In today's fast-paced digital world, timing is everything. Major industry events gather the brightest minds, biggest brands, and most disruptive startups in one place. They also gather many of your possible investors, clients, or partners. With so much innovation and activity concentrated in a few days, the window of opportunity to make a splash is both exciting and narrow. Brands that announce during these key moments can get unparalleled exposure—but only if they do it right. Big events (like Web Summit, which is already next month 👀) provide a huge platform to get your message out there, but with so many companies fighting for attention, you’ll need a solid strategy to stand out: ⏱️ Timing is everything. Are you speaking at one of the panels or giving the keynote? Is it possible to mention your announcement there? Maybe you should organise a small side event during the conference? Big events sometimes offer assistance with announcements—look for insights on their website, in a media pack, or in other guidelines you received. 🎉 Clarity & visibility – your message needs to stand out, especially when so much else is happening. Media exclusives can help create excitement and ensure you reach your core audience. If you know what you’re announcing and when you want to do it, already start reaching out to journalists. And remember: the story is exclusive. So you offer it exclusively to one journalist at a time. 📤 Outreach – prep your media and outreach strategy ahead of time so you’re not too stressed with it at the last minute. If you’re not announcing your news exclusively, it’s a good idea to send it to the journalists under embargo to give them some time to prep the article (they may not have enough time to do it if they’re also attending the conference!) There’s still time to get it right. Need some help? Contact us @ founders@maneuvre.co. PS: Check the Web Summit schedule here: https://lnkd.in/eKixThgs
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I just came back from the Hello Tomorrow Global Summit in Paris, a gathering of more than three thousand Deep-Tech enthusiasts and operators. On top of a great networking opportunity, this event is a beautiful occasion to learn from top voices in the field. These are the most interesting takeaways and reminders that I take back home with me. Ip strategy: having a patent just for the sake of it does not matter much for Deep-Tech investors. Seth Bannon, Johannes Triebs and Jan Henrik Leisse making a comparison with Tesla IP strategy, said that what matters is that with the patent you own (or you have exclusive rights on) you have the Freedom to Operate. As a startup it is a waste of money to file a lot of patents that do not grant you the freedom to produce sell and distribute your products. The panel with Aude Guo, Yair Reem and Ben Saada, discussing about First Of a Kind Factories remarked the fact that Deep-Tech is Science + Business + Engineering: as long as you have a proof of concept, you need to develop Engineering Capabilities to scale that solution to mass production level. The same panel highlighted the importance of techno-economic analysis and value chain incentives analysis: most of the time it is not enough to have a breakthrough technology to break the market. Start thinking about how the value chain is structured and which are the incentives of the players. These insights will help you better understand what kind of capabilities you need to develop to create a Venture capital-backable business. Creating good narratives is an investment. The “s” in narratives is not an error: Hailey Eustace, Michael Harmon and Amélie Quilichini stressed the fact that you need to master multiple narratives, one for each category of stakeholder. Craft your messages so that it can reach the broader audience possible! Last but not least, Michael Harmon delivered what I think will become my new mantra: " Promises get to proof of concept, but pain gets you paid" Thank you to all of you for sharing these invaluable insights with Dummies like us.
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“promises get you PoC, but pain gats you paid” This beautiful quote from Michael Harmon, together with a lot of other useful insights, is the subject of my last post on Deep-Tech 4 Dummies. Have a read to get to know what the top experts in the world suggest about how to manage and grow Deep-Tech startups 😊 Follow Deep-Tech 4 Dummies Have a look at the blog: https://lnkd.in/dz-5k43f And support the project here: https://lnkd.in/dpRJKGje
I just came back from the Hello Tomorrow Global Summit in Paris, a gathering of more than three thousand Deep-Tech enthusiasts and operators. On top of a great networking opportunity, this event is a beautiful occasion to learn from top voices in the field. These are the most interesting takeaways and reminders that I take back home with me. Ip strategy: having a patent just for the sake of it does not matter much for Deep-Tech investors. Seth Bannon, Johannes Triebs and Jan Henrik Leisse making a comparison with Tesla IP strategy, said that what matters is that with the patent you own (or you have exclusive rights on) you have the Freedom to Operate. As a startup it is a waste of money to file a lot of patents that do not grant you the freedom to produce sell and distribute your products. The panel with Aude Guo, Yair Reem and Ben Saada, discussing about First Of a Kind Factories remarked the fact that Deep-Tech is Science + Business + Engineering: as long as you have a proof of concept, you need to develop Engineering Capabilities to scale that solution to mass production level. The same panel highlighted the importance of techno-economic analysis and value chain incentives analysis: most of the time it is not enough to have a breakthrough technology to break the market. Start thinking about how the value chain is structured and which are the incentives of the players. These insights will help you better understand what kind of capabilities you need to develop to create a Venture capital-backable business. Creating good narratives is an investment. The “s” in narratives is not an error: Hailey Eustace, Michael Harmon and Amélie Quilichini stressed the fact that you need to master multiple narratives, one for each category of stakeholder. Craft your messages so that it can reach the broader audience possible! Last but not least, Michael Harmon delivered what I think will become my new mantra: " Promises get to proof of concept, but pain gets you paid" Thank you to all of you for sharing these invaluable insights with Dummies like us.
