Margaret R. Roller’s Post

For download: The In-depth Interview Method https://bit.ly/2wzIey3 - The Focus Group Method https://bit.ly/3akMzCV - Qualitative Data Analysis https://bit.ly/2zius3I - #Qualitative Research: Transparency & Reporting https://bit.ly/2Tc5IBr - Reflexivity https://bit.ly/2zE0BTV

I have absolutely loved the article and follow up interviews that Phil Sutcliffe has done on the increasingly popular discussion of synthetic data and its use in Market Research. I went back this afternoon and finally watched the first interview with Mike Stevens. Yes leave it to me to watch a trilogy in reverse order! These conversations have been incredibly insightful. Thank you Phil for leading these conversations. Thank you Mike, Karine Pepin, and Ansie Collier (Lombaard) (D.Phil) for your voice and contributions. All three discussions cover great developments, concerns, and guidance that will heavily affect our industry! Well done and great thanks! #marketresearch #insights #syntheticdata #qualitativeresearch #quantitativeresearch #mrx #generatieveai

Unlock the full potential of your Monitoring & Evaluation (M&E) projects with Qualitative Data Analysis! Learn how to conduct interviews, focus groups, document analysis, and observations that uncover deep, valuable perspectives often missed by quantitative research. Enhance your skills in designing effective surveys and open-ended questions, allowing you to capture rich, nuanced data that drives informed decision-making. Elevate your research today. 👉Click the link to learn more: https://buff.ly/3NyE1i1 #QualitativeResearch #DataCollection #ResearchMethods #MECourse #InformedDecisions #ImpactfulData

In today's research landscape, ensuring both quantitative surveys and qualitative interviews deliver not just data, but quality insights is paramount. It's about marrying numbers with narratives to paint a comprehensive picture. #ResearchMethods #Quantitative #QualitativeInsights

Here's a step-by-step guide to planning for data collection: 1- Determine the objectives of the data collection and what information you need to gather. 2- Identify the sources of data, such as surveys, interviews, focus groups, or existing data sources. 3- Choose the most appropriate data collection method based on the objectives and sources. 4- Develop a data collection instrument, such as a questionnaire, interview guide, or observation checklist. 5- Design a sampling plan, considering factors such as the population size, characteristics, and accessibility..

Methodologies Unpacked: From Face-to-Face to Digital Deep Dives 🤿 Dive into a world where methodologies are as diverse as the people they aim to understand. 📝 Our latest blog explores the spectrum from traditional face-to-face interviews to cutting-edge digital surveys. 👉 Find out how each approach can unveil unique insights. Head over to our blog "Scripting Success: How Precision in Market Research Design Amplifies Your Data's Story" https://lnkd.in/eAxt7hCD #ResearchUnpacked #MethodologyMatters #ScriptingExcellence #FieldworkSpecialists #FaceFacts #MarketResearch #AwardWinning #HappyClients #Teamwork

Bigger isn’t better, even with data. 📏 Research can still be significant with small sizes. Small-scale surveys and qualitative interviews may not seem like “needle movers” but these methods can reveal insights that may be overlooked by larger sources. Dig deeper, and find a whole new world that deserves your attention.

Not all data is created equal. You don’t need to collect all the data—you need to collect the right data. Identify the 20% of data that will give you 80% of the insights. Focus on that and skip the fluff. Whether it’s interviews, surveys, or secondary data, ensure every piece directly ties back to your research question. Anything else is noise. Today, review your data collection plan and ask yourself: “Is this essential?” Set aside anything that doesn’t directly serve your research purpose. You can always circle back to it later if needed. Remember, quality beats quantity every time. 👉🏼 GET 1:1 HELP https://lnkd.in/gDAicSrg 👈🏼

Not all data is created equal. You don’t need to collect all the data—you need to collect the right data. Identify the 20% of data that will give you 80% of the insights. Focus on that and skip the fluff. Whether it’s interviews, surveys, or secondary data, ensure every piece directly ties back to your research question. Anything else is noise. Today, review your data collection plan and ask yourself: “Is this essential?” Set aside anything that doesn’t directly serve your research purpose. You can always circle back to it later if needed. Remember, quality beats quantity every time. 👉🏼 GET 1:1 HELP https://lnkd.in/guEB2-zF 👈🏼

Doing interviews for your research and they are wrapped up? It's time to dive deep into your data. Here are a couple of tips to make the most of the data gathered: 1️⃣ Review your notes and look for common themes and patterns. 2️⃣ Identify important issues or opportunities that stand out. 3️⃣ Document your findings and use them to craft actionable recommendations. 4️⃣Create your strategy or make your decisions based on your findings. Remember, every word holds the potential to become a valuable insight. #StakeholderExperience #SocialImpact #MarketResearch #StakeholderEngagement #BusinessStrategy #SocialChange #MarketAnalysis