Manasteriotti DS’ Post

The Role of Color Theory in FinTech Design In the dynamic realm of financial technology (FinTech), where user experience is paramount, the strategic application of color theory plays a pivotal role. Understanding the psychological impact of color allows FinTech companies to create interfaces that engage users, communicate information effectively, and build trust. First we must take into account color psychology, as it delves into how different colors evoke emotions, influence perceptions, and impact user behavior. In the FinTech sector, where credibility and trust are paramount, certain colors are commonly employed to convey specific messages. For instance, blue is often associated with stability, security, and professionalism, making it a popular choice for FinTech brands aiming to instill confidence in their services. Conversely, red may signify urgency or high-risk situations, suitable for highlighting alerts or warnings in financial applications. Establishing a strong brand identity is essential for differentiation and customer loyalty in the competitive FinTech landscape. Color plays a crucial role in brand recognition and recall. For example, companies like PayPal leverage a combination of blue and white, evoking trust and reliability. On the other hand, brands like Robinhood utilize vibrant shades of green, symbolizing growth and prosperity. When crafting brand identities in FinTech, selecting appropriate color palettes that resonate with the target audience and align with the brand's values is paramount. Ensuring accessibility is a fundamental aspect of FinTech design, as financial services should be accessible to users of all abilities. Color choices play a significant role in accessibility, as certain color combinations may pose challenges for individuals with visual impairments. Adhering to color contrast ratios and accessibility guidelines ensures that FinTech platforms are usable by a diverse range of users, promoting inclusivity and compliance with regulatory standards. In a globalized marketplace, cultural considerations are crucial when selecting color schemes for FinTech products and services. Colors carry diverse meanings and associations across cultures, influencing user perceptions and acceptance. Therefore, conducting thorough research and considering cultural nuances is essential to ensure that color choices resonate with target audiences worldwide, fostering inclusivity and cultural sensitivity in FinTech design. In conclusion, color theory is a fundamental aspect of design in the FinTech industry, influencing branding, user interface design, accessibility, and cultural sensitivity. By leveraging the principles of color psychology, FinTech companies can create engaging, user-friendly interfaces that inspire trust and loyalty among users. As FinTech continues to evolve, the strategic application of color theory will remain integral to creating innovative, inclusive, and visually appealing financial solutions.

This might surprise you but a beauty brand, KIKI World, are setting the standard for what a modern brand can look like. Here's what they're doing... 🚀 Innovative Product Design: Kiki World take an innovation led approach to product development. This leads to interesting creations. Take their "Pretty Nail Graffiti" nail polish pens. Designed like a marker with a click-out brush, they make application effortless and can be used with one hand. The NFC chips in the caps pair with a smartphone app, giving users loyalty points for every use, which is a step away from traditional beauty products that reward only purchases. 🗳️ Community-Driven Choices: Kiki World focus massively on co-creation with their community. For their nail polish, they have consistently had users vote on potential new colours for all upcoming releases, engaging the community and reflecting the preferences of their users. And a nice kicker - those participating in the voting process also earn loyalty points, which can be redeemed for discounts on the winning colours. 🤖 Cutting-Edge Manufacturing: Kiki World utilises advanced robotics and AI to translate the digital signature of a colour into a physical product quickly. E.g. once a colour like "Mint Green" receives enough votes, these technologies can formulate and produce the shade in just one month, significantly speeding up the time from concept to market. 🌐 Web3 Integration: The introduction of the Kiki World Pass, a blockchain-based token, represents a major innovation in customer loyalty programs. This pass not only facilitates the accumulation and redemption of points but also ensures that as Kiki World grows its Web3 infrastructure, customers will enjoy more benefits like exclusive access to special editions and direct participation in revenue sharing. Redefining how beauty products are created, marketed, and interacted with. Kiki are one to watch.

TECH TUESDAY: ESPRIT DE MODE The term "fashion" extends beyond clothing and encompasses various aspects of lifestyle and behaviour. It encompasses personal style, living arrangements, musical preferences, vehicle choices, culinary habits, shopping destinations, and overall life decisions. Esprit De Mode is founded on the principle that fashion embodies the unique and individual way in which individuals choose to lead their lives. We place great emphasis on acknowledging and accommodating the diverse tastes of our clientele by tailoring our solutions to their specific needs and preferences. From our perspective, digital fashion extends the boundaries of lifestyle beyond the confines of imagination. Our objective is to facilitate the realization of your creative ideas through digital tools that render fashion more accessible and convenient. Utilizing digital technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and blockchain, fashion brands and enterprises can effectively differentiate themselves by meeting the evolving needs of their clientele. This strategic approach offers a competitive edge while minimizing costs and fostering boundless creativity and innovation. By enhancing the consumer shopping experience, leveraging AI, AR, and VR for targeted marketing, creating digital models for virtual product presentations, and analyzing consumer behavior and preferences through AI-driven data insights, businesses can harness a diverse array of marketing tools, including web3 platforms and interactive marketing methods. The potential for innovation and advancement in this realm is extensive. The desire for value in every customer's purchase is often measured by the currency in which it is transacted, such as £ or $. Blockchains have introduced a more efficient payment system through decentralized digital currencies, commonly known as cryptocurrencies. Esprit De Mode is revolutionizing the concept of value for customers by enhancing their purchasing power, thereby expanding the range of possibilities available to them. By leveraging Non-Fungible Tokens (NFTs), Esprit De Mode is broadening the impact of money and the potential consumer experiences, tailored to individual fashion and lifestyle preferences. To learn more about our digital solutions for fashion brands and companies, schedule a consultation at www.Espritdemode.com.