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Bart Leijssenaar is currently in Lisbon, Portugal, attending #WebSummit for the second time, representing Tunga. According to Bart, what makes WebSummit a fantastic event is the chance to connect in person with people you usually only meet virtually. “It also provides great insights into the latest trends in the tech industry. Like last year, the big buzzword is AI, with most startups (and there are countless startup stands) prominently featuring AI in their pitches,” he shares. What's new this year is the strong emphasis on visual AI, with claims that soon AI will be able to generate highly personalized, top-quality content tailored for a single creator or even a single audience member. Beyond discovering the latest trends, WebSummit is also about meeting new people and gaining fresh perspectives. Yesterday, Bart spontaneously attended a side event hosted by Superconnectors, a network dedicated to helping each other make valuable connections to address their most critical ask to boost their businesses. Later today, he will be joining Netherlands Enterprise Agency "Get in Touch with the Dutch" event later today, which was a standout session from last year. At yesterday's SuperConnectors event, they opened with this quote: "The true value of networking doesn’t come from how many people we can meet, but rather how many people we can introduce to others." This sentiment couldn’t be more fitting as we gear up for our next upcoming roundtable. If you’d like to connect with us and like-minded people at our next roundtable, RSVP here: https://lnkd.in/dVdbY_EB #Websummit2024 #SaaSLeaders #Tunga
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TechCrunch Disrupt 2024: Last Chance to Save on Ticket Discounts As the clock ticks down to TechCrunch Disrupt 2024, anticipation is building for what promises to be a dynamic convergence of innovation and technology. Set against the vibrant backdrop of San Francisco's Moscone West, this event will welcome an impressive gathering of 10,000 startup and venture capital leaders. Why You Should Attend TechCrunch Disrupt 2024 TechCrunch Disrupt is not just another tech conference; it's a hub of creativity and progress. Attendees can expect to network with industry trailblazers, gain insights from thought leaders, and explore upcoming tech innovations that will shape the future. It's an opportunity to immerse yourself in a culture of innovation, gaining first-hand experience with cutting-edge ideas and technologies that could redefine industries. Seize the Opportunity for Discounted Tickets If you're considering attending, the time to act is now. With only five days left to secure discounted tickets, participants can save up to $400 on individual passes. This limited-time offer makes it feasible for more innovators, entrepreneurs, and enthusiasts to participate in this unparalleled event. Don’t miss your chance to be part of this elite gathering, where the tech world intersects and evolves. What to Expect at the Event TechCrunch Disrupt 2024 is poised to deliver an agenda packed with insightful sessions, workshops, and pitches. Discover emerging technologies, engage in thought-provoking discussions, and network with like-minded professionals who are reimagining the tech landscape. The event promises to inspire and equip attendees with the knowledge and connections needed to drive their projects forward. Concluding Thoughts In a world driven by technological advancement, staying at the forefront is crucial. TechCrunch Disrupt 2024 offers the opportunity to do just that. It’s more than just an event; it's a launchpad for innovation. Be there to witness the future of technology unfold and ensure you're part of the conversation shaping tomorrow. Don't forget to book your ticket and grab the discount while you can. #TechCrunchDisrupt2024 #TechConference #Innovation #Networking #FutureTech #GenAi #AI #ArtificialIntelligence 📚 Dive deeper on the blog: https://lnkd.in/d_tC8Esm
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📢 Calling North West tech start-ups - there's just over two weeks left to enter KPMG's Tech Innovator in the UK competition! Now in its 11th year, the competition is open to pure technology, tech-enabled, tech-led, or tech-driven businesses. Shortlisted entrants will be invited to pitch their innovations and present their growth plans to a panel of judges in the North West regional heat. The winners of each regional stage will then go on to the national final to be held in London in July this year. The overall winner will then go on to represent the UK at the global Web Summit later in the year where a panel of judges will crown the KPMG Private Enterprise Global Tech Innovator winner. We were incredibly proud that Inovus Medical who were representing the region last year went on to win the UK final, shining a light on the incredible technologies and innovative solutions coming out of the UK. The competition is great at unearthing the region’s hidden gems and we look forward to supporting them in growing their businesses and providing access to vital networks and other founders. It also gives them the opportunity to showcase their business on a national, and potentially global stage, while fine-tuning their value proposition. So, for any founders looking to increase the profile of their tech business, please do apply to become KPMG’s next Tech Innovator in the UK winner. Hopefully the North West can retain its crown as being home to the Tech Innovator in the UK winner. Find out more and enter through the link below. https://lnkd.in/eXNt6mej #Technology #StartUps #NorthWest
Tech Innovator in the UK
