Partner & Director of Advertising at Incrementum Digital | Amazon Seller | Amazon Advertising
How Coupons Supercharge Subscribe & Save Growth! Coupons are a powerful tool to accelerate growth for Subscribe & Save. By offering customers savings upfront, you give them a strong incentive to subscribe, which helps drive more first-time subscribers and grow your base of repeat buyers. However, there’s a small downside—some customers may subscribe just for the coupon and cancel after their first delivery. The current Amazon dashboard provides a pie chart that shows cancellations after one delivery, but I wish they would improve it by allowing filters by date range. This would help us better understand if and when coupons are causing these cancellations and how we can optimize our strategy. For CPG brands, Subscribe & Save is critical because it provides: • Customer loyalty & repeat purchases • Predictable sales cycles • Higher lifetime value (LTV) for subscribers • A competitive advantage in a crowded marketplace Have you used coupons to boost your Subscribe & Save subscriptions? What has your experience been?
It’s always the same with Amazon. They add more things but there is always still something missing 😅 I like the new metrics they provide. But agree with you that they are sometime not granular enough
It's important to also consider the long-term impact of offering coupons. While they may attract new subscribers, they can also train customers to only purchase when there is a discount available.
Coupons can definitely be a game-changer for driving those initial subscriptions, but understanding the cancellation patterns is key to optimizing the strategy. Totally agree that better dashboard filtering would help us fine-tune our approach
Gread idea. Have u found much success with SnS retargeting ads Mansour?
Coupons are a fantastic strategy for boosting Subscribe & Save growth, but improved analytics on cancellations would really help refine that approach!
Yes! Mansour Norouzi The ability to filter by date range in the dashboard would give us better visibility on coupon-driven cancellations. Such a needed feature!
AI-Powered eCommerce Growth Expert
2moGreat insights on how coupons can drive Subscribe & Save growth! The upfront savings certainly make it enticing for first-time subscribers and can be a game-changer for building long-term loyalty. I completely agree with the need for more robust data filtering on the Amazon dashboard—it would really help pinpoint when cancellations are spiking and refine coupon strategies to retain more subscribers. Quick question: Have you experimented with different types of offers (like tiered discounts or bonuses after multiple deliveries) to reduce the risk of cancellations? It would be interesting to see how various incentives impact retention over time. Thanks for sharing this! It's such a valuable topic for CPG brands looking to scale!