront of this movement, developing natural molecules with the potential to revolutionize how we approach aging. Their research centers around Mitopure® which is the first postbiotic molecule shown to trigger a crucial recycling process within our cells called mitophagy, targeting age-related cellular decline. This innovation recognizes that outward radiance stems from inner wellness. Through investments in companies like Timeline, BOLD is pioneering the future of healthy aging, where scientific breakthroughs meet consumer wellbeing.  #CreateTheBeautyThatMovesTheWorld #FortuneFavorsTheBOLD #Innovation #BeautyTech #Sustainability #Beauty 🤝 Christophe Babule Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Julie Pelcener Smithwhite Presca Ahn Adeline Girou Camille Jaegle Filippo Principi Patrick Aebischer Chris RINSCH Caroline Delaunay Jean-Thierry Simonnet Guillaume Climeau Guive Balooch

Navigating the Future of Beauty: 10 Key Takeaways from IBA's Convergence Fall Symposium The beauty industry is in constant flux, and staying ahead of the curve is crucial for success. As a longtime member and ambassador for Independent Beauty Association (IBA), I'm always impressed by their commitment to provide cutting-edge insights and resources for cosmetic companies. The recent Convergence Fall Symposium 2024 was no exception, delivering a wealth of information on navigating the evolving regulatory landscape and embracing sustainability. Here are 10 key takeaways that every beauty brand should know: 1) Packaging regulations are getting a makeover: Stay informed on eco-design and evolving legislation. 2) Less is more: Policies are pushing for reduced packaging and safer materials. 3) EPR is here to stay: Extended Producer Responsibility is expanding, holding brands accountable for product end-of-life. 4) Recycling is non-negotiable: Establish clear recycling initiatives and embrace PCR (post-consumer recycled) materials. 5) Transparency is key: Be prepared for increased scrutiny on ingredient disclosure and accessibility. 6) Labeling matters: Standardized and stringent labeling for recyclability is on the horizon. 7) Compliance is a patchwork: Navigate varying state and federal regulations strategically. 8) The savvy consumer reigns: Increased regulation reflects consumer demand for responsible practices. 9) Inventory and cash flow are king: Manage these challenges effectively to thrive in a dynamic market. 10) Seek expert support: Leverage resources like the IBA to stay ahead of regulatory changes. Don't get left behind! Join the Independent Beauty Association today and gain access to invaluable resources, expert guidance, and a powerful network of industry peers. Don Frey Akemi Ooka Eber Bodmer • MPS Dee DeLuca-Mattos Susan Goldsberry Pamela Viglielmo Mark Broussard @lara Jeffrey Ten Tracy Kline 👉 www.independentbeauty.org #IBA #IndependentBeauty #BeautyIndustry #Sustainability #Regulations #Cosmetics #ConvergenceSymposium #IndustryInsights #beauty #cosmetics #iba

As the wellness trend evolves and grows, we're seeing a lot of new brands entering the nutraceutical space. At O.Berk, we're committed to providing the most grounded options when it comes to sustainability. Navigating material choices in this day and age can seem daunting, especially as you try to meet the demands of a consumer who is ever more tuned in to how packaging can impact the environment. We're here to discuss the current landscape and help you choose the best option to fit your brand and deliver a product that holistically meets your design, function, and sustainability goals. Come chat with us. https://lnkd.in/empwMzDd

Is your product a painkiller or a vitamin? In other words, how acute is your customer pain: is it on fire 🔥 and must be addressed now? Or can it wait? Good examples of ‘vitamins’ are gym memberships or long-term investment products as their positive effects kick in with a substantial delay. On the contrary, a dire problem needs a painkiller asap which makes your product stickier. Stickiness affects the go-to-market strategy, business modelling, adoption speed and hence your runway. Will you have enough time, money and patience to win customers? Or will it require too much evangelism and marketing efforts? This one of topics we discussed in our session ‘Idea validation’ with Leitha Matz at the Venturing Women Lab, our programme supporting women working on their tech product idea. Have you looked at your product through this lens? If it errs on the vitamin side, how do you communicate its urgency to customers?