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🚀 Introducing Ideas.IdeaScale: Innovating from Within! 🚀 At IdeaScale, we're leveraging our own platform, Ideas.IdeaScale, to drive internal crowdsourcing! 🌟 Our team has been sharing innovative ideas that are reshaping how we operate. This case study illustrates how empowering your team to innovate can lead to remarkable results. 💬 To keep the momentum going, we've created a fun quiz designed to uncover innovation gaps and opportunities within our organization! 💡 Explore how internal crowdsourcing can benefit your organization, take our quiz to spark your creativity! https://hubs.ly/Q02RByjm0 #Innovation #Crowdsourcing #CaseStudy #Quiz #IdeaScale
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In our ever-evolving landscape, the key to dynamic innovation might be right in front of us, hidden in plain sight: the collective wisdom of our audiences. Through my experiences, both within the corridors of established corporations and the energetic hubs of startup conventions, I've discovered that true innovation is not solely born in boardrooms or exclusive think tanks. Instead, it thrives in the open, nurtured by a diverse chorus of voices. By tapping into the insights of your community, you're not just collecting feedback but accessing a wellspring of fresh, transformative ideas. These individuals, passionate about what you offer, bring a unique vantage point, colored by their diverse experiences and backgrounds. As you chart your path forward, ponder this: Your revolutionary breakthrough might not be a lone Eureka moment in an office but an ensemble of insights from those who engage with your brand every day. Crowdsourcing is more than a tool—it's an evolution in thinking. Embrace this paradigm, and you'll find the world is eager to innovate alongside you. What crowdsourcing questions do you have? #crowdsourcing
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🔮 Exciting prediction ahead! 🚀 As Cohost, a potential X rival, announces its shutdown, it's clear that the social media landscape is ever-evolving. 1. This closure signals a shift in user preferences towards new and innovative platforms. 2. The rise and fall of such platforms pave the way for emerging players to seize the opportunity and disrupt the market. 🌟 Keep your eyes peeled for the next big thing in social media! The closure of Cohost may mark the beginning of a new era where creativity and user experience reign supreme. 1. With users constantly seeking fresh ways to connect and engage online, could a revolutionary platform be on the horizon? 2. Stay tuned for exciting developments in the social media sphere, where change is the only constant. 💡 Let's embrace the future of social media with open arms. The closure of Cohost serves as a reminder that innovation and adaptability are key in the digital age. 1. Predictions aside, this milestone emphasizes the importance of staying at the forefront of trends and technology. 2. Who knows what groundbreaking platforms will capture our attention next? Innovation knows no bounds! 🚀 The social media landscape is constantly evolving, and the closure of Cohost is just the beginning of a new chapter in online connectivity. 1. Let's embrace change, stay curious, and be ready to explore new frontiers in the digital world. 2. The future is bright for social media enthusiasts and innovators alike – let's stay eager and open-minded for what's to come!
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🚀 Excited to join the Plug and Play Tech Center Summit next week! 🚀 Mentoring innovative global companies and collaborating with fellow business executives has been a great experience. Witnessing the impact of these amazing businesses in #AI, #FinTech, #AdTech, and #eCommerce has been an inspiration. Here are key tips for crafting a powerful pitch for any startup: 1️⃣ Tell a compelling story: Define the problem, identify your audience, create a hook, and show the short and long-term impact of your solution. 2️⃣ Evaluate market opportunities: Consider both US and international markets. 3️⃣ Create a solid business and financial strategy: Have a clear plan to drive your business forward. 4️⃣ Build a successful team: Surround yourself with the right talent. 5️⃣ Have a clear call to action: Guide your audience on the next steps. If you're attending the summit or in Sunnyvale, let's connect! Looking forward to meeting and reconnecting while I am in the Bay Area. 🌟 → What strategies have you found most effective in crafting a compelling pitch that resonates with investors and stakeholders? 👇 #PlugAndPlaySummit #AI #FinTech #AdTech #eCommerce #StartupSuccess #BusinessStrategy #Networking #WomeninTech #WomenInProduct Roza Amrollah Neda Hannah Sohrabi #Innovation Minh Nguyen Kayvon Moshiri
Silicon Valley June Summit 2024 | Plug and Play Events
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Techcrunch Disrupt 2024 starts Monday — our partners have helped us create an unforgettable experience that you shouldn’t miss Discover how innovative companies are thriving in today's rapid economy at the upcoming roundtable session, "Visionary Companies Embrace Innovation to Thrive in the Fast-Paced Economy." This not-to-be-missed session, presented by the well-known company, SAP, is taking place on both Tuesday and Wednesday. Also, exciting news: representatives from The Webby Awards and Silicon Zombies will enlighten us through panel discussions at the TechCrunch Disrupt 2024 Breakout sessions. These brilliant minds will share their insights and expertise, revealing how their companies are meeting modern challenges head-on. A big thanks to these companies for their valuable contributions! This topic is important because it deals with how creative thinking and innovation are helping businesses succeed in our fast-moving world. Don't miss out on these amazing sessions to learn from leading experts and gain valuable knowledge! © 2024 TechCrunch. https://lnkd.in/dBpCThpk
Techcrunch Disrupt 2024 starts Monday — our partners have helped us create an unforgettable experience that you shouldn’t miss
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