Mansi Gulati’s Post

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗲𝗻’𝘀 𝗨𝗻𝗱𝗲𝗿𝘄𝗲𝗮𝗿 𝗜𝗻𝗱𝗲𝘅: 𝗔 𝗨𝗻𝗶𝗾𝘂𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗜𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿 In the world of economic indicators, the Men’s Underwear Index (MUI) stands out for its simplicity and surprising accuracy. Originally coined by Alan Greenspan, the MUI suggests that sales of men’s underwear can reflect the state of the economy. When times are tough, men tend to delay purchasing new underwear, making it a subtle yet telling sign of economic health. 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮: Recent reports indicate a positive trend in the Indian economy, as reflected by the MUI. Major brands like Page Industries, Aditya Birla Fashion & Retail, Arvind Fashions, and Rupa & Company have reported increased sales. This growth suggests rising consumer confidence and disposable income, signaling a robust economic recovery. 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: •𝗦𝗮𝗹𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵: The Indian men’s underwear market is projected to generate a revenue of $1.06 billion in 2024, with an annual growth rate of 5.23% •𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀: The market is becoming more concentrated, with leading brands capturing significant market share. •𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿: Increased sales of premium products indicate a shift towards higher quality and brand preference among consumers. Read about this indicator in Today's newspaper and found it fascinating. #Economics #Finance #UnderwearIndex #IndiaEconomy #ConsumerTrends

Forget GDP, Check Your Closet! The Lipstick Effect, Underwear Index, and Hemline Index Who knew the state of the economy could be hidden in your makeup bag or underwear drawer? 🩲 These aren't your typical economic indicators, but hear me out! The Lipstick Effect, Underwear Index, and Hemline Index are all unconventional ways to gauge consumer sentiment. The Lipstick Effect: When times get tough, people might ditch the fancy car, but they still want to treat themselves. So, lipstick sales go up! Is this happening in India? We might need to consider cultural preferences for beauty products. 🩲 The Underwear Index: This one's pretty straightforward. Underwear is a necessity, so a sharp decline in sales could signal a severe economic downturn. This might be more relevant in Western markets where there's less emphasis on price when it comes to essentials. The Hemline Index: Short skirts = booming economy? Long skirts = recession? This theory suggests a link between skirt length and consumer confidence. However, these indicators Largely relevant to US and other western market but fashion trends can definitely play a bigger role here in India, where cultural norms might influence clothing choices more than economic factors. So, are these foolproof? Nope! They're just fun ways to think about consumer behavior alongside more traditional economic data. What do you think? Do these unconventional indicators hold any weight in India or other non-Western markets? Let's discuss! #economics #funfacts #LipstickEffect #RetailTherapy

Dive into the fascinating world of Indian lingerie! Discover how this booming market is reshaping fashion and consumer habits. The Indian lingerie market is experiencing a transformative surge, driven by changing societal norms and increased consumer awareness. With a compound annual growth rate (CAGR) of over 15%, it's poised to reach remarkable heights by 2025. This growth is fueled by factors like rising disposable incomes, urbanization, and a shift towards premium and designer lingerie brands. Additionally, the advent of e-commerce platforms has provided a convenient avenue for consumers to explore and purchase lingerie discreetly. Also, the market's expansion is not limited to urban areas; rural markets are increasingly becoming significant contributors, highlighting the widespread acceptance and demand for intimate apparel across India. #fashionbusiness #lingerieindustry #indianfashionindustry #lingerie #fashion

