Marc Pöpsel-Schalück’s Post

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Principal bei Boston Consulting Group (BCG)

Revenue from GenZ in banking will triple until 2027 - How can traditional banks win over Gen Z?   To ensure #GenZ doesn't become a lost generation, established banks must engage this crucial demographic now. Our latest BCG report highlights the significant growth opportunity GenZ represents for the banking sector. This digitally native, always-online generation is heavily influenced by social media and demands seamless user experiences, personalized services, and mobile-first solutions. Traditional banks risk missing out if they don't adapt quickly. They need to innovate their product and communication strategies to align with GenZ's preferences for freedom, personalized financial products, and sustainability. Now is the last chance for traditional banks to attract and retain these young customers, ensuring long-term growth and relevance in the evolving financial landscape. Gen Z willingness to switch banks currently is still 7 times higher compared to traditional clients - at a fraction of regular customer acquisition cost.   For more insights, read the full report here: https://lnkd.in/d5XsQX5Y #BCG #FinancialServices #DigitalTransformation Achim Kaucic Holger Sachse Dr. Jasper Barth Holger Sachse Akin Soysal Marc Pöpsel-Schalück

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