Here is how Network Tokenization works for Card Not Present Transactions👇 First; What is network tokenization? Tokenization is the process of replacing the value of sensitive payment details with unique identifiers (tokens). These values can't be decrypted since they're not encrypted to begin with. Service providers generate and store tokens to secure card data, but the only point of card info insulation is during the hand-off from merchant to service provider & vice versa. Card networks take it a step and insulate that card data through most of the payment process, all while further bolstering layers of security. Rather than tokens being issued through the service provider, network tokens are issued through the card network (i.e. Visa, Mastercard, AmEx). After a token has been issued, every subsequent transaction by that customer will use the same network token across the entire payment ecosystem. The only point where actual PAN data is exchanged is between the card network and the issuer. ► Here's what the process for provisioning network tokens looks like: Initialization: Customer enters card details (PAN, CVV, expiration date) Requesting Token: The merchant sends card details to service provider (token requestor), who then sends those details to card network Token Generation: Card network sends request to issuer, who then validates & sends back to card network. Token is generated for that customer, with that PAN, at that merchant, then sent back to service provider. Storing Token: Service provider shares the network token with the merchant (if they are the token requestor) for future transactions by that customer, or stores it themselves After the token has been provisioned, all future transactions by that customer will use that specific token. ► Benefits other than "more layers of security"? Involuntary Churn: For subscription-based merchants, network tokens are persistent. This means that merchants will always have an active card on file even if the customer replaces the card, reducing churn. Cost Reduction: Card networks are likely to reduce interchange costs per transaction for card-not-present transactions that use network tokens. Liability shifts from the merchant to the issuer, so incentivization of use is the natural next step. Fraud Reduction: Network tokens significantly reduce fraud by insulating the card details at every step of the transaction (aside from card network & issuer hand-offs) AND adding a cryptogram for that particular transaction. The merchant doesn't have to handle a customer's sensitive data. Network tokenization is a big deal to merchants that want to increase auth rates, reduce churn, or simply insulate payment security points of failure. Source: ACI Worldwide’s All Starr Ali Ahmed (I highly recommend following Ali for more great updates like this one👌) #fintech #tokenization #payments #digitalpayments #paytech #financialtechnology #fintechindustry
Great breakdown of network tokenization! Do you think widespread adoption of this technology will significantly improve payment security for both merchants and customers?
Marcel, thanks for clarifying it on the first sentence, those are still Card Not Present Transactions. Fortunately, there is a better payment method which is always Card Present...
Network tokenization enhances payment security by replacing sensitive card details with unique identifiers, persistently reducing fraud and involuntary churn for subscription-based merchants. Thanks for breaking down this complex process, Marcel
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