Mallie Hart’s Post

5 key lessons I learnt while running a social media agency 🤳🏾 : #1 : clients don’t want a pretty grid. they want measurable increase in awareness and revenue #2 : retainer fee model is a lose-win scenario. the agency isn’t incentivised enough and the client is left frustrated with recurring fee #3 : social media as a platform has evolved rapidly. hiring 1 social media agency to fulfil all requirements (video, creative, ads, website, PR, community) is not sustainable #4 : there’s more value for clients to build a core in-house marketing team and hire agencies for technicals (performance, website etc.) it costs the same as hiring an agency and there’s more control of the quality of output #5 : the average client hires 3-5 different agencies to fulfil all their digital marketing needs. eventually, the client ends up being the full-time marketing director. instead, hire a marketing manager who’s incentivised to bring results - and have them supervise and hire all marketing engines #socialmediagenciesaredying

👻 Trick or Treat? I just posted an opportunity for a Digital Marketing Mastermind! 🎃 Are you a digital wizard who can cast spells to boost engagement? A master of algorithms who knows how to turn ghostly followers into loyal fans? Then we want YOU to join our team as our next Digital Marketing Manager! What’s in your magic bag: 🎩 A flair for creative campaigns that draw people in like a haunted house 🔍 An eagle eye for analytics—no stat or trend can hide from you! 💡 An innovative, out-of-the-box thinker who knows how to keep our brand alive and kicking What we offer: 🎃 A role where you’re encouraged to unleash your creativity 💀 Tools and training to help you stay sharp and keep your magic fresh 🍬 A collaborative team that supports you and celebrates your success If you’re ready to swap your costume for a career that excites, come work with us! Don’t ghost this opportunity—apply today! 🕸️💼 (LINK IN COMMENTS) #NowHiring #DigitalMarketing #JoinOurTeam

One of the biggest misconceptions business owners and hiring managers have about social media marketing is that one person can do it all. . You can not employ a social media manager to single-handedly handle strategy, content scheduling and posting, photography and videography, email marketing, copywriting, customer service, sales, lead generation, analytics, community management, paid ads, graphic designs and influencer marketing . And on top of that, understand the intricacies of platforms like Facebook, Instagram, X, TikTok, Thread, Pinterest, LinkedIn and YouTube and expect them to be good at all of these. . That person does not exist….So stop putting it in your job description. Executing a brand’s marketing strategy requires effort and expertise from a team of qualified specialists who are great at their field. . If you want it done well, focus on specific platforms, hire multiple people who are probably good with 3-4 of these skills or hire an agency with capacity. Please let’s be demure and mindful! #smallbusiness #businessowner #socialmediamanagement #socialmediamarketingtips

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Let’s talk about those “Social Media Manager” job ads I keep seeing. You know the ones: - Must edit videos - Design stunning graphics - Write killer copy - Spot every trend before it trends - Analyze data like a pro - Know every social platform - And grow your brand *organically* through viral campaigns Here’s the reality: you’re not hiring a social media manager—you’re looking for a one-person marketing team. This isn’t just unrealistic, it’s unfair. Social media success doesn’t come from overloading one person with every creative and strategic task imaginable. Social media isn’t a “side job” or a quick fix. It’s a team effort. Build the right team, or… outsource to the right team. A internal/external team where: - Social media managers focus on strategy, scheduling, and engagement. - Content creators bring your ideas to life. - Designers make your brand shine visually. - Analysts/digital marketers dive deep into the data to refine what works. The perfect multitasking social media manager does not exist. It really takes a whole team to make it work.

As a CMO and VP of Marketing I made plenty of mistakes hiring. Hiring people and hiring agencies. Most of the time the root cause of that mistake was my problem - not the candidates, not the agencies. But me. It's me. Hi. I'm the problem it's me. Anyway, here's what I've learned: It comes down to me being able to articulate what I wanted and what good looked like. - Each hiring mistake came down to not having goals and a clear "what will this person do, and why, and what does success look like" - or not having at least tested that we "need" this role inside of the company first. For example, if you think you want to hire a product marketing manager, can you first do some of that job yourself so you can have a deeper understanding of what you need before jumping right to hiring. If you want to start doing events, don't jump right to hiring an Event Marketing Manager, but first do some of that yourself - learn more about the role, then go find the person to own it full-time. I would learn so much more about finding the right person and giving them the right plan and goals this way. - Each agency mistake was similar - I'd chase a shiny object and go look for an agency to hire and expect them to magically solve my problem or help each some goal without having a deep understanding of what I was really trying to accomplish. "We need to do a better job with PR" --> Rush to hire a PR agency --> Of course I'm going to be unhappy with the results. VS. Develop a hypothesis about PR, what we could be doing better, start to test some of this internally with the existing team or do it for 20% of my time, get some learnings, create a better and more specific plan, then go find a PR agency to help scale. Or working with a Creative Agency and not being happy with the output, but also not being able to properly articulate what I wanted with clear examples of what "good" looks like. Can you relate to this?

Digital Marketing Director