🧐 Alan Greenspan's "Underwear Index": A Peculiar Yet Insightful Economic Indicator? 🩲📈 When it comes to economic indicators, you’ve probably heard of GDP, inflation rates, and stock market trends. But Alan Greenspan, the former #FederalReserveChairman, offered one of the quirkiest ways to gauge economic health: #TheUnderwearIndex. 💡 What Is It? Greenspan suggested that men’s underwear sales serve as a subtle indicator of economic confidence. Why? Because unlike flashy #consumer #goods, men tend to buy new underwear only when absolutely necessary. During tough economic times, underwear sales often slump as men delay replacing their essentials. When the economy picks up, so do underwear sales, indicating renewed consumer confidence. 🔑 Key Insights from the "Underwear Index": Consumer Confidence Reflects in Essentials While men’s underwear is a small part of overall consumer spending, it represents how the average consumer feels about their financial stability. When people feel financially stretched, even basic purchases get postponed. A #Recession-Era Indicator During downturns like the #2008financialcrisis, many retailers noticed a dip in men’s underwear sales. It’s an unexpected, yet telling, metric for tougher times. What is happening in #India now? India’s innerwear market is seeing a shift from being a necessity-driven segment to a style-conscious, high-growth industry. The growing #competition in this space is no accident—it's fueled by key trends and the entry of both established players and nimble newcomers. Legacy Indian brands like #PageIndustries (#Jockey) and #LuxIndustries are facing heat from new challengers. Companies like #VanHeusen, #DixcyScott, and #Triumph are stepping up their game. Local D2C (Direct-to-Consumer) startups like #XYXX and #DaMensch are also emerging, leveraging e-commerce to offer innovative products and target millennial and Gen Z customers. The rise of e-commerce platforms like #Myntra, #Amazon, and #Flipkart has democratized access to premium #innerwear brands. Consumers are now just a click away from discovering new collections, thanks to seamless online shopping experiences and #influencerdrivenmarketing. 🚀 For both legacy brands and new entrants, #success will depend on how well they adapt to evolving consumer #demands, while balancing innovation with #price sensitivity. The battle for India’s innerwear #market is just heating up! 🔥 Subscribe and read my latest story for The Morning Context https://lnkd.in/dR8v29Y3 #InnerwearMarket #FashionIndustry #Competition #RetailTrends #IndianMarket #ConsumerInsights #BrandStrategy #D2C #ECommerce #AlanGreenspan #UnderwearIndex #EconomicIndicators #ConsumerTrends #Economy #FinancialMarkets #RecessionSignals #MarketInsights

India’s lifestyle market projected to reach USD210 billion by 2028. India’s USD130 billion lifestyle market, with fashion accounting for approximately 80 percent and the rest beauty and personal care (BPC), is expected to grow at a 10 percent to 12 percent compounded annual growth rate (CAGR) to reach USD210 billion over the next five years. (source Bain & Company) “India is uniquely positioned as one of the most attractive and fastest-growing BPC markets, globally” Beautindia co founder, Kutub Ariwala. Beautindia is at the forefront of this significant period of growth introducing high value, innovative brands to this unprecedented, yet complex market. A youthful audience who seek branded experiences, with a propensity to spend. www.beautindia.com If the India opportunity intrigues you lets explore! #India #Marketentry #Beauty #Fashion #Lifestyle #Beautindia

𝐈𝐭𝐬 𝐚 𝐰𝐚𝐫 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐉𝐚𝐩𝐚𝐧 𝐯𝐬 𝐊𝐨𝐫𝐞𝐚 𝐢𝐧𝐬𝐢𝐝𝐞 𝐈𝐧𝐝𝐢𝐚𝐧 𝐰𝐚𝐫𝐝𝐫𝐨𝐛𝐞𝐬 🔶𝐑𝐢𝐬𝐢𝐧𝐠 𝐃𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐒𝐭𝐲𝐥𝐞: 🔹Indian consumers are increasingly drawn to high-quality fashion and lifestyle products. 🔹𝐄𝐚𝐬𝐭 𝐀𝐬𝐢𝐚𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐥𝐢𝐤𝐞 𝐔𝐧𝐢𝐪𝐥𝐨 (𝐉𝐚𝐩𝐚𝐧) 𝐬𝐚𝐰 𝐚 𝐬𝐭𝐚𝐠𝐠𝐞𝐫𝐢𝐧𝐠 𝟔𝟗% 𝐣𝐮𝐦𝐩 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬 𝐢𝐧 𝐅𝐘𝟐𝟑 𝐟𝐫𝐨𝐦 𝐅𝐘𝟐𝟐, 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚 𝐧𝐞𝐭 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐟 𝐑𝐬 𝟔𝟐𝟒.𝟔 𝐜𝐫𝐨𝐫𝐞. 🔹Wacoal (Japan) reported an impressive 3X year-on-year growth over the last eight years in India. 🔶𝐓𝐡𝐞 𝐊𝐨𝐫𝐞𝐚𝐧 𝐖𝐚𝐯𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: 🔹K-dramas and K-pop have fueled interest in Korean beauty and fashion trends. 🔹Amorepacific (Korea), parent company of Innisfree and Sulwhasoo, sees strong growth in India's booming beauty market, a market experiencing robust growth. 🔹Youths, early adopters of trends, are a key target demographic, with Korean having emerged as the most learnt language among the 13-22 age group in India. 🔶𝐋𝐨𝐜𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: 🔹Uniqlo offers kurtas, catering to Indian preferences. 🔹Wacoal measures women's physiques to design well-fitting lingerie. 🔹Brands are increasingly sourcing materials and manufacturing within India. Uniqlo, for instance, is on track to achieve 30% domestic sourcing and currently works with 17 sewing factories and 6 fabric mills in India. 🔶𝐈𝐧𝐝𝐢𝐚'𝐬 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐀𝐟𝐟𝐥𝐮𝐞𝐧𝐜𝐞: 🔹A rising middle class with more disposable income is driving demand for premium products. 🔹According to a recent Goldman Sachs report, the affluent Indian consumer cohort has grown at a compound annual growth rate (CAGR) of over 12% in 2019-23, compared to 1% CAGR in India's population. 🔹Rising retail participation has lifted India's market cap by over 80%. 🔶𝐓𝐡𝐞 𝐑𝐨𝐚𝐝 𝐀𝐡𝐞𝐚𝐝: 🔹Continued innovation and adaptation to consumer preferences are crucial for sustained success of East Asian brands. 🔹India's vast market potential offers immense opportunities for future growth. The lingerie market alone, according to Wacoal, is projected to grow by a CAGR of 9.3%, especially as more young women join the workforce. 🔹Both domestic and foreign brands will vie for a larger share of the Indian consumer's wallet. ____________________________________ This is a simplified summary of Economic Times article: 𝑀𝑜𝑣𝑒 𝑜𝑣𝑒𝑟 𝑐𝑎𝑟𝑠, 𝐽𝑎𝑝𝑎𝑛𝑒𝑠𝑒 𝑎𝑛𝑑 𝐾𝑜𝑟𝑒𝑎𝑛𝑠 𝑎𝑟𝑒 𝑛𝑜𝑤 𝑒𝑛𝑡𝑒𝑟𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑤𝑎𝑟𝑑𝑟𝑜𝑏𝑒𝑠. Check out the article if interested in more details. #fashionindustry #businessnews #uniqlo #japan #fashionbusiness #indianeconomy #trends #businessanalysis 𝐼𝑚𝑎𝑔𝑒 𝑆𝑜𝑢𝑟𝑐𝑒: 𝑀𝑖𝑛𝑡

