Marco Bade’s Post

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Associate Professor of Finance

Our newest study published in Finance Research Letters reveals how narrating about sustainable development goals (SDGs) in crowdfunding campaigns can boost fundraising success. By analyzing nearly 26,000 campaigns on Indiegogo, we found that for every extra sentence about these goals, campaigns raised 17.3% more money and attracted 8.3% more supporters. Referring to topics like climate action, sustainable energy, and responsible consumption can help attract more funding, while focusing on issues like poverty or industrial innovation might not be as effective. The study is published open access: https://lnkd.in/ez2bgRk8

Which Sustainable Development Goals Favor Crowdfunding Success?

Which Sustainable Development Goals Favor Crowdfunding Success?

sciencedirect.com

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