Making You Smile’s Post

Here’s the logo of Eclosia, the bilingual Montessori school whose brand we at Making You Smile helped reimagine from scratch. Without the tagline (copy) "Where Children Shine," the design wouldn't have come together as it did. Creating this copy gave us a clear direction for the logo. And this copy was one of the many things born from thoroughly-defined messaging and positioning. In other words, the right order of brand-building is this:👇 1. #Positioning = How you want to be perceived (and differentiate) in the market 2. #Messaging = How you communicate your positioning 3. #Copywriting = How you turn your messaging into persuasive content* 4. #Design = How you visually evoke the right emotions, amplifying the message If you skip any of the steps here☝️, you risk wasting a lot of money, time, and efforts because your brand communication will lack clarity and focus. Way too many companies and entrepreneurs are being misled by the common misconception that branding is only about design. Reach out to me to discuss how we can build together a unique, solid, and irresistible brand for your business—the right way. *Another common misunderstanding is that copywriting is only about creating punchy taglines. Wrong. Any content writing is copywriting as long as you keep the intention of being persuasive.