Fascinating insights, Sarthak Ahuja! I never realized menswear was such a significant portion of the apparel market in India. The growth rate is impressive too. US Polo standing out as the leader in the mid-premium segment is interesting, and the point about disposable income and brand choices is spot on. Thanks for sharing your knowledge! #apparel #consumertrends #india

Is Ethnic Wear Still Relevant in Today's Market? Absolutely! Libas, an Indian ethnic wear brand, has proven that traditional fashion can thrive in the modern market. Last year, Libas achieved remarkable success, reaching a revenue of 2500 crores. While many competitors focus on Western wear, Libas's commitment to ethnic fashion has positioned it as a leader in the 71% women's wear segment in India. Their strategy involves releasing 100 new designs weekly to maintain a fresh collection and a strong omnichannel presence with over 1,000 physical locations and online platforms. This approach has resulted in impressive growth, with Libas processing up to 15,000 orders daily and securing 150 crores in funding. Share this case study with anyone who needs inspiration to stay true to their roots and achieve significant business growth. #CuriousCommerce #Libas #EthnicWear #CaseStudy #businessinsights #insights #kiaraadvani #siddharthmalhotra #thirdeyeblindproductions

India is set to be largest high street fashion market for sourcing as well as consumption. If we were to talk from consumption point of view - Indian middle class sitting at 430 million people in 2025 (is already greater than middle classes of US and Europe combined) is going to be 1 billion people in 2050. TG is very young as well. About 66% of the population is under the age of 35 years....Most of the consumers are trend conscious with digitization and globalization fueling the adoption. UHNWIs (major consumer of trendy fashion) is expected to grow by 50% and become the highest population of UHNWIs in any country by 2028... In a nutshell, India is going to be the cynosure of all the high-street fashion brands globally. So what are we looking at? Ramp walk type of dressing to soon become a norm?? AHEM AHEM.. #marketing #trends #consumerinsights #marketingandadvertising #branding #brandbuilding

A Fashion Scam that we are all part of ‼️ If I ask you about the top 10 clothing brands in India, names like Van Heusen, Allen Solly, Peter England, and Louis Philippe will surely have a place on your list. The reason might be the quality and comfort these international brands offer. Right ? But the truth is that all these are Indian brands and are owned by the Aditya Birla Group. The branding is done in such a way that it takes advantage of our colonial mindset, where we think that international brands are better than Indian brands. It's also a fact that we do not mind spending more on them. Here point is not that we should only wear Indian brands , Anyone can wear whatever they want, but the bias should not be against the nation. Slowly it is changing as well ✅ Can you name any other brand that is doing the same? #Business #Marketing #Money