Ever bought a pair of shoes online and realised they're two sizes too small once they arrive? Annoying, right? Imagine avoiding those disappointments through a screen. Yes, we're talking about virtual try-before-you-buy using augmented reality, a breakthrough in e-commerce shopping. AR takes online shopping from 'Hmm, let's hope this works' to 'This will look great at our next dinner party' by allowing you to visualise products in your own space or wardrobe before buying. From trying on that stylish jacket virtually to seeing how a sofa fits in your living room, it adds a new layer of confidence to your choices. The magic doesn’t stop there. Lower return rates mean a happier planet and fewer headaches for retailers. AR isn’t just a tech upgrade; it’s a sustainability win too. Has virtual try-on changed how you shop? Do you think it has the potential to revolutionise retail further? Let me know your thoughts or share how your business is adapting with AR!

Fashion App Development  By fusing style and technology to create remarkable user experiences, fashion app development is revolutionizing the sector. These applications provide functions including augmented reality virtual try-ons, e-commerce platforms, and customized styling recommendations. By showcasing environmentally friendly companies and methods, they also advance sustainability. Fashion applications give companies the chance to interact with a worldwide audience, increase client retention, and obtain insightful information from data analytics. The future of fashion apps is being shaped by breakthroughs like AI, block chain, and 3D modelling, despite obstacles like fierce rivalry and data security. For brands to remain competitive and relevant in the digital age, app development is a must.

HOW Y/PROJECT IS GUIDING GEN Z TO THE BLOCKCHAIN Jing Daily 🩻 Y/Project teams up with Arianee on digital product passports Y/Project announced that each denim piece from its Evergreen collection will be equipped with a digital product passport, driven by blockchain infrastructure leader Arianee.  These passports provide evidence of ownership, insights into product history, transparent supply chain details, streamlined resale processes, and ownership-related communications such as invitations, offers, and brand information. The verdict: As digital product passports become more popular, brands are adopting their own approach to the tech that aligns with their image and demographic. For Y/Project, a label whose eccentric, urban aesthetic resonates strongly with the youth culture of Gen Z, that means delivering something that appeals to its young consumers. 🧼 HUGO BOSS celebrates the launch of Hugo Blue with major metaverse project Hot on the heels of its 33-foot hologram campaign, which caught the eyes of London revelers and the rest of the world, Hugo Boss has teased the next phase of its Web3 playbook in line with the launch of its new denim label, Hugo Blue. While details remain sparse, the brand’s press release states that as part of the line’s official launch in Berlin on March 6, it will also unveil a new digital world, along with gamified entertainment experiences. 🩺 Andreādamo swaps physical runway for an AI-generated campaign at Paris Fashion Week What happened: Milanese label Andreādamo forewent the Milan Fashion Week catwalk this season in favor of an experiential art installation and AI-generated campaign. Merging reality and fantasy, the brand showcased its Fall 2024 collection via AI-powered visuals exploring the concept of “second skin.” The surrealist images, created using machine learning, depict an AI-generated model wearing pieces from the collection. This gives the illusion of the clothes fusing into the wearer’s body, making it difficult to distinguish where the clothes end and the human body begins. The verdict: As surrealism gains traction in fashion, AI is making it easier for brands to push the boundaries of creativity and create visuals that appeal to the whimsical allure of the trend. Andreādamo’s campaign images are a far cry from the bizarre and often grossly inaccurate visuals artificial intelligence is notorious for churning out, demonstrating just how rapidly the technology is evolving. As the tech becomes more dextrous in its capabilities, brands will be faced with more opportunity to take their ideas and concepts — which may not be achievable in the physical realm — to new heights. https://lnkd.in/gun38d_b #metaverse #web #fashion #ai #investment

