Maneuvre’s Post

In today's fast-paced digital world, timing is everything. Major industry events gather the brightest minds, biggest brands, and most disruptive startups in one place. They also gather many of your possible investors, clients, or partners. With so much innovation and activity concentrated in a few days, the window of opportunity to make a splash is both exciting and narrow. Brands that announce during these key moments can get unparalleled exposure—but only if they do it right. Big events (like Web Summit, which is already next month 👀) provide a huge platform to get your message out there, but with so many companies fighting for attention, you’ll need a solid strategy to stand out: ⏱️ Timing is everything. Are you speaking at one of the panels or giving the keynote? Is it possible to mention your announcement there? Maybe you should organise a small side event during the conference? Big events sometimes offer assistance with announcements—look for insights on their website, in a media pack, or in other guidelines you received. 🎉 Clarity & visibility – your message needs to stand out, especially when so much else is happening. Media exclusives can help create excitement and ensure you reach your core audience. If you know what you’re announcing and when you want to do it, already start reaching out to journalists. And remember: the story is exclusive. So you offer it exclusively to one journalist at a time. 📤 Outreach – prep your media and outreach strategy ahead of time so you’re not too stressed with it at the last minute. If you’re not announcing your news exclusively, it’s a good idea to send it to the journalists under embargo to give them some time to prep the article (they may not have enough time to do it if they’re also attending the conference!) There’s still time to get it right. Need some help? Contact us @ founders@maneuvre.co. PS: Check the Web Summit schedule here: https://lnkd.in/eKixThgs

Schedule | Web Summit | November 10-13, 2025

Schedule | Web Summit | November 10-13, 2025

websummit.com

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