Marcin Boroń’s Post

𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐕𝐞𝐧𝐭𝐮𝐫𝐞 𝐂𝐚𝐩𝐢𝐭𝐚𝐥 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞: 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐘𝐨𝐮𝐫 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐟𝐨𝐫 𝐍𝐞𝐱𝐭-𝐋𝐞𝐯𝐞𝐥 𝐒𝐚𝐥𝐞𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 In 2023, the European VC deal value saw a significant decline of nearly 50% compared to 2022. While the first quarter of 2024 has shown a promising recovery with a 19.1% year-over-year increase in deal value, investors have become more cautious, leading to a preference for experienced fund managers and a more rigorous due diligence process. This shift has resulted in longer fundraising cycles, now stretching up to 18-24 months. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐀𝐡𝐞𝐚𝐝  As we move further into 2024, VCs are likely to face several challenges, including navigating a more cautious investment landscape and adapting to extended fundraising cycles, which puts even more pressure on ensuring the commercial success and scaling of their portfolio companies in a competitive market. These challenges can hinder growth and profitability, but with the right support, they can be transformed into opportunities.   𝐎𝐮𝐫 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 At Vesper Commercial Excellence, we offer a suite of solutions designed to help VCs overcome these hurdles and drive the sales growth of their portfolio companies. Our comprehensive services include: • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Crafting a solid foundation with a clear mission, vision, and brand positioning.  • 𝗠𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Conducting in-depth market research and analysis to identify and target the right customer segments.  • 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Collaborating to develop compelling value propositions and define commercial messaging.  • 𝗦𝗮𝗹𝗲𝘀 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁: Designing and optimizing sales forces and strategies for effective market coverage and scaling.  • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Defining, updating, and reviewing marketing and sales strategies to improve revenue and customer value. 𝐋𝐞𝐭'𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬!  If you're ready to position your business for unparalleled success, Vesper Commercial Excellence is your trusted partner. Contact us today to discuss how we can help you empower your portfolio companies for strategic growth and commercial excellence. #VentureCapital #PortfolioSuccess #StartupGrowth #GoToMarket #SalesStrategy #MarketingStrategy #BusinessDevelopment #CommercialExcellence #VesperCommercialExcellence 

THE FORGOTTEN MIDDLE : MID SIZED B2B TECH ======================================= The venture capital market operates on power law—obsessed with unicorns and centaurs fuelling a growth-at-all-costs mentality . But here's the dirty secret: while venture investors chase their next $100M ARR darling, a vast majority of their portfolio is left behind. If you don’t believe me, study the mid-sized B2B software companies, representing up to 70% of the VC portfolio —too large to be considered early-stage and not scaling fast enough for late stage. They clearly need a new path forward, desperately so because they could fade into a forgettable statistic soon! Too slow for VCs and too risky for PE's and yet, they’re not just numbers; they’re good businesses with real return potential . The question is can you solve the misalignment and create REAL VALUE to orchestrate meaningful exit outcomes for Founders and employees?  These companies don’t need cookie-cutter growth advice or a pat on the back, they need a radically different approach, one designed to unlock their potential and shake them out of their plateau.    If this resonates with you and you're ready to challenge the status quo, DM me, let’s talk about alternate solutions Are you ready to stop ignoring the forgotten middle? ANIL KUMAR Sandeep Balaji Deepak Dhanak #B2Bgrowth #optimalgrowth #midmarket #exits #options #alignment #capital #efficiency #cost #profitability #focus #leanscale

How is 2025 looking for capital raise and M&A in Technology & SaaS? I am involved as a NED / Advisor in several 'off market' deals if anyone would like to explore further The focus is on 'smart strategic' money where investment is driven by value & growth beyond the growth capital injection itself, yet being empathetic, humanized and committed to a founder's journey. The same applies to where I add value beyond funding or M&A in terms of hands-on execution in GTM and sales growth. I am tracking various companies where market consolidation and convergence are going to be key in 2025. This includes Travel, Transportation and Mobility as just one example. An area I have in-depth experience in as a former founder and Exec leader. Debt and asset-based capital raises are proving something that founders are not leveraging, nor in some cases truly understand beyond equity, so I am keen to bring these otions to the table. 1. If you're a founder of a post-revenue SaaS business with an ARR model, you have PMF and Enterprise ready, get in touch. Pre-series A, Series A and Series B range. Ideally, positive EBITDA or a clear trajectory to achieve this within 2025 2. If you are an Angel, High Net Wealth individual, Family Office or PE investor looking for qualified deal flow, yet with insight into the addressable market and founders/board in question, get in touch 3. If you are a founer/s seeking a potential exit into 2025 or beyond and looking at either a 100% exit or even an attractive founder 'buy and build' 51% majority model with an earn-out, yet security of a role ongoing, also get in touch Drop me a note here or at nclarke769@gmail.com to explore further #mergersandacquisitions #capitalraise #founders #exit #venturebuilding #saas #technology

What are you trying to prove with the Seed capital you raise?   For UK based B2B SaaS businesses, by the time you get to a Seed round, you will already have some revenue and indications of product market fit.   So, what is the capital you have raised trying to help you prove out, ahead of a Series-A?   For me, it’s broadly the following: 1️⃣ You move from indications of PMF to confirmed PMF, through continuing to close sales. 2️⃣ (This is the big one for me) you demonstrate your ability to build a repeatable sales engine. Your business has efficient growth and multiple sales people can deliver. 3️⃣ You have the mission and processes to hire A players into your business, whether that’s a c-suite hire or an operational role. 4️⃣ Your technology is scalable and there are no short-term single points of failure. 5️⃣ The market is still big enough for the incoming investor to see the same level of growth moving forward. _____________________________________ 💭 Agree? Disagree? Let me know in the comments. 🔔 Like my content and want to see more? Follow or connect. ♻ Found this post useful and think your network will to? Please hit that repost button.   #vc #venturecapital #founders #founderstories #raisingequity 

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We occasionally hear about companies struggling to fundraise after achieving the milestone that many investors signal as the first indication of Product-Market Fit: a solid revenue number. However, revenue alone isn’t the only (or even the most important) signal of Product-Market Fit for a venture-scale business. As obvious as it is to say, a truly great product must also meet the real needs of the market and this is often missed.

Private Equity (PE) firms are becoming a larger part of the exit optionality for B2B SaaS Founders and CEOs. Over the past few years, PE firms have gone down the market to evaluate companies in the $5M - $20M ARR range which was traditionally the domain of Venture Capital. In today's episode, we cover several aspects of being an Operating Partner at a Private Equity firm with Paul Stansik, Partner at ParkerGale Capital including: • The role of an Operating Partner at a PE firm • The evolution of an Operating Partner over the past five years • How to work with a PE Operating Partner as a GTM executive • The most concerning “metrics trends” over the last 12 months • What CEOs should expect from their VP of Sales If you are working with or will be starting to work with an Operating Partner in a Private Equity firm this conversation is chock-full of great insights and ideas. Listen now at https://lnkd.in/eb82hWS4 #MetricsThatMeasureUp #PrivateEquity #B2BSaaS

Private Equity (PE) firms are becoming a larger part of the exit optionality for B2B SaaS Founders and CEOs. Over the past few years, PE firms have gone down the market to evaluate companies in the $5M - $20M ARR range which was traditionally the domain of Venture Capital. In today's episode, we cover several aspects of being an Operating Partner at a Private Equity firm with Paul Stansik, Partner at ParkerGale Capital including: • The role of an Operating Partner at a PE firm • The evolution of an Operating Partner over the past five years • How to work with a PE Operating Partner as a GTM executive • The most concerning “metrics trends” over the last 12 months • What CEOs should expect from their VP of Sales If you are working with or will be starting to work with an Operating Partner in a Private Equity firm this conversation is chock-full of great insights and ideas. Listen now at https://lnkd.in/eb82hWS4 #MetricsThatMeasureUp #PrivateEquity #B2BSaaS

One of the biggest challenges for founders in investor pitching is accurately evaluating the market size and making initial projections based on it. In an attempt to capture investor interest in the potential of their business model, many founders end up saying something like: “It’s a $24B market. If we capture only 1% of it, that’s already a $240M company.” I’ve seen this approach many times, and here’s why it’s wrong. ➡️ The Word “If”: Using "if" turns your pitch from a solid presentation grounded in customer research and proven demand into a speculative gamble. Investors are looking for a realistic go-to-market (GTM) strategy and achievable projections—not lofty, hypothetical promises. ➡️ The Road to 1%: The world’s highest-performing B2B SaaS companies typically go public with only around 1% market share. For example, Wiz (although not yet public) holds 1% of the cloud security market and counts 40% of Fortune 500 companies as clients. If you can’t articulate a clear business plan to reach a 1% share, you can’t realistically promise it. The Underlying Message: Relying on the “1% strategy” often suggests that you’re trying to impress investors with projections rather than focusing on the real strengths of your pitch—your product, team, and roadmap. Instead, it’s far more effective to demonstrate how you’ll reach your next major milestone and present realistic sales projections, rather than leaning on distant promises. Ultimately, today’s pitch environment requires substance over speculation. Focus on what you can deliver, not just what might happen. #vc #fundraising #starups #storytelling #pitching #pitchdeck

⏰ Today, 5.30 pm: Capital for Growth: Unlock Funding Strategies to Fuel Business Expansion. We've had a few spots left, so now is your last chance to register and join us for this exclusive session on scaling your business and securing funding Who Should Join: Founders, CEOs, CFOs, and strategic advisors of B2B SaaS companies generating £1-20m in revenue. Key Areas: 💰 Funding strategies 🧾 Grants and tax credits 🚀 Revenue acceleration 🏦 Bank support 📊 Market insights lu.ma/2erp1va7 #SaaS #BusinessGrowth #FundingStrategies #NetworkingEvent