(1/2) CLIENT SUCCESS STORY: What an incredible journey Kieran Randall has been on with his company FUZED ELECTRICAL SERVICES LIMITED 👏
Back in 2019, during those long lockdown days, Kieran and I reconnected over some beers in the garden (via Zoom) as he shared his exciting vision with me. That’s where the Fuzed Group was born. Fast forward five years, and Fuzed is thriving—earning national recognition and winning major contracts for some of the largest solar panel installations across the country. Most notably their recent 'Net Zero' project for Manchester City Football Club!
In the trades industry, branding often takes a backseat, with many companies relying on word-of-mouth and focusing solely on the service itself. Unlike sectors where branding and design are integral to success, trades businesses tend to prioritise immediate, practical aspects of their work, often viewing branding as unnecessary or even superficial.
As a result, few stand out visually or communicate a strong identity, which can limit their ability to attract new clients, differentiate from competitors, and build a lasting reputation.
Some might say Kieran took a gamble by investing in something few others in his industry felt unneccesary. But he recognised the power of branding and saw an opportunity to bring it into a sector where it’s so often undervalued, setting Fuzed Group apart from the very start.
Investing in branding is still a rarity in the trades industry, but it’s becoming a smart move for businesses that want to build trust, increase visibility, and create a loyal customer base. Forward-thinking trades companies are now seeing branding as a way to highlight quality, professionalism, and reliability, setting themselves apart in a market that’s increasingly competitive.
I wanted to give a shoutout—firstly, because it's important to share my clients’ success stories and celebrate their key milestones, and acknowledge the part we played. Secondly, because Kieran's support and the work we did together was a real lifeline, keeping me busy through the covid period. And finally, because it’s always inspiring to see a friend doing well!
Absolutely smashing it mate, bravo! ⚡
- Jake
#Entrepreneurship #SuccessStory #BusinessGrowth #BrandingMatters #TradesIndustry
We have completed the installation of 2,878 solar panels on the roof of Man City Women’s Joie Stadium! 🏟️🔋
Find out more 👉 mancity.co/SolarPanels
Exciting to see this milestone at Joie Stadium! Amazing to be part of such a great step forward for sustainability in sports. Congrats to everyone involved! 🩵🤍