Margaret Katz Cann’s Post

Want a quick four-step way to write better fundraising copy? 1. Talk less about your organization and more about the donor. Remove all of the "I," "we," "me," and organization names and replace them with "you" and "your." 2. Tell a compelling story of one person. Why should the donor care? Connect the reader with the one person they are trying to help. 3. Make your call to action stronger. A weak call to action reduces response. Don't say, "will you consider supporting?" or "partner with us today." Tell the donor precisely what you want him/her to do. 4. Don't offer multiple calls-to-action. Don't ask for a petition signature and a donation. Keep your offer focused on one thing. Why? People will naturally gravitate to an option with less friction. It's easier to sign a petition than to give. Also, when you offer choices, it will cause some readers to freeze and take no action. #fundraising #nonprofit #appeals

**A Simple Request: Make a Difference with Just $5** I’ve asked before, and I’m asking again: If each of my LinkedIn connections donates just $5 a month, we can create a tremendous impact. Think about it: $5 is the cost of a coffee, a quick snack, or a small indulgence. It’s an amount that most of us won’t miss, but it can make a world of difference to those in need. Why $5 Matters: Collective Power: When combined, these small donations can fund essential services, improve lives, and create lasting change. Consistency Counts: A regular $5 contribution can provide stability for critical programs and initiatives, allowing us to plan and execute more effectively. Immediate Impact: Your $5 can be the catalyst for new projects, better resources, and greater support for those who need it most. Please take a moment to consider the impact of your generosity. Set up a recurring donation today. It’s a small step with huge potential. Make your $5 count. Together, we can make a difference. Http://gatesway.org Hit that donate button. Thank you for your support.

Want a quick four-step way to write better fundraising copy? 1. Talk less about your organization and more about the donor. Remove all of the "I," "we," "me," and organization names and replace them with "you" and "your." 2. Tell a compelling story of one person. Why should the donor care? Connect the reader with the one person they are trying to help. 3. Make your call to action stronger. A weak call to action reduces response. Don't say, "will you consider supporting?" or "partner with us today." Tell the donor precisely what you want him/her to do. 4. Don't offer multiple calls-to-action. Don't ask for a petition signature and a donation. Keep your offer focused on one thing. Why? People will naturally gravitate to an option with less friction. It's easier to sign a petition than to give. Also, when you offer choices, it will cause some readers to freeze and take no action. #fundraising #nonprofit #appeals

As a financial planner, I often advise my clients to focus on what brings value to their lives. However, I've come to realize that I haven't always followed my own advice. One thing that has made a significant impact on my life is the simple act of donating blood. Seeing how blood donations have saved the lives of people I love has inspired me to become a regular donor myself. It’s a small action that creates immense value, not just for the recipient, but for the community as a whole. I encourage everyone to consider what small actions they can take today to bring value to their own lives and to the lives of others. Sometimes, the simplest gestures can have the most profound impact. #GiveBlood #CreateValue #CommunityImpact #FinancialPlanning

🎥 Why do donors really give? It’s not just about the tax breaks or recognition. Donors give because they want to make a difference. They want their donations to create real change. The nonprofits that clearly state their impact truly stand out. Remember. When your impact is clear. Your funding grows! I hope this helps! #SocialImpact #FundraisingTips #NonprofitLeadership

As the 2023 giving reports start to emerge, it's clear that giving levels have dipped again this year. While this poses challenges, it also highlights the critical role of every donation, no matter the size. Each contribution plays a pivotal part in funding the amazing projects that bring hope, aid, and innovation to communities worldwide. Your support has never been more crucial. Whether it's $5 or $500, every dollar is an investment in a brighter future. Let's rally together to ensure that these vital initiatives continue to thrive, even in times when giving trends downward. Together, we can prove that while money doesn't buy happiness, it definitely powers the incredible efforts that make our world a better place. Consider making a difference for your favorite cause today. #donateforacause #donatetoday #donatelife #nonprofitfundraising #nonprofits

"Struggling to Increase Your Nonprofit's Surplus? You're Not Alone!"** Many nonprofits face the challenge of stagnant surplus funds, often relying solely on donations. But what if we told you that increasing your surplus doesn’t have to come from additional funding? At LUCRUM COLLECTIVE, we utilize counter-intuitive strategies backed by data to help organizations like yours optimize operations and reduce costs. Our proprietary software and expert consulting services can identify inefficiencies and streamline processes, allowing you to maximize your existing resources. Let's transform your surplus without the need for more donations! 💡 #NonprofitSuccess #LUCRUMCollective

Is Your Fundraising Strategy Connecting with Donors? When it comes to fundraising, connecting with donors on an emotional level makes all the difference. Ready to test your strategy? Consider these prompts: • Are you telling stories about real people impacted by your cause? • Do donors know exactly where their money is going? • Are you using personal thank-yous to make them feel appreciated? Challenge: Add a real story or testimonial to your next fundraising campaign. Watch how your donors respond! #fundraisingtips #donorlove #nonprofit #giveback #makingadifference #connectingthroughstories #gratitudecampaigns

Do You Have the Capacity to Deliver? I recently led a workshop focused on fundraising strategies for a non-profit organization with an international 'footprint.' I had a side-bar conversation with someone who was frustrated about getting the money needed to do the work they desired to do. Because he went on and on...and mentioned money multiple times during our chat, I blurted out (before I knew it) ... "It sounds like you're focused on the wrong thing." And he stopped talking. I then said, "Donors tend to focus on outcomes and impact...if you focus on your capacity to deliver those outcomes - first...and then communicate that effectively, you're more likely to get the money." And that seemed to resonate with him... "So, I need the capacity to deliver the outcomes?" is the unspoken question I decoded from his puzzled look. And I simply said, "Yessir" out loud while nodding affirmatively. Enfin (for all of us trying to make a difference in the world): Let's first build the capacity required to deliver the results desired...

You know you’re leveling up as a fundraiser when you don’t get instant yeses. Donors need to think about it. They have follow-up questions. They wanna know others are stepping up too. They wanna know you have a plan for funding and impact. The sweet spot is when you KNOW your donor will give something, you know it’ll be an increase, ya just don’t know exactly how much. THAT’S what leveling up looks like. Get the right approach, strategy and expert guide who has been there to have investment-level conversations and the 6- and 7-figure gifts will come in without working over-time. You got this. #fundraising #majorgifts