Marc Matthews’ Post

Why are you clearly marketing the position as nature positive World Tourism Organisation? Nature positive travel badging Organisations aligning under this position. It’s going to be green washing with legal changes coming. There seems to be a disconnect between sustainability silos. Commercial and marketing silos. Policy and results. Outcomes. The Sustainable Business silo needs to see this integrated. TLC Harmony noted. These reports are great and congratulations for getting together to write it. As a little aside, under the European greenwashing legislation can we still say Nature Positive in our strapline or labelling unless it has been evidenced clearly by quantitative science based data? The UK crackdown on greenwashing where fines of up to 10% of global turnover is also a warning about swinging about terms like nature positive, carbon neutral or eco-friendly. #world tourism organisation “Sustainability “Sustainable Tourism

Deep Travel Equals Quality Tourism While mass tourism strains popular destinations, a new breed of traveller is emerging: the deep traveller. These travellers are typically more mindful of their impact, willing to spend more, and often return as repeat visitors. They are invested in the local community, supporting local businesses and contributing to the destination's economy in a more sustainable way. By cultivating a reputation for offering authentic and transformative experiences, destinations can position themselves deep travel friendly. It's time to shift from quantity to quality. What destination do you think is suited for this type of traveller? #deeptravel #responsibletourism #traveltrends #destinationmarketing #travelindustry #travel #sustainabletourism 📸 Barcelona - in need of a tourism reset

The travel and tourism industry is one of Australia’s largest industries, historically accounting for ~10% of annual GDP. The Australian tourism sector has stabilised. It is forecast to exceed pre-COVID levels from 2024, driven by the return of international tourism. Tourism operators, particularly regional and ecotourism operators, are preparing for an increase in demand following a recent period of soft trading. Download our latest Nash Tourism Insights via link below. #tourism #industrygrowth #investment #business

ICYMI: Travel & Tourism set to Break All Records in 2024, reveals WTTC: The World Travel & Tourism Council (WTTC) is projecting a record-breaking year for Travel & Tourism in 2024, with the sector’s global economic contribution set to reach an all-time high of $11.1 trillion. According to the global tourism body’s 2024 Economic Impact Research (EIR), Travel & Tourism will contribute an additional $770BN over its previous […] http://dlvr.it/T59chX

The latest quarterly tourism outlook for 2024 from our survey of 100 tourism professionals is here #tourismeconomics #travelindustry

As I reflect on the growing conversation around mindful travel, during this summer holiday season, it is becoming more clear that, while personal responsibility is essential, there is a critical need for policy reforms in the tourism industry. 🚄 ✈ ⛴ Personally, I think it is a wrong narrative to generically push responsibility on the end-consumer, instead of putting pressure on those who govern us and are supposed to put rules and regulations in place that protect and enable us to live decent lives. A study found that the proliferation of Airbnb listings in Barcelona has led to significant increases in housing costs. Specifically, rents and housing prices have surged by approximately 4% and 20% respectively, between 2007 and 2017 due to the expansion of tourist rentals. In neighbourhoods with high Airbnb activity, rents have increased by up to 7%, with housing prices soaring by 20% (UCL Discovery; Universitat Autònoma de Barcelona). These numbers reflect a growing crisis where local residents are priced out of their communities. Sometimes being forced to move into shelters or camper-vans during the tourist seasons. The conversion of long-term rental properties into short-term tourist accommodations has reduced the availability of affordable housing, contributing to evictions and making it challenging for locals to even afford daily necessities. While being mindful travellers is surely a valuable approach, it is crucial to acknowledge that real change requires systemic interventions. Governments must implement stricter regulations to manage the balance between tourism and residential needs. This included capping the number of short-term rental licenses, ensuring affordable housing availability, and preventing price hikes in local markets. It is time to shift the focus from individual responsibility (which only creates more friction in an already divided society) to a collective effort in advocating for policies that protect the rights and livelihoods of local communities. This approach not only preserves the cultural integrity of destinations, but also ensures sustainable tourism that benefits everyone! #SustainableTravel #SustainableTourism #ToursimPolicies #Regulations #TouristTax #Airbnb #Travel #Leisure #Ecotourism #Holiday #Vacation #Tourism #Summerholidays \ World Economic Forum Jacqueline Gifford

One of the best short videos about the impact of our travels in the environment I’ve seen recently!

According to findings from Tourism Economics’ latest Travel Industry Monitor (TIM), which tracks the views of #tourism professionals every quarter, leisure tourism is expected to continue to spearhead #global #travel growth in 2024, especially for #domestic and short-haul destinations. Read more: https://okt.to/0o1M4S

Cost-of-living and inflationary pressures are influencing consumers. Nearly 90% of respondents agreed that value for money will be a key consideration for travel purchases in 2024. Read more insights here: https://lnkd.in/edJDtd-x