Thank you VentureBeat.🚀 Creating The Next Consumer Trend: And just like sneakers evolved into a multibillion-dollar lifestyle statement, nail art is poised to do the same. Now, some might say, “Nail art? Really?” But remember, we once said that about luxury sneakers or premium coffee. The truth is, fashion and beauty are personal. People want to express themselves in ways that are unique and true to who they are. OUTOFHAND’s real-time 3D customization offers that, allowing consumers to become creators of their own looks, without even stepping into a salon. The Future Is Personal: As we look at where technology is taking us, OUTOFHAND is a reminder that the best investments often arise from unexpected places. Ultimately, OUTOFHAND reminds us that the best technology doesn’t just do things for us—it empowers us to do things we never thought possible. It gives us the tools to create, to express, to connect. It amplifies who we are. In a world where personal expression is everything, OUTOFHAND is leading the charge. They’re showing us that beauty, like technology, is about more than just function. It’s about art. It’s about humanity. It’s about possibility. And the possibilities here are endless.

MICHAEL KORS TO COLLABORATE WITH FASHIONVERSE GAME FashionUnited FashionVerse, the interactive mobile fashion game utilising AI technology from Hilfiger Ventures, co-founded by fashion designer Tommy Hilfiger and Joe Lamastra, and game publisher Tilting Point, has announced its first collaboration with American fashion brand Michael Kors. The limited-time collaboration from March 6 to 10, will see the Michael Kors brand integrated into the FashionVerse universe to allow players to experience "the life of the Michael Kors woman". Inspired by Michael Kors’ spring collection, players will be able to take part in a new scene each day, from the airport to the office to a photoshoot, while experiencing styling multiple new characters along the way. Players will outfit models using real-world Michael Kors accessories and ready-to-wear items such as dresses, rompers, outerwear, handbags, footwear, and sunglasses. Once all five challenges are completed, players will be rewarded with an exclusive Michael Kors digital handbag. Since the game’s launch just six weeks ago, FashionVerse has been downloaded over a million times and players have created close to 5 million scenes. Hilfiger Ventures, Tilting Point, and developer Brandible also reveal that the game has shown high retention numbers and longer play sessions than previous generations’ fashion games, with an average of 27 minutes in the game per player per day, nearly matching Instagram’s 33 minutes per user per day. In addition, its monetisation KPIs have doubled since launch and is on an upward trajectory. FashionVerse collaborates with first fashion brand FashionVerse converges fashion and gaming and originated from an idea from Hilfiger himself, and utilises Brandible’s proprietary AI model to create photorealistic 3D avatars, settings and props, providing a virtual experience where “everyone is a creator”. It allows players to take on design challenges to create perfectly curated fashion sets, share their creations, vote on other stylists’ scenes, comment on favourite looks, win rewards and unlock new clothing styles, all while discovering the latest trends from real-world fashion brands. Kevin Segalla, chief executive of Tilting Point, said in a statement: “From the start, we loved Hilfiger Ventures’ vision for FashionVerse to become a platform for global brands to create new, accessible and interactive ways to engage with their fans and customers, and having Michael Kors join as our first integration is proof that we are onto something big. “FashionVerse collaborations enable exclusive experiences for players, marking a significant stride in the convergence of fashion and gaming.” https://lnkd.in/g-wWcg95 #metaverse #fashion #investment #web3 #nft #btc

The future of retail lies in augmented reality (AR) try-on technology, a game-changer that allows customers to virtually “wear” products in the comfort of their homes 🛋️ AR boosts engagement, personalizes the shopping experience, and ultimately, drives sales. 📊 McKinsey report revealed that 73% of shoppers say they'd be more likely to purchase from a brand offering interactive experiences. 📊 Study by Shopify found that AR product visualizations can increase click-through rates by up to 33%. One-size-fits-all marketing is a recipe for disappointment. Today's consumers crave authenticity and interaction, and this interactive experience goes beyond the simple “like” and drives deeper engagement with your brand. AR try-on technology is not just a futuristic technology, it's a strategic marketing tool with the power to revolutionize retail. 👉🏻 By offering a personalized, interactive, and engaging shopping experience, you can forge deeper connections with customers, drive sales, and ultimately, stay ahead of the competition. Explore possibilities for your brand, book a call with us.

Why would fashion give up on NFT's? They are the future of ecommerce. They are not meant to be used for PR hacks or basic digital collectables at this stage in the game, that was 2021. It was PR worthy then. The first jacket that is an NFT, on a runway. That is not news. The only reason to give up - brands keep trying the same trick and then feel disappointed because they are not leveraging the tech the way they should be. NFT's are ecommerce contracts that enable consumers to engage in new brand experiences. NFT's can be used to increase secondary market performance which helps with carbon footprint. NFT's are used to track a garment carbon footprint holistically- an EU requirement.