Managing Marketing Podcast’s Post

Is media transparency a reality or a myth? In this episode, Nick Manning and Stephen Wright discuss principal-based media trading, hidden agency profits, and the impact on advertisers. Explore both sides of the debate and discover potential solutions for a more transparent future. Listen Now! https://hubs.la/Q02ZFnDb0

Is media transparency a reality or a myth? In this episode, Nick Manning and Stephen Wright discuss principal-based media trading, hidden agency profits, and the impact on advertisers. Explore both sides of the debate and discover potential solutions for a more transparent future. Listen Now! https://hubs.la/Q02ZFmSv0

Is media transparency a reality or a myth? In this episode, Nick Manning and Stephen Wright discuss principal-based media trading, hidden agency profits, and the impact on advertisers. Explore both sides of the debate and discover potential solutions for a more transparent future. Listen Now! https://hubs.la/Q02ZFnJQ0

Is media transparency a reality or a myth? In this episode, Nick Manning and Stephen Wright discuss principal-based media trading, hidden agency profits, and the impact on advertisers. Explore both sides of the debate and discover potential solutions for a more transparent future. Listen Now! https://hubs.la/Q02ZFnmj0

Has the media changed for the better? The latest episode of Not Another One is out. With Steve Richards, Miranda Green, Tim Montgomerie and me. We have all had varied careers in and around the media and seen a lot of change in the last three or four decades. What are the implications of that change for media and politics? Where willl media go next? Should or can social media be regulated? We discuss all that and more.

Who, What, Where, When, Why (and sometimes how)!   Whether you are writing for news, sports or even marketing pieces, the Five Ws & a “H” are absolute musts to be included in each story. These are the essential basics that give viewers and readers the proper context for a story. I’m surprised at how often I might see a story on a TV newscast that does not provide this critical info.   For sports, it’s a great way to set the scene… “High School Basketball (what) tonight (when)…. Penn at Riley (who & where)…. 1st place in the NIC on the line (why)”   And that’s also the case for news, “Happening now (when)… South Bend Fire (who) responding to a massive fire (what & why) at the corner of Colfax and Eddy Street (where). Fire officials do not know yet ‘how’ the fire started.”   It’s important that this information comes immediately at the top of a story. Without it, viewers are left trying to answer the questions themselves and are not able to properly listen or absorb the details a reporter is then giving.   Certainly in each story, you may not know the answer to each one of these. In those cases, it’s important to address that.   Why: “Police have not released a potential motive yet.”   Who: “It’s unclear at this time how many people will be affected.” -- Write your stories and double check you’ve answered these questions or explained why you are not able to. It will better help inform your viewers.

Here's a recent Vox style video I created for fun! What would you rate it out of 10? Let me know in the comments below. Vox Media

The new reality of old media | Seth's Blog

Last week's MediaPost TV & Video Insider Summit was full of strategic insights for brand marketers and media pros alike. Associate Director of TV & Video Cindy Shekoski shares her top takeaways to make your media dollars work harder in our latest:

Last week's MediaPost TV & Video Insider Summit was full of strategic insights for brand marketers and media pros alike. Associate Director of TV & Video Cindy Shekoski shares her top takeaways to make your media dollars work harder in our latest: