In today’s competitive market, many products offer similar features and benefits. So, how do you make your product demo stand out and leave a lasting impression on the buyer?
Here is an inspiring story about a clever salesperson who was selling truck fan belts. Faced with a skeptical buyer, he decided to demonstrate the superiority of his product in a memorable way.
He took two fan belts—one from his competitor and one from his own line. With the buyer watching closely, he held a lighter under the competitor's fan belt. Within 15 seconds, it caught fire, illustrating its vulnerability. Next, he placed his own fan belt over the flame. This time, it withstood the heat for an impressive 45 seconds!
The demonstration not only showcased the durability of his product but also highlighted his confidence in it. The buyer was convinced and placed the order on the spot.
This story is a reminder that effective sales strategies often rely on tangible demonstrations and the ability to differentiate oneself in a crowded marketplace. Sometimes, showing is far more powerful than telling.
Share your innovative demo that you have used to get an order.
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I’m That Kidney Transplant Sales Guy 🚀 Outbound Sales Advisor @ The SD Lab | Sales Development, Sales Coach, Repeatable & Scalable Growth Expert
5moI have often wonder then WTH did you pick up the phone?