MarComm News’ Post

As we approach 2025, let's delve into some industry predictions for the upcoming year: 📈 The AD industry in the USA is poised for growth, while uncertainties loom over Canada due to its election year. 🤖 AI continues to dominate discussions, transitioning from a buzzword to a fundamental work tool across various sectors. 🎤 Innovation will revolve around AI advancements, addressing the industry's concerns regarding Social Platforms like TikTok and navigating the ethical dilemmas associated with platforms like X 📊 Data will reclaim the spotlight, particularly focusing on the ownership dynamics of 1st party and zero party data, sparking discussions around privacy and control. Exciting times ahead as industries evolve and adapt to the dynamic landscape of technology and innovation. #IndustryPredictions #AI #DataOwnership

We're moving into a more open world. This article is an interesting analysis of the transformative power of AI and the importance of being transparent about its use. The study discussed here found that transparency from advertisers builds trust and also generates positive brand equity. Given the fact that advertisers have adopted AI much faster than consumers, this means that the onus is now on brands to communicate properly to build and maintain consumer trust. And it's important to note that transparency not only builds trust with consumers but also ensures ethical use of data and algorithms. #Transparency #EthicalAI #DigitalMarketing #EthicalAdvertising

In 2024, the media and publishing industry is turning to AI, first-party data, and diversified revenue streams to engage readers, address generational gaps, and optimize content through A/B testing, as companies strategically adapt to the evolving landscape for sustained innovation and growth. https://bit.ly/3RdkHZ2

“Deep learning gives advertisers more than campaign results; it gives them more time to focus on new challenges, more chances to think up new ideas and more ways to grow their business.” Check out #TeamCognitiv CEO & Co-Founder, Jeremy Fain’s, byline in ADWEEK, where he breaks down the age of AI and how advertising with deep learning gives you more time for what matters most to you at work (and beyond!). Read the full article here: https://lnkd.in/eMyvsRWg

With exciting new tools like Lens searches, visual and voice search, and AI-powered overviews, Search has evolved beyond text-based queries. We recently spoke with @Brendon Kraham, Google’s VP of Search and Commerce, Global Ads Solutions, about these transformative updates. As Brendon emphasizes, “AI is expanding what Search can do.” 💡 This evolution offers advertisers fresh opportunities to engage users across multiple touchpoints, gain deeper insights into consumer intent, and deliver more relevant ads. 📈 Read on to discover Brendon's top tips for leveraging these advancements... https://lnkd.in/eXDsvG5w #ThinkWithGoogle #AI #Search

Some wise words of wisdom from our very own Toby Tam around how marketers can navigate and leverage AI in today’s market to drive better media outputs 🔮💡 #monks https://lnkd.in/gwXhEQRA

With exciting new tools like Lens searches, visual and voice search, and AI-powered overviews, Search has evolved beyond text-based queries. We recently spoke with @Brendon Kraham, Google’s VP of Search and Commerce, Global Ads Solutions, about these transformative updates. As Brendon emphasizes, “AI is expanding what Search can do.” 💡 This evolution offers advertisers fresh opportunities to engage users across multiple touchpoints, gain deeper insights into consumer intent, and deliver more relevant ads. 📈 Read on to discover Brendon's top tips for leveraging these advancements... https://lnkd.in/ek4gzrbM #ThinkWithGoogle #AI #Search

With exciting new tools like Lens searches, visual and voice search, and AI-powered overviews, Search has evolved beyond text-based queries. We recently spoke with @Brendon Kraham, Google’s VP of Search and Commerce, Global Ads Solutions, about these transformative updates. As Brendon emphasizes, “AI is expanding what Search can do.” 💡 This evolution offers advertisers fresh opportunities to engage users across multiple touchpoints, gain deeper insights into consumer intent, and deliver more relevant ads. 📈 Read on to discover Brendon's top tips for leveraging these advancements... https://lnkd.in/dsESjGPG #ThinkWithGoogle #AI #Search

With exciting new tools like Lens searches, visual and voice search, and AI-powered overviews, Search has evolved beyond text-based queries. We recently spoke with @Brendon Kraham, Google’s VP of Search and Commerce, Global Ads Solutions, about these transformative updates. As Brendon emphasizes, “AI is expanding what Search can do.” 💡 This evolution offers advertisers fresh opportunities to engage users across multiple touchpoints, gain deeper insights into consumer intent, and deliver more relevant ads. 📈 Read on to discover Brendon's top tips for leveraging these advancements... https://lnkd.in/dzRuDxs8 #ThinkWithGoogle #AI #Search

With exciting new tools like Lens searches, visual and voice search, and AI-powered overviews, Search has evolved beyond text-based queries. We recently spoke with @Brendon Kraham, Google’s VP of Search and Commerce, Global Ads Solutions, about these transformative updates. As Brendon emphasizes, “AI is expanding what Search can do.” 💡 This evolution offers advertisers fresh opportunities to engage users across multiple touchpoints, gain deeper insights into consumer intent, and deliver more relevant ads. 📈 Read on to discover Brendon's top tips for leveraging these advancements... https://lnkd.in/dsESjGPG #ThinkWithGoogle #AI #Search