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MotorPeople&more! ■ Darren Cooper, Managing Director at Peter Cooper Motor Group From your first car to your dream car | Owner of myTrustedElectrical.co.uk ■ Darren Cooper: " If you asked a ten-year-old me what I wanted to be when I grew up, the answer would have been simple: "I want to work with Dad." My father, Peter, started what became the Peter Cooper Motor Group, and like many family businesses, it became part of our daily lives." ■ Darren Cooper: "My holiday job was washing cars, and by weekends I was out there again, sleeves rolled up, cleaning the courtesy cars and anything else that was needed…….probably missing a spot or two. Those weekends turned into summer holiday jobs, and eventually, into a full-time career." ■ Darren Cooper: " After university, I stepped into the business and made sure that over the first few years, I had worked in nearly every role in the business. From sales and aftersales, to general operations and accounts, I made sure that I understood every element of people’s roles across what was then, the 3 businesses. It was a hands-on education, one that taught me the value of hard work, resilience, and most importantly, looking after the people who make it all happen." ■ Darren Cooper: " Today, as Managing Director, my focus is all about strategy, people development, customer experience, and managing margins. It comes down to the same philosophy I learned from my father all those years ago—make sure you’ve got the strongest team possible around you, and take care of them; ensure you have a happy team, and you will have happy customers. It’s a philosophy that has helped us grow into a successful Group today, with a turnover of £160M across 13 businesses and 300 successful staff. " ■ Darren Cooper: " Now looking at other opportunities, our newest business is myTrusted Electrical. Growing from the success of myEVCP (an EV Charging Point installation business we set up during Covid), myTrusted Electrical has grown into a full service electrical contracting business. Encompassing myCompliance, myLighting, myEVCP Installations, and Maintenance. Whether we're providing advice, handling an installation, or supporting compliance, the goal is the same—to be a name you can trust, from start to finish. It's a family tradition, after all." #FamilyTradition #TrustworthyService #CustomerExperience #BusinessLegacy #HardWorkAfter #PeterCooperMotorGroup

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