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📣 Check out my latest article, "The CEO's Ultimate Game-Changer: How AI-Driven CMOs Are Igniting Unstoppable Business Growth," published in CEOWORLD Magazine. ➡ In this piece, I explore how AI is quietly reshaping the role of CMOs and what it means for driving business growth. It’s a closer look at how technology is taking marketing to the next level. ➡ And yes, this is what happens when you let a marketer loose with too much coffee and a weekend to think—hope you enjoy the read! 👉 Read the article here: https://lnkd.in/e_vyJhUz #CMO #AI #BusinessGrowth #CEOWORLD #Marketing #MarketingStrategy

Thinking about starting small with AI marketing pilots? 🛑 Big mistake! This article explores why a limited AI pilot can hinder your marketing goals. Limited pilots often move too slow for today's business climate. They also make it difficult to integrate AI effectively into your broader marketing strategy, leading to fragmented efforts that fall short. Ready to win with AI marketing? 🚀 Jim Ewel's article provides a strategic framework to align your AI marketing initiatives with your overall business goals. 🎯 Click the link to learn more and avoid getting stuck in the AI pilot trap! https://lnkd.in/gzbGhTCE #marketing #marketingoperations #AI #artificialintelligence #marketingstrategy Sources and related content

"Using genAI in a marketing team’s routine daily work frees them up to do higher-level, more impactful creative ideation, testing, and analysis." Some good thought starters on how AI can help tackle the most pressing business challenges. #MarTech #Marketing #AI #Business

Marketers are in a unique position to bridge AI investments with measurable business outcomes. Key areas where CMOs are driving impact include: 🔑 Connecting AI initiatives to business results 🔑 Transforming the workforce with genAI tools 🔑 Confronting AI-related risks head-on Dive in via MarTech: https://bit.ly/3TvMh5N #AI #MarTech #marketing

How do you upskill and keep your knowledge relevant when working as an independent consultant? Answer: Proactively seek out events that are aligned with your development. In that spirit, last night I took myself along to the Next Big Thing's AI Powered Marketing event. The rise of AI happened when I was on maternity leave during 2023. Now that I'm running my own consultancy, I've been keen to explore its potential and understand how people are using it in real world contexts. Here are my three takeaways from the evening. 1. Don't take AI's first answer: I have to concede that in using AI recently I've been a little underwhelmed by the responses its given me. They've been a bit basic. Turns out that's on me. If you don't give it enough detail in your question then it returns pretty generic responses. Which leads me nicely on to... 2. Prompt it properly: To get the most out of AI you need to provide it with clear instructions and set the parameters for how you want its support. This guidance helps it return a more useful response. And to do that it needs context to your request. So.... 3. Feed your prompt with examples: Upload documents which provide that additional detail and enhance your query with more nuance that the AI can respond to. And bonus, the event was held at Google, so I got to check out a former competitor's offices! Brought back memories of my Meta days. ________________________ 👩🏼 I’m Heather Mack and I’m a trusted advisor for business strategy and operations 🚀 I support leaders of corporate and scaling organisations to bring clarity to their vision so that their teams can thrive 📧 DM me if you require advice on strategy execution, driving operational excellence, and creating high performing teams Learn more about me at mackclarity.co.uk

Excellent article from Nicole (Denman) Greene on AI in marketing, and connecting AI investments to meaningful business outcomes. https://lnkd.in/gkq8aiZS #AI #marketing #CMO #insights #gartner #strategy

In a world where competition is fierce and the pace of change is relentless, AI and Generative AI (GenAI) are not just reshaping the marketing landscape—they're rewriting the rules entirely. CEOs are waking up to a profound shift: marketing is no longer about eye-catching campaigns alone; it's about driving tangible, measurable growth. As AI evolves, it’s transforming the Chief Marketing Officer (CMO) into a strategic architect capable of outmanoeuvering competitors. As AI and GenAI continue to redefine what’s possible, CMOs are no longer just managing brands—they’re shaping the future of their companies. Are you ready to harness the power of AI in your marketing strategy? Let’s explore how these technologies are not just changing the game but creating an entirely new one. Read on for more: https://heyor.ca/Jk8VF8 #AI #GenerativeAI #MarketingTransformation

#Marketing is at the forefront of businesses’ #genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology already implemented genAI or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. #AI #TheFutureOfWork #AdTech #EmailMarketing

Just returned from #MAICON24, and my biggest takeaways is that AI will disrupt even faster than I thought - and I already thought it was moving at light speed. They covered: 1. The Future of AI in Marketing   - Paul Roetzer's session "The Road to AGI" outlined the timeline for AI advancements, including the emergence of Artificial General Intelligence (AGI) by 2030(!). It's coming fast. 2. Strategies for Successful AI Adoption   - Lisa (Berkley) Gately from Forrester Research presented the GenAI Marketing Adoption Framework, emphasizing the importance of setting clear goals, investing in AI expertise, and creating responsible execution playbooks. 3. Leveraging AI-Powered Automations   - Keith Moehring demonstrated how tools like Make.com can automate repetitive tasks, boosting efficiency and providing valuable insights. This session was super actionable! 4. The Importance of Cultural Intelligence   - Andrew Au proved that successful AI adoption depends on human factors like effective communication and leadership support. 5. AI Literacy and Training   - Jessica Hreha from Jasper stressed the need for LEADERS to actively engage with AI tools and invest in team development. 6. Emphasizing Human Qualities in an AI Era   - Wil Reynolds emphasized how a focus on expertise, empathy, and strategic thinking - instead of rankings - will help you win for humans AND win against Google's "sea of sameness." 👉 Read the full recap here: https://lnkd.in/eBFspC4v

What marketing can teach the enterprise about AI - https://buff.ly/3B1cvqj - Interesting perspective on how marketing can help businesses integrate AI into more areas of the business. Marketers can help others overcome their fears and use it to